The anatomy of a good idea, and the cost of being dull

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Want to unlock next-level creativity in your marketing?

Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with practical insights to help you deliver more impactful and creative work. Brett also dives into the risks of playing it too safe in your marketing, and how avoiding the dreaded “beige tax” can make your budget go further.

Whether you’re after career inspiration or actionable advice, this conversation will help you push boundaries and build more effective marketing strategies. Don’t miss this one – it's a banger. 💥

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