The Anti-Hustle Guide to Building Programs That Actually Sell

In this episode, I'm dismantling the biggest myth therapists believe about creating online programs — that building one will just add more hustle and burnout to your already overwhelming life.

We're no longer in the early days when therapists could assume that more hours worked equals more value delivered. Today's most successful therapist-entrepreneurs are rejecting hustle culture entirely and building programs that actually give them energy instead of draining it. What's winning? Programs designed around your natural strengths and energy patterns, not cookie-cutter templates.

I'm breaking down why your therapy training is sabotaging your program design, the three biggest myths keeping you stuck in overwhelm, and how to build something sustainable that you'll actually enjoy running. You'll walk away with a completely new framework for thinking about programs — one that honours your need for flow, freedom, and sustainability.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

Your therapy conditioning is working against you – We've been trained to equate exhaustion with worth, so we unconsciously design programs that recreate the same burnout patterns we're trying to escape from private practice.

Smaller, focused programs create more impact – Your students don't need everything you know. They need the right transformation delivered in a way that's sustainable for both you and them to complete successfully.

Tools and pre-recording aren't shortcuts — they're smart strategy – Using AI for content creation, automation for admin tasks, and pre-recorded lessons for consistency frees up your energy for the high-value connection work you actually love.

RESOURCES MENTIONED IN THIS EPISODE:

You don't need to figure out your online program alone while juggling a full caseload.

Join me for the From Couch to Course Bootcamp this September 23-26. For just $37, I'll walk you through exactly how to map, price, and structure your first ethical online program using evidence-based frameworks your clinical training will actually recognise.

In four focused days, you'll move from "someday I'll figure this out" to having a clear, compliant roadmap — or get enough clarity to know this isn't your next step. Either way, you'll stop wondering "what if."

Secure your spot at therapistsrising.com/bootcamp

MORE FROM DR. HAYLEY KELLY

• The Therapist Rising Incubator – For therapists ready to create their first sustainable, anti-hustle online program: https://therapistsrising.com/incubator
• Follow me on Instagram @dr.hayleykelly

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