The Application with Allison Turcio

Allison Turcio
  • 5.0 (12)
  • EDUCATION
  • UPDATED WEEKLY
The Application with Allison Turcio

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.

  1. 6 DAYS AGO

    Want More Apps? Address These Emotional Roadblocks

    In this episode, Allison speaks with Dr. Raquel Bermejo about the often-overlooked emotional challenges students face during the college search and application process. Raquel shares insights into how financial anxiety, fear of choosing the wrong college, and the weight of being a first-generation student can impact students’ ability to apply and enroll. Together, they discuss actionable strategies for enrollment marketers to create empathetic and supportive communications that address these emotional barriers and foster a culture of care.

    24 min

  2. OCT 22

    Turning Trends into Tours: How Bowling Green’s Social Media Drives

    In this episode, Allison talks to Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University (BGSU), about how social media can be a powerful driver of enrollment. Brianna shares her strategies for turning TikTok trends and Instagram posts into measurable enrollment outcomes and how her team has built a thriving online community of over 350,000 followers across various platforms. As a Gen Z-er, Brianna offers a fresh perspective on how to balance creativity with intention to engage prospective students, current students, parents, and alumni in a way that feels authentic and fun.

    26 min

  3. OCT 8

    Clear Signals: How Well-Understood Brand Stories Drive Enrollment

    Allison chats with Grant De Roo, founder and principal of ADV Market Research and Consulting. Grant shares his wealth of experience in conducting market research for colleges and universities, offering insights into how storytelling can become a potent tool for enrollment marketers. Together, they explore the critical role of brand clarity, the impact of storytelling on university messaging, and why focusing on the "plot" rather than the "character" makes a lasting impression on prospective students.

    32 min

  4. SEP 24

    Crafting Copy that Converts: Tips for Enrollment Marketers

    Julie Johnson Novara, a seasoned copywriter, shares her insights on how to craft compelling copy that resonates with different audiences, especially in the higher education sector. The conversation dives into the nuances of effective copywriting, common pitfalls, and practical strategies that enrollment marketers can use to improve their messaging and connect better with prospective students.

    25 min

  5. SEP 10

    Enrollment Marketing Meets Brand Strategy

    In this episode, Allison sits down with Kristin Nichols, a seasoned higher ed marketing professional, to discuss the importance of aligning enrollment marketing with institutional strategy and brand messaging. The conversation touches on various aspects of strategic alignment, from web content audits to the importance of personalization and AI in marketing. Kristin shares her experiences and strategies from her extensive career, offering actionable insights for enrollment marketers looking to strengthen their institution's brand presence.

    33 min

  6. AUG 28

    Crossover Episode - The Application and Breaking Silos

    In this special crossover episode, Allison Turcio, host of the Application with Allison Turcio, and Shane Baglini, host of Breaking Silos, are taking a deep dive into their popular session from Element451’s 2024 Engage Summer titled “There’s a GPT for That.” Shane and Allison take turns as interviewer and interviewee, and talk about the many ways marketers can us AI to expand capacity, increase efficiency and revolutionize the way they market programs, create content, analyze data and much more.

    35 min

  7. AUG 13

    Creating Amazon-Like Experiences in Higher Education

    In this enlightening episode, Allison interviews Mickey Baines, a seasoned enrollment consultant with over 25 years of experience. Mickey shares his unique insights derived from his extensive study of Amazon's customer experience strategies and his hands-on experience in higher education. The discussion explores strategies to engage prospective students, the importance of new data collection points, managing the "messy middle" of the enrollment funnel, and how lessons from Amazon can enhance the student enrollment process.

    42 min

  8. JUL 30

    Transform Your Enrollment Strategy by Owning Your Audience

    In this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience in higher education marketing. They explore how direct control over your communication channels can transform marketing strategies, reduce costs, and foster stronger relationships with prospective students. Through examples from Red Bull to HubSpot, they illustrate the impact of a media-minded approach and offer practical tips for higher ed institutions.

    33 min
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5
out of 5
12 Ratings

About

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.

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