533 episodes

Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

The Agile Brand™ with Greg Kihlström The Agile Brand

    • Business
    • 5.0 • 326 Ratings

Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

    Maximizing first-party data using AI with Tara DeZao, Pega

    Maximizing first-party data using AI with Tara DeZao, Pega

    We are here at PegaWorld iNspire 2024 at the MGM Grand in Las Vegas seeing some amazing things, including how AI can transform the enterprise and been hands-on at the Innovation Hub.

    As the marketing world braces for the impact of the sunsetting of third-party cookies, innovative strategies are stepping up to redefine how businesses engage with customers. Joining us today to talk about this as well as the impact of Generative AI on enterprise marketing is Tara DeZao, Product Marketing Director, AdTech and MarTech at Pega, to explore these developments.
    RESOURCES

    Pega website: https://www.pega.com

    Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd

    Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv

    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 27 min
    Open source in the enterprise with Jon Stewart, ZenSource

    Open source in the enterprise with Jon Stewart, ZenSource

    As industries continue to evolve, the debate intensifies around the use of proprietary versus open-source solutions, especially within highly regulated sectors.
    Joining us today to discuss this is Jon Stewart, President of ZenSource.
    Jon Stewart is the president and co-founder of ZenSource, an enterprise-grade open-source platform offering a Drupal-based CMS & secure cloud hosting platform. With roots in leading technical architecture and full-stack web development, his focus is designing and implementing customer experience platform solutions and driving the vision of ZenSource.
    Jon strives to deliver the highest performing and easiest-to-use web experiences with the ZenSource platform through the creation of tools that enable clients to scale their digital ecosystems while staying true to their strategic vision. Jon is an innovative leader when it comes to providing MarTech solutions in highly regulated industries such as education, health, manufacturing, and financial services. Connect with him on LinkedIn.
    RESOURCES
    ZenSource website: https://www.zensource.com

    The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

    Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

    Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 31 min
    Accelerating the enterprise with AI with Kerim Akgonul, Chief Product Officer, Pega

    Accelerating the enterprise with AI with Kerim Akgonul, Chief Product Officer, Pega

    We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise, and have been hands-on at the Innovation Hub.

    Today, we’re joined by Kerim Akgonul, Chief Product Officer at Pega, to discuss the transformative role of generative AI in business processes and the exciting developments around Pega GenAI Blueprint™.

    ABOUT KERIM AKGONUL
    Kerim is responsible for delivering Pega’s full suite of products built on the Pega Infinity™ Platform. Kerim leads the company’s 1,000 plus team of engineers, product managers, designers, and architects, building best-in-class solutions across 1:1 customer engagement, customer service, and intelligent automation.
    Kerim is focused on leveraging the latest technologies and development approaches such as low-code, AI, robotics, and cloud to support business users. He is an advocate for building software that makes the underlying technology transparent and serves the needs of the business. This focus on business impact has contributed significantly to the company being recognized as a leader in the major product and technology categories important to clients including low-code, customer relationship management (CRM), case management, intelligent automation, real-time analytics, and business process management (BPM).
    Kerim began his career at Pega developing applications for customers in financial services and insurance, and he put his customer-centric perspective to work in establishing the company’s product management function. Early in the company’s history, Kerim recognized the power of connecting back-end operations to front-end, customer-facing applications. He continues to focus the product team on developing applications that allow business visionaries to innovate how their organizations interact with customers and help employees get work done more effectively.
    Kerim holds a BS in Mathematics and Computer Science from Indiana University of Pennsylvania.

    RESOURCES
    Pega website: https://www.pega.com

    Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd

    Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv

    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 27 min
    Incremental data-driven transformation in the enterprise with Tommi Marsans, Verizon Business

    Incremental data-driven transformation in the enterprise with Tommi Marsans, Verizon Business

    We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and we’ve been hands-on at the Innovation Hub.

    Digital transformation is often seen as an overwhelming challenge, and stats certainly confirm this. Understanding how to implement change gradually can be key. Returning to the show today is Tommi Marsans, Associate Director of Marketing Technology Strategy at Verizon Business, who will share insights into making big changes one step at a time within a large enterprise setting.

    ABOUT TOMMI MARSANS
    Tommi has over three decades of marketing technology experience, with a focus on enabling marketing through alignment of technology and strategy.
    She is highly skilled in effectively collaborating across the organization to drive transformation and innovation by leveraging marketing technology to drive marketing and sales business strategies.
    She is currently the lead for Pega decisioning for Verizon Business Group and has developed a dynamic customer responsive solution called Compass for customer retention and My Solutions for customer growth across digital, sales, and retail channels. She has won several awards for innovative uses of technology including Best in Class and B2B Customer Loyalty awards from The Loyalty 360 group, a SAMMY for User Experience Optimization in 2022 and 2023, and finally the PegaWorld iNspire Impact award. In addition, she has been asked to speak several times to the marketing industry on subjects as diverse as leveraging Big Data to ethical use of AI &ML.
    Previously Tommi has held executive roles as a VP of Marketing at a regional marketing company and Executive Director of Marketing Operations at Sallie Mae.
    She is also founder of the Force Multiplier Foundation, a charity dedicated to bringing help to those in need. Recently Tommi was selected to be a Crew Captain for the Pre-Leader Academy at Verizon to develop emerging leaders across the organization.
    She is also an avid fan of Sci-Fi (Marvel and Star Wars primarily) and has a vast collection of movie memorabilia.

    RESOURCES
    Verizon Business website: https://www.verizon.com/business/
    Pega website: https://www.pega.com
    Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
    Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 26 min
    The Continued Evolution of E-commerce with Mark Simon, Celigo

    The Continued Evolution of E-commerce with Mark Simon, Celigo

    In an era where consumer behavior is rapidly evolving, understanding the shifts in online shopping habits is crucial for any business involved in e-commerce. Today, we're joined by Mark Simon, Vice President of Strategy at Celigo, who will share insights from a recent global consumer survey that sheds light on the future of online shopping in 2024 and beyond, amidst ongoing economic and political changes.
    RESOURCES

    Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd

    Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv

    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 30 min
    Employee Financial Wellness as Competitive Advantage with Nico Simko, Clair

    Employee Financial Wellness as Competitive Advantage with Nico Simko, Clair

    In today's work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce's expectations, particularly among younger generations, it's clear that innovative solutions like on-demand pay are not just perks but essential components of a competitive employee benefits package.
    To explore these developments and their implications for both employers and employees, I’d like to welcome Nico Simko, Founder & CEO of Clair, with us today.
    Resources
    Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
    Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
    Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 22 min

Customer Reviews

5.0 out of 5
326 Ratings

326 Ratings

Mr.Roy@ ,

Marketing Mastery Unleashed

Dive into the world of marketing mastery with Greg Kihlstrom's podcast. Each episode offers a wealth of insights from industry leaders, covering everything from data strategies to customer experience. Perfect for marketers of all levels looking to stay ahead of the curve.

L.@.Oliva ,

Stay Ahead of the Trends

Stay ahead of marketing trends with Greg Kihlstrom's podcast. Get practical advice and fresh perspectives on industry dynamics, directly from leading brands and platforms. Don't miss out on the opportunity to level up your marketing game.

Ben Albert ,

AMAZING!

The Agile Brand podcast truly exceeds my expectations. The insights shared by the executives and thought leaders from top brands and platforms is incredibly valuable.

The discussions on marketing technology, customer experience, and digital transformation are insightful and thought-provoking.

AMAZING!

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