The Aesthetic Edit Social Practice

Welcome back to the Aesthetic Edit podcast! In our final episode of the season, we had the pleasure of hosting Ben Hernandez, Founder & CEO of SkyTale Group, a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, they help scale and sell group practice dental, medical aesthetics, and healthcare organizations.

The episode began with a lively discussion around Ben's background in finance and how he transitioned into the aesthetics industry. He stressed the need for practice owners to have a clear vision and understanding of their growth trajectory in order to scale. Ben shared valuable insights into the traits of successful leaders and founders, emphasizing ambition, humility, and a vision-led approach. He highlighted the importance of executive coaching in developing leadership skills and navigating the challenges of scaling a practice.

The hosts lead a conversation focused on how to determine the appropriate time to sell a practice, with Ben advising against selling at the peak and emphasizing a strategic approach for a successful exit.

The discussion also explored the impact of social media on the industry, particularly in promoting services like Semaglutide. Ben showcased how platforms like Instagram can be valuable tools for education and marketing, enhancing visibility and credibility.

Overall, the episode provided valuable insights into the journey of scaling an aesthetic practice, the role of leadership in business growth, and the impact of social media in the industry. Ben's expertise and practical advice offered listeners valuable strategies for success in the aesthetics space.


00:04:03 - Guest Introduction: Ben Hernandez from SkyTale 


00:05:08 - Ben's Background and Journey into Aesthetics Industry


00:07:27 - Supporting Entrepreneurs in Aesthetics Space 


00:12:22 - Traits of Successful Founders & Leaders 


00:18:16 - Importance + Impact of Executive Coaching


00:27:36 - Preparing to Sell Your Practice 


00:37:29 - Impact of Social Media on the Aesthetics Industry 


00:42:07 - Utilizing Social Media for Practice Growth



About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In today’s episode, we sit down with Dr. Masoud Saman, a board-certified facial plastic surgeon, to discuss his journey from a young immigrant to a renowned facial plastic surgeon located in New York City. Dr. Saman shares his inspiring story of coming to the United States at 15 to avoid mandatory military service in Iran and how he found his passion for medicine through various life experiences.

The conversation covers Dr. Saman's expertise in head and neck cancer surgery and reconstructive procedures. He emphasizes the importance of authenticity and truth-telling in the aesthetic industry, debunking myths about certain procedures and highlighting the significance of preservation rhinoplasty and facelift techniques.

Dr. Saman also introduces his new project, "Face by Face NYC," aimed at promoting self-acceptance and celebrating natural beauty by capturing unaltered portraits of individuals in Central Park. The project seeks to challenge societal standards of perfection and inspire self-confidence in individuals of all ages.

Throughout the episode, Dr. Saman's candid and insightful perspective shines through, encouraging listeners to embrace their uniqueness and prioritize authenticity in their aesthetic journeys. The conversation serves as a reminder that true beauty lies in individuality and self-acceptance.


00:00:00 - Introduction and Wedding Memories


00:05:30 - Dr. Saman's Journey from Iran to the United States


00:13:22 - The Impact of Social Media on the Aesthetics Industry


00:22:05 - Dr. Saman's Impactful Experiences in Head and Neck Cancer Surgery


00:30:35 - Discussion on Aesthetic Procedures and Their Efficacy


00:38:59 - Preservation Rhinoplasty and Advancements in Facial Plastic Surgery


00:43:02 - Building an Authentic Presence on Social Media


00:45:26 - Face by Face NYC Project and Promoting Natural Beauty



About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.



Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this week’s episode, we dive deep into the inspiring story of Dr. Rachel Walker, board-certified plastic surgeon and owner of Plastic Surgery Center of Dallas. We learn how she was first introduced to the power of aesthetic transformations after a life-changing experience with jaw surgery during her college years.

Discover how plastic surgery has profoundly impacted Dr. Walker's life, and learn the secret sauce behind her business success which begins with a steadfast commitment to putting patients first. Whether it's leading patients towards realistic expectations around their surgeries or suggesting alternative procedures to achieve their goals, Dr. Walker emphasizes the importance of personalized care, shunning a one-size-fits-all approach.

