Marketers In Capes

Eytan Buchman

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Marketers In Capes

Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in just about twenty minutes. [Learn more at buchman.co.il]

12/02/2023

Dani Peterman, Brand Marketing Lead @ Coho AI

Social media. You either use it or you're....probably not reading this. But just like eating pizza - sometimes many times a week - does not a pizza chef make, so too posting crappy posts once a week does not turn you into a social media guru. Especially not one like Dani Peterman. He's had hand's on experience crafting company brands on social media that seem like they have way, way more resources behind them than I've come to learn. And they're fun to follow too! So in this post, I got him to share his playbook (which is shockingly simple), explain a few tricks of the trades that make brands take off, and talk about his tool stack (spoiler alert, it's just LinkedIn's native tool and some productivity tools). Read more about this episode and snag some key links at buchman.co.il/

20 min
08/01/2023

Ya'ara Cohen, Head of Marketing @ Empathy

Death comes for everyone. But Empathy, a startup that helps families deal with the aftermath, is there to help. And it's touting a sack full of awards, including some from Apple and Google. But seriously, building a globally recognized brand around such a sensitive subject is no easy feat. So in this episode, I chat with Ya'ara Cohen about how she runs marketing at Empathy. We cover a lot in just 23 minutes (22:51, but who's counting) but if someone forced me to summarize it, the highlights are: How nothing good comes without effort...and how that shaped Empathy's upfront investment in brand A playbook for how off-the-beaten-track businesses can still get inspiration for marketing Lessons learned on partner marketing, especially with enterprise partners How Ya'ara hires Some freight references...cause why not? If you liked this, just smash that five star review. Pretty please?

23 min
18/12/2022

Asaph Schulman, CMO @ Firebolt

Let's talk brand. And SEO. And being irreverent. And while we're at it, let's talk about thought leadership. In the first episode of a very arbitrarily defined Season 3, Asaph Schulman, the CMO at Firebolt talks about what it's like for a small startup to go up against Snowflake and Google. He also breaks down how he built out their brand (which is, IMHO, outstanding), practical ramifications on things like SEO content, and more. Honestly, this is just a great episode. Why are you even reading descriptions when you can be frolicking in fields of dandolians or making ChatGPT tell SEO fart jokes?

17 min
11/08/2021

The All-Powerful B2B Survey with Ramel Levin, Global Surveyz

In B2B marketing, it's not enough to get attention. To sell a vision, you need to educate. And while educating experts in their own field - is typically solved by content, crappy blog posts are so 2010. Enter, the survey. Crowd-sourced surveys may be one of a marketer's most effective tools. So this interview goes really deep, talking to Ramel Levin, a B2B marketing executive who believed in surveys so passionately, he started a company that does just that. Listen to the full episode to hear how Ramel designs a survey, key tips for creating landing pages, effective distribution strategies and how a massive PalmPilot win (seriously) made it all possible. And to see some of those surveys in action, head to the show notes at buchman.co.il/survey

19 min
29/06/2021

Ingredients for a Perfect Explainer Video with Adam Lisagor, Sandwich

In this episode, Adam Lisagor, the founder of Sandwich, walks though the three key ingredients of every explainer video. He also touches on how the genre has evolved despite being nearly a century old, the all-powerful role of authenticity in videos, tips for working well with your agency (hint, one of them is to spend a lot :) ) and more. Oh, I also make a life-shattering admission about a horrific video I once made. For more great Sandwich videos, links to some of the other videos mentioned, and more, head to buchman.co.il/sandwich

15 min
11/05/2021

Channels, Marketing, And Where Tacos Fit In with Noah Kagan (OKDork, AppSumo)

Noah Kagan is the founder of OK Dork, an early employee at Mint and Facebook, and the founder of AppSumo.com and sumome.com. He's mastered and moved on from just about every channel there is - from a popular podcast to YouTube. In this episode, we explore channel selection, Noah's framework for marketing, and why he's so incredibly bullish on YouTube as a channel, especially in terms of new audience building. For links to some of Noah's awesome content, including one article that played a key role in how I record this podcast, head over to buchman.co.il/noah

14 min
16/03/2021

Beating the Tech Marketing Hiring Crunch (Cognyte, Workiz, Yotpo, Lusha)

A ton of great marketing roles are open in tech now. And a ton of great people are looking. Which means that hiring is on everyone's mind. So in this, I interviewed four incredible senior marketers from top-tier tech companies - Yotpo, Lusha, Workiz, and Cognyte - to learn what core skills they look for when they interview. We touch on learning capabilities, emotional resonance, grit, and more. Much more. But not much, much more - it's only 11 minutes long. More importantly, I've compiled over 40 awesome roles currently available from great Israeli tech companies, with many roles open remote. Head over to the show notes at buchman.co.il/hire to get the list.

12 min
15/02/2021

Hamburgers, Vests, and (Actual) Account Based Marketing (Amit Bivas, Optimove)

You know the way you tell the dentist you floss every day...but the dentist knows that on a good week, you floss it once or twice? So yea, that...but account-based marketing. There are so many marketers who embrace ABM but don't necessarily go all in. Heck, I'm one of them. In this podcast, we talk to Amit Bivas, the VP Marketing at Optimove, about full-on ABM. We also talk what differentiates great segmentation from "eh" segmentation (this is literally what they do), his recipe for product-oriented ABM, the specific tools he uses (hint, you already use one of them), and more. For more, including a sample of Amit's awesome product-oriented campaigns (hi, lululemon!), a showcase of Optimove content, some of Amit's favorite marketing articles, and more, head over to the show notes at buchman.co.il/optimove

17 min

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Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in just about twenty minutes. [Learn more at buchman.co.il]

Création

Eytan Buchman
Années d’activité

2018 - 2023
Épisodes

41
Classification

Tous publics
Copyright

© Eytan Buchman
Site web de l’émission

Marketers In Capes