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In this lively episode of "The Anonymous Marketer," Kirsti Lang engages Simon Heaton in a deep dive into the intricacies of securing a marketing role at Buffer amid a fiercely competitive job market. Simon, with a rich background at both Shopify and Buffer, unpacks his journey and the proactive steps candidates can adopt to stand out. He emphasizes the significance of genuine engagement with the company’s culture beyond mere perks and highlights how strategic responses to application question...

In this episode of The Anonymous Marketer, host Kirsti Lang dives into the nuances of SEO with Lily Ray, the Vice President of SEO Strategy and Research at Amsive. Lily, with over 14 years of experience in SEO, shares her journey and the impact of Google algorithm updates on SEO strategies. Their conversation highlights the balance between technical know-how and creative marketing, emphasizing SEO as both an art and a science.The discussion further explores Google's helpful content update and...

In this episode of The Anonymous Marketer, host Kirsti Lang sits down with Samantha Zabell, the Director of Content Strategy at Duolingo, to tackle the pressing issue of marketing team burnout. Samantha shares her journey from journalism to leading Duolingo's organic content marketing across six markets, highlighting the unique challenges and rewards her role offers.The conversation delves into the struggles small marketing teams face, including high expectations, tight budgets, and the const...

In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics. Masooma emphasizes the importance of creating a content "playground" where each piece interlinks, guiding readers through a learning journey about the brand's tools and services. The discussion covers the misconception of the marketing funnel's obsolescence, advocating instead for a nuanced approach that treats c...

In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Sara Jensen from Brighter Messaging. They dive into the nuances of marketing strategies that stand out in today's competitive landscape. Sara shares insights on targeting the right audience and the importance of a solid marketing foundation. They discuss leveraging SEO and content marketing to maximize impact, even with limited budgets.The conversation also explores the differences between B2B and B2C marketing, highlighting...

In this enlightening episode of The Anonymous Marketer, host Kirsti Lang dives into the world of freelance marketing with Anna Burgess Yang, a renowned freelance Fintech and Product-Led Content Writer. Anna shares her transition from a corporate role to freelancing, emphasizing the importance of networking, especially on platforms like LinkedIn. She highlights the significance of building a personal brand and online presence before fully committing to freelance work.Anna discusses the intrica...