The Ali Rae Haney Show

Ali Rae Haney
The Ali Rae Haney Show

The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place. We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible. But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way. She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way. So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit. Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together. Website: www.aliraehaney.com/podcast Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

  1. 7 AOÛT

    ESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs

    **Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!** Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In addition to the ESC Retreat, they want to continue supporting their community throughout the year. Inspired by Ashlyn Carter's newsletter approach, they are launching the ESC Impact Weekly Subscription. This newsletter will provide practical, themed content on operations, community, marketing, and lifestyle, designed to support solopreneurs and small business owners. The subscription will be available starting from August 7th to August 13th, offering a free month for early subscribers. After the open cart period, the ESC Impact Weekly Subscription will be available for $12 per month, with a 30-day free trial to showcase its practical, actionable content. They are also hosting two webinars on August 7th and August 12th, titled "8 Steps to ESC the Grind: Actionable Strategies for Female Entrepreneurs" offering a preview of the subscription's benefits. Kassie and Ali emphasize that the subscription will provide immediate, useful strategies without any fluff! --- Subscribe to ESC Impact Weekly Here! https://escevents.thrivecart.com/esc-impact-weekly/ Learn more about the subscription here: https://escconference.co/subscription Join us at the ESC Goal Planning Retreat October 11-14 in York, SC https://escconference.co/retreat

    18 min
  2. 31 JUIL.

    Leveraging AI for Small Business Success: ChatGPT, Gemini, and More

    In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO. Main Points: ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.Gemini: Google's AI tool offering clear outputs even with minimal input, ideal for further exploration.Perplexity: AI for real-time data and citations, perfect for industries needing up-to-date information.TurboScribe: Transcribe podcast recordings with timestamps, making show notes precise and efficient.Canva: Utilize AI for graphic design and image creation, enhancing social media and email marketing visuals. We also highlight the importance of fine-tuning AI-generated content to maintain your unique voice and brand identity. Dive into AI today and tag @aliraehaney on IG to share how you're leveraging these tools! --- Codes Mentioned Flodesk https://aliraehaney.com/flodesk Use this link to get $50 off your first paid year. 17Hats Use this link to get $50 off your first paid year. https://referrals.17hats.com/r/dzvnfbhgkb --- Others Mentioned ESC Conference for creative entrepreneurs Kassie Layne, Online Business Manager Duo Collective, Branding & Digital Marketing Agency, specializing in SEO Amy Wolterman, Calluna Collective - White Label Brand Designer and Web Designer/Developer

    24 min
  3. 17 JUIL.

    How to Build Your Personal Brand and Become a Thought Leader

    Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success. Key Takeaways: Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influence trends. Influencers may have a larger reach but less authority.Becoming a Thought Leader: Consider the time commitment, consistency required, and potential for criticism before taking the leap.The Power of Personal Branding: Develop your core values, niche, and a consistent brand message. Showcase your expertise and personality to build trust and connect with your audience. Examples of Personal Brands Jenna Kutcher (Branding & Marketing) Katelyn James (Photography & Business) Amy Porterfield (Online Marketing) Gary Vaynerchuk (Social Media Marketing) Neil Patel (Content Marketing) Marie Forleo (Business Growth) Action Items: Define your core values and brand message.Identify where your target audience spends time online.Create engaging content and build a community around your brand.Share your journey on social media by tagging @aliraehaney Want to learn more? Follow Ali Rae Haney on Instagram: @aliraehaney Ready for branding or marketing strategy? Contact Ali now! Links Mentioned in Today’s Episode ESC Conference for creative small business owners in their growth phase. PowerSheets: https://cultivatewhatmatters.com/ Use code ALIRAEHANEY for 10% off at checkout. Created Colorful Color Analysis You can book your analysis at createdcolorful.com/virtualcoloranalysis. Use code ALIRAE at checkout for $15 off your consult and be one step closer to the confidence you crave.

    33 min
  4. 3 JUIL.

    Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"

    In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book.  Key Strategies:The DRIP Matrix: Delegation, Replacement, Investment, ProductionTime & Energy Audit: Track your time and identify tasks that make money and bring joy.Buyback Rate: Calculate when to hire based on your productivity and profitability.Hiring Tips: Start with an assistant for inbox and calendar management.Standard Operating Procedures (SOPs): Document tasks to ease delegation and improve efficiency.Perfect Week Planning: Schedule your time to balance work, family, and personal interests. Personal Insights:Reflect on overcoming challenges in hiring and delegating.Implement routines to simplify life and enhance productivity. This episode is packed with actionable insights to help entrepreneurs focus on what they love and grow their business effectively. Tune in to learn how to maximize your efforts and achieve your goals. Links Buy Back Your Time by Dan Martell - https://a.co/d/0bFXU4FAIf you are in the market for a CRM, check out 17Hats! Go to www.aliraehaney.com/17hats for 50% off your first year.Head to the Cultivate What Matters website at cultivatewhatmatters.com and use code ALIRAEHANEY for 10% off at checkout!

    27 min
5
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5 notes

À propos

The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place. We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible. But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way. She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way. So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit. Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together. Website: www.aliraehaney.com/podcast Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

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