The Advertising Forum

AdTechGod and Jeremy Bloom
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The Advertising Forum

The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com

  1. -2 ДН.

    Navigating Privacy in Mobile Advertising with Eric Seufert

    In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy, proposing solutions to enhance consumer trust while maintaining advertising effectiveness. Takeaways The biggest privacy challenge is achieving workable measurement for advertisers. Advertisers often rely on platforms to handle privacy, limiting their own responsibility. Data clean rooms are a growing solution for linking first-party data safely. Privacy preserving technologies need to replace existing identifiers effectively. Complex privacy solutions can lead to consumer mistrust. Eliminating unnecessary data points, like location, can alleviate privacy concerns. Advertisers must adapt to new privacy regulations and technologies. Consumer understanding of privacy measures is crucial for acceptance. Privacy budgets can help manage data retention issues effectively. The conversation emphasizes the need for a balance between personalization and privacy. Chapters 00:00 Introduction to Privacy Challenges in Mobile Advertising 03:07 Navigating the Balance: Personalization vs. Privacy 06:02 The Impact of Privacy Technologies on Advertising 08:52 Proposed Solutions for Privacy Concerns in Advertising

    12 мин.
  2. Unlocking the Power of Attention Metrics with InMobi

    16.12.2024

    Unlocking the Power of Attention Metrics with InMobi

    In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Mark Guldimann and Richard O'Sullivan. The discussion covers the impact of attention metrics on advertising outcomes, the challenges brands face in adopting these metrics, and the future of mobile advertising. Takeaways Attention metrics are still in early stages for mobile advertising. High attention inventory can significantly increase click-through rates. Brands face challenges in proving outcomes and measuring in-app metrics. Realigning incentives around quality is crucial for advertisers. In-app advertising is expected to lead in standardization of metrics. Attention metrics can improve user engagement and advertising experiences. The partnership between Adelaide and InMobi aims to create scalable solutions. Industry white papers and influential voices are key for staying informed. Understanding the landscape requires following diverse opinions. Collaboration among top players is essential for innovation in advertising. Chapters 00:00 Introduction to Attention Metrics in Mobile Advertising 03:05 Impact of Attention Metrics on Advertising Outcomes 06:03 Challenges in Adopting Attention Metrics 09:12 Future of Attention Metrics in Mobile Advertising 11:46 Resources for Staying Informed in Mobile Advertising

    13 мин.
  3. The Power of Attention Metrics in Mobile Advertising

    12.12.2024

    The Power of Attention Metrics in Mobile Advertising

    In this conversation, Marc Guldimann (Adelaide Metrics) and Richard O'Sullivan (InMobi) explore the growing importance of attention metrics in mobile advertising. They discuss how these metrics elevate media quality, boost campaign performance, and share practical tips for implementation. The discussion also covers the evolution of advertising measurement, the impact of attention metrics on business results, and strategies for brands to get the most out of their mobile campaigns. Takeaways -Attention metrics help understand media quality. -Measurement and verification have not kept pace with digital fragmentation. -Attention metrics allow for better media spend allocation. -The evolution of mobile advertising is moving towards privacy compliance. -In-app environments provide unique first-party data signals. -Attention metrics enhance consumer engagement and campaign effectiveness. -Best practices include focusing on premium in-app formats. -Real-time insights enable mid-campaign adjustments. -Creative quality is crucial for engaging consumers. -Shifting incentives from cost to value is essential for advertisers. Chapters 00:00 The Rise of Attention Metrics in Mobile Advertising 06:04 Enhancing Campaign Effectiveness with Attention Metrics 11:55 Best Practices for Implementing Attention Metrics

    13 мин.
  4. Navigating Mobile Growth in a Privacy-Driven World

    09.12.2024

    Navigating Mobile Growth in a Privacy-Driven World

    In this episode of the Advertising Forum, the discussion revolves around the challenges and strategies in mobile growth, particularly focusing on privacy issues, the importance of partnerships, and how brands can prove the value of their mobile app investments. Experts Phil Golas (Spark Foundry) and Sammy Fisher (InMobi) share insights on navigating the mobile ecosystem, emphasizing the need for trust, transparency, and collaboration among brands, agencies, and technology partners. Takeaways -Privacy has evolved rapidly in the last few years. -Trust and transparency are crucial for consumer engagement. -Brands must adapt to the removal of IDFA for targeting. -60% of Apple users will opt in if prompted correctly. -Collaboration among partners enhances app growth strategies. -Brands should leverage first-party data for insights. -Education is vital for brands navigating mobile challenges. -Selecting specialized partners can drive better results. -In-person networking is valuable for industry insights. -Staying updated on trends is essential for success. Chapters 00:00 Introduction to Mobile Growth Challenges 02:14 Navigating Privacy Challenges in Mobile Growth 06:06 Proving the Value of Mobile App Investments 08:14 Selecting the Right Partners for App Growth 11:12 Building Strong Partnerships for Success 13:46 Staying Updated on Trends in App Growth

    15 мин.
  5. Unlocking Mobile App Growth Strategies

    05.12.2024

    Unlocking Mobile App Growth Strategies

    Phil Golas (Spark Foundry), and Sammy Fisher (InMobi) discuss the emerging trends in mobile app growth and loyalty programs. They explore how personalization, gamification, and deeper content development are shaping the app ecosystem. The conversation highlights the importance of mobile apps in the omnichannel strategy, emphasizing their role as a gateway to customer engagement. The speakers also dig deep into the benefits of strategic investments in mobile apps and loyalty programs for brands and consumers alike, and outline the key ingredients for a successful mobile growth strategy. Takeaways: -Personalization is a key trend in mobile app growth. -Gamification is being widely adopted in loyalty programs. -The pandemic accelerated the need for omnichannel strategies. -Mobile apps serve as a gateway for customer engagement. -65% of mobile time is spent within apps, not walled gardens. -Brands are investing more in mobile in-app supply. -Successful mobile strategies require acquisition, engagement, and retention. -Loyalty programs can create brand advocates among consumers. -Understanding customer needs is crucial for delivering value. -Seamless experiences enhance customer loyalty and satisfaction. Chapters: 00:00 Emerging Trends in Mobile App Growth 04:14 The Role of Mobile Apps in Omnichannel Strategy 07:06 Benefits of Mobile App and Loyalty Programs 10:06 Key Ingredients for a Successful Mobile Strategy

    12 мин.
  6. Unlocking Incremental Revenue Through Curation

    25.11.2024

    Unlocking Incremental Revenue Through Curation

    Andy Batkin, CEO of Duration Media, discusses the importance of curation in digital advertising, emphasizing how it benefits both advertisers and publishers. He highlights the need for transparency and control for publishers, and how Duration Media's technology empowers them to optimize their inventory. The discussion also touches on the role of machine learning and sustainability in the industry, showcasing how Duration Media is committed to reducing carbon emissions while driving incremental revenue. Takeaways Curation enhances revenue streams for both advertisers and publishers. Publishers can extend their reach through curated marketplaces. Control and transparency are critical for publishers in ad tech. Duration Media's Sequency tech empowers publishers with curation. Real-time viewability measurement is a key innovation. Sustainability is becoming increasingly important in advertising. AdNet Zero supports the goal of reducing carbon emissions. Reducing bid requests can significantly lower carbon footprint. Third-party measurement of carbon reduction is on the horizon. Purpose and profit can align in the advertising ecosystem. Chapters 00:00 Introduction to Incremental Revenue and Curation 04:52 Empowering Publishers with Control and Transparency 09:55 Leveraging Technology for Incremental Revenue 14:06 Sustainability in Digital Advertising

    15 мин.
  7. Maximizing Incremental Revenue in Advertising

    18.11.2024

    Maximizing Incremental Revenue in Advertising

    In this conversation, Tom Wall, the commercial director of Influent Media, discusses strategies for identifying and measuring incremental revenue streams for publishers. He emphasizes the importance of maintaining user experience while maximizing revenue through effective partnerships and technology. The conversation also touches on the significance of brand safety in advertising and the need for careful management of publisher relationships. Takeaways -Word of mouth and direct communication are valuable for revenue insights. -Understanding the publisher's needs is crucial for effective partnerships. -Duration sequencing technology helps generate additional impressions without disruption. -Maintaining user experience is essential to prevent client churn. -Brand safety is prioritized by working with the right clients for publishers. -Incremental revenue should not compromise the user experience. -Effective revenue strategies involve careful integration of technology. -Forecasting and delivering extra impressions can boost revenue. -Managing publisher relationships individually enhances brand safety. -Advertising is often a secondary revenue stream for many publishers. Chapters 00:00 Introduction to Incremental Revenue Strategies 02:52 Identifying and Measuring Incremental Revenue 05:57 Effective Strategies for Revenue Generation 09:09 Balancing Revenue with User Experience and Brand Safety

    10 мин.
  8. Building trust with brands requires transparency and accuracy

    17.10.2024

    Building trust with brands requires transparency and accuracy

    Rich Raddon, co-founder and co-CEO of Zefr, discusses the importance of brand safety and transparency in purpose-driven marketing. He highlights the challenges posed by walled gardens and the need for custom solutions to meet brand suitability preferences. Raddon also expresses excitement about the future of AI in marketing and its potential to enhance brand safety and performance.

    13 мин.
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com

Информация

  • Автор
    AdTechGod and Jeremy Bloom
  • Годы выхода
    2024 - 2025
  • Выпуски
    36
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    Copyright © 2025 Marketecture Media, Inc. All rights reserved.
  • Сайт подкаста
    The Advertising Forum

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