The Apartment Department - A Podcast for Multifamily Marketers

Chris Johnson & Anne Baum
  • 5.0 (3)
  • MARKETING
  • UPDATED MONTHLY
The Apartment Department - A Podcast for Multifamily Marketers

Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization. We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!

  1. OCT 22

    Speed to Lease: Using AI and Tech for Lease Acceleration with Paul Yount

    Send us a textWhat happens when AI and technology team up with humans to create the ultimate tech stack? Leads convert to leases faster, ramping up revenue and cutting down on friction in the leasing process. In this episode, Paul Yount, Industry Principal at Yardi, dives into the power of speed to lease with co-hosts Anne Baum and Chris Johnson. They discuss how AI and tech solutions are enhancing the capabilities of marketing and leasing teams, shaving days off the lead-to-lease timeline. B...

    49 min

  2. OCT 8

    The Blueprint Edition: AI, The Property Brothers, Data, Role Specialization, & Everything In-Between

    Send us a textShelly Steitz, fractional multifamily CMO and marketing consultant, and Justin Jones, AI Evangelist, join co-host Anne Baum to recap one of the most epic real estate conferences of the year, Blueprint. In this jam-packed episode you will hear their greatest takeaways from the conference including the rise of role specialization, how the Property Brothers use the power of their brand, the ever-evolving role of AI, the many structures of centralization, how big data can be a...

    51 min

  3. SEP 24

    Networking Makes Multifamily Marketers Go Round: Words of Wisdom with Janet Rosseth

    Send us a textMultifamily marketing legend, Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, talks with co-host Anne Baum about her start in multifamily marketing, why she's driven to connect marketers together, and what she views as the next big things in multifamily marketing. You'll want to run, not walk, to hear this episode.

    40 min

  4. AUG 27

    Staying Ahead of the Curve: Pushing Multifamily Marketing Forward with Debbie Balaker

    Send us a textIn this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactured home communities. We cover geofencing, TikTok, brand development, interactive site maps, and everything in-between.

    38 min

  5. AUG 13

    Reimagining Apartment Websites: Do Our Prospects Want More?

    Send us a textIn this episode, Chris and Anne discuss one of our most important assets - the property website. As prospect behavior evolves, we question if the tried and true format of websites is still relevant, what are must-have features, and how much should our vendor partners assist in the evolution. Bonus: Is it time for us to start approaching leasing an apartment as e-commerce?

    33 min

  6. AUG 2

    Changing the Apartment Marketing Game: The Shift in Search Behavior with Eden Chai

    Send us a textEden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information. We also talk about how influencers drive demand for products and finding a balance between driving demand for a brand and reacting to discovery searches. With s...

    41 min

  7. JUL 23

    Branding & Resident Retention: Resetting Our Standards with Jude Chiy

    Send us a textJude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property management companies and how to conquer resident retention. Jude shares real-life data from Flamingo studies while highlighting the opportunity for multi-family to look to other industries, like software, to challenge our benchmarking norms. We guarantee you will walk away f...

    46 min

  8. JUL 10

    TikTok Ads and Geo-Fencing: Diving into Digital Marketing Solutions with Rent

    Send us a textAustin Clem, Senior Solutions Specialist from Rent, joins Chris and Anne to discuss how to use TikTok ads and geo-fencing to boost brand awareness, drive leads, or maintain occupancy. Austin gives his expert advice on success metrics to use and what platforms and strategies to use based on occupancy numbers, budget, and property type.

    35 min
See All (14)

Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization. We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!

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