In a thought-provoking "Hot Take," Dr. Walker discusses the importance of normalizing self-love in 2024 and how choosing plastic surgery doesn't negate self-love. We delve into the ethical considerations of body image and plastic surgery, overcoming shame and judgment, and the impact of mental health and social media on the field. Lastly, we hear her opinion on the rise of conversation around breast implant illness and what patients should consider before rushing to their surgeon. 

Join us for an episode filled with heartfelt stories, professional insights, and valuable advice for anyone interested in the transformative power of plastic surgery.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this episode of the Aesthetic Edit Podcast, we had the pleasure of interviewing Marco Emilio Valle, the founder of Aesthetic Influencers. Marco shared his inspiring journey in the medical aesthetic space, highlighting his emphasis on social responsibility and higher purpose. He discussed his background, starting from his time at Allergan to launching his own company, Aesthetic Influencers, with a vision to leave a lasting legacy for his children.

Throughout the episode, Marco highlights the significance of reframing sales as empowering patients and engaging with them on a deeper level. He provides practical tips for providers to connect with their patients, ask meaningful questions, and follow up effectively. Along with the need of social media in patient conversation and building credibility through safety, provenness, and affordability messaging.  He also teased the upcoming launch of Aesthetic Sales Hero, a sales coaching platform aimed at empowering practices and providers.


Introduction to Marco Emilio Valle: 00:00:33


Marco Emilio Valle's Background: 00:01:18


Prayer Hikes and Business Influence: 00:04:39


Starting Aesthetic Influencers: 00:11:22


Focus on Social Responsibility: 00:13:03


Sales Tips for Providers: 00:15:24


Hot Take on Providers Being Bad Sales: 00:19:12


Mindset and Empathy in Sales: 00:22:27


Sales Coaching Strategies: 00:30:09


Role of Social Media in Patient Conversion: 00:37:02


Launch of Aesthetic Sales Hero Course: 00:41:05



About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Welcome to the latest episode of the Aesthetic Edit Podcast! In this episode, we had the pleasure of hosting Dr. Jennifer Dharamsi, a board-certified dermatologist with an innovative approach to women's health. This episode unpacks valuable insights into women's health, the evolving landscape of medicine, and the importance of personalized and integrative care.

Dr. Dharamsi shared her personal journey from growing up in a small town to becoming a passionate advocate for women's health. We also learn about the challenges she faced growing up, including a traumatic accident that influenced her health journey. She emphasized the importance of integrating different perspectives in medicine and her passion for women's health.

Be prepared to "go there" with the hosts as we discuss various topics related to women's health, including the importance of addressing issues like vulvar health, sexual wellness, hormonal acne, and postpartum changes. Dr. Dharamsi highlighted the need for more awareness and education in these areas and shared her innovative treatments, such as the Diva laser for vaginal rejuvenation.

The conversation ended with a discussion of the role of social media in sharing medical knowledge and the responsibility of healthcare professionals to educate and empower patients. Dr. Dharamsi emphasized the value of social media in facilitating knowledge-sharing among doctors and the public.

Dr. Dharamsi's expertise and passion for empowering patients to take control of their health shone through, making this episode both informative and inspiring. 


Introduction and Catching Up: 00:00:12-00:05:30


Excitement for Upcoming Trip to Vegas: 00:05:30-00:12:18


Discussion on Women's Health and Sexuality: 00:12:18-00:20:08


Dr. Dharamsi's Background and Journey: 00:20:08-00:26:24


Treatment Options and Innovations in Women's Health: 00:26:24-00:36:02


Responsibility of Healthcare Providers and Influence of Social Media: 00:36:02-00:43:29



About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Jared Rohrer, owner of website marketing agency Aesthetic Conversion, challenges our hosts on what marketing tactics are most effective in today’s competitive landscape. Our guest shares tips on how to build a patient-centric website that’s designed to convert. Host Mary Robb gives a live social media audit on Jared’s marketing agency, leaving the audience with several tangible examples of how to improve their own efforts. 

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast