250 episodes

The podcast for independent insurance agency leaders and their teams to learn practical strategies and behaviors to become their best version possible. Hosted by Sitkins Group President, Brent Kelly, The Agent Leader Podcast provides agencies with leadership, sales, and self-development methods that actually get results.

With our focus on a total-team approach to improving independent insurance agencies, we dive into sales, service, and leadership teams.

Leadership is not a title. Leadership is influence. Become a better leader and gain influence with your clients, team, and community.

The Agent Leader Podcast Brent Kelly--The Agent Leader Podcast

    • Business
    • 4.7 • 52 Ratings

The podcast for independent insurance agency leaders and their teams to learn practical strategies and behaviors to become their best version possible. Hosted by Sitkins Group President, Brent Kelly, The Agent Leader Podcast provides agencies with leadership, sales, and self-development methods that actually get results.

With our focus on a total-team approach to improving independent insurance agencies, we dive into sales, service, and leadership teams.

Leadership is not a title. Leadership is influence. Become a better leader and gain influence with your clients, team, and community.

    Dunking Agency Success

    Dunking Agency Success

    Brent Kelly discusses the parallels between dunking a basketball and achieving success as an independent insurance agency in this episode of The Agent Leader.

    Brent explains how training applies to both basketball and insurance agencies. Much like our producer program, ProducerFit, which focuses on building foundational blocks for success, you can't build success with weak links.

    So how can you avoid weak links in order to achieve long-term success with your agency? Brent urges leaders to understand the importance of mindset, alignment, retention, performance, and productivity in the insurance industry.

    Whether you're looking to build a lasting legacy or seeking strategies for immediate improvement, this episode offers invaluable insights and practical advice for agencies aiming to achieve their Best Version Possible.

    To access the Agency Transformation Scorecard to provide feedback on your agency's current standing visit www.sitkins.com/scorecard

    To access the full episode transcript and video visit https://www.sitkins.com/blog/dunking-agency-success

    • 17 min
    3 Reasons You Aren't Cross Selling

    3 Reasons You Aren't Cross Selling

    What are three reasons why agencies and their teams often avoid one of the most powerful areas of agency growth?

    Brent Kelly introduces the concept of the Ultimate Growth Strategy in this episode of The Agent Leader, along with the three reasons for avoiding this strategy:


    Complacency (6:30)
    Lack of capacity (7:40)
    Lack of confidence (9:43)

    If you're ready to address these issues and implement strategies to improve your agency results, visit www.sitkins.com

    To read the full transcript and access the Agency Transformation Scorecard visit our site

    • 17 min
    Think vs. Thing

    Think vs. Thing

    Is what you're thinking stopping you from achieving? In this episode of the Agent Leader podcast, Brent Kelly and Roger Sitkins discuss the importance of beliefs and thinking in achieving success.

    Listen in for tips on how to turn internal convictions into external actions and desired outcomes. Our coaches are big believers in positive thinking as a driving force for desirable results. Learn how to adopt this same positive approach that is crucial for insurance agencies intent on improvement.

    Brent and Roger touch on strategies like targeted referrals and the reverse referral process, offering innovative methods for business growth through high-quality lead generation. Coupled with the emphasis on delivering an exceptional client experience and focusing on Green Zone activities, agencies are provided with a strategy for transformation.

    Get inspired by best practices that prioritize efficiency and client satisfaction to position agencies for sustained growth and success.

    This episode will have you set to align your beliefs with behaviors and results.

    To access the Agency Transformation Scorecard, visit sitkins.com/scorecard

    • 36 min
    Is "Good" Good Enough?

    Is "Good" Good Enough?

    In this podcast episode, Brent discusses the easy, normal, and comfortable things that insurance agencies often do that can hinder their long-term growth and success.

    Listen as Brent highlights four specific areas where taking the easy way currently could be making your future harder:


    Accountability (6:20)
    Productivity (11:30)
    Agency profitability (13:50)
    Having a defined selling system (17:17)

    Isn't it time you step out of your comfort zones and start doing the harder things upfront, to achieve better results in the long run?

    To access our free resource, the Agency Transformation Scorecard, which provides feedback on key areas of your agency's performance visit www.sitkins.com/scorecard

    • 26 min
    Best Way to Transform Your Agency into a Sales Powerhouse

    Best Way to Transform Your Agency into a Sales Powerhouse

    What's the secret to transforming your independent insurance agency into a high-performing powerhouse?

    Discover the undeniable power of a structured selling process in our latest episode. Brent Kelly delves deep into why relying solely on talent isn't enough and how a systematic approach can significantly elevate your agency's success.

    Learn the critical difference between talent and the ability to teach, and understand why preparation goes beyond mere planning to become your ultimate competitive version.

    We highlight the value of a sales playbook, likening it to a 'set offense' in sports, and explore how continuous skill development and self-awareness can set you apart in the competitive insurance market. Whether you're looking to refine your sales strategy or seeking ways to stay ahead, this episode is packed with insights aimed at driving your agency toward operational excellence.

    Join Brent as he breaks down key components, offering actionable advice and strategies to not just survive, but thrive in today's fast-paced market.

    It's time to give your agency the clarity and competitive edge it deserves, visit sitkins.com/experience to learn about our programs.

    Take the free Agency Transformation Scorecard assessment at sitkins.com/scorecard

    • 20 min
    Three Questions Everyones Asking About You

    Three Questions Everyones Asking About You

    In this podcast episode, Brent Kelly discusses three important questions that people are asking about you as an agency leader:


    "Can you help me?" (3:00)
    "Do I trust you?" (8:43)
    "Do you really care about me?" (15:00)

    Brent emphasizes the importance of these questions in determining a leader's impact, influence, and results. Listen in for practical examples and suggestions for improving your status in each of these areas.

    To take the Agency Transformation Scorecard quiz, visit www.sitkins.com/scorecard to gain awareness and clarity about your agency's current standing.

    To watch the video or read the full transcript of this episode, visit our site.

    • 25 min

Customer Reviews

4.7 out of 5
52 Ratings

52 Ratings

Jim_Schubert ,

Growth minded show

Brent does a great job bringing it down to the ground level with his guests as he uncovers how they’ve grow professionally and personally. And he does it all on a human level. Love this show!

B.G.Stinn ,

Thanks for the shout out!

It was a fun first quarter!
Brent and his team at The Sitkins Network provide the tools to become a wildly successful insurance producer. I highly recommend subscribing to this podcast and learning more about how The Sitkins Network can help you & your team.

The Real Will's Dad ,

Excellent Content

Brent always provides excellent content on how to become your BVP. Never miss an episode

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