The Agency Road Show

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Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising landscape.

08/03/2022

Episode 4 – Agency Transformation with Initiative

Jen Dass, Chief Transformation Officer at Initiative joins The Agency Road Show today to discuss her role, agency transformation, addressability, and more.

29 phút
22/02/2022

Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu

Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.

22 phút
09/02/2022

Episode 2 – Growing a Global Holding Company with OMD

This week, we speak with Luke Lambert, Chief Activation Officer, OMD USA, who discusses how agencies buy media.

33 phút
31/01/2022

Episode 1 – Growing a Global Holding Company with Publicis

We interview Jay Askinasi, Chief Growth Officer at Publicis Groupe, talking about how Publicis continues to grow.

32 phút

4 tập

Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising landscape.

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Advertising Week
Nhà sáng tạo

OpenX and Advertising Week
Năm hoạt động

2 N
Tập

4
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Sạch
Trang web chương trình

The Agency Road Show

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01/12/2023
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14/08/2024
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The Agency Road Show

Tập

Episode 4 – Agency Transformation with Initiative

Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu

Episode 2 – Growing a Global Holding Company with OMD

Episode 1 – Growing a Global Holding Company with Publicis

Giới Thiệu

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Nội Dung Khác Của Advertising Week

The Agency Road Show

Tập

Episode 4 – Agency Transformation with Initiative

Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu￼

Episode 2 – Growing a Global Holding Company with OMD

Episode 1 – Growing a Global Holding Company with Publicis

Giới Thiệu

Thông Tin

Nội Dung Khác Của Advertising Week

Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu