130 episodes

Art marketing strategy, tactics, tips and FOCUS. Where to focus your marketing efforts to start selling more art online. How to grow your art business to consistent monthly sales. Brought to you by the folks at ArtStorefronts.com

The Art Marketing Podcast Art Storefronts

    • Arts
    • 4.7 • 225 Ratings

Art marketing strategy, tactics, tips and FOCUS. Where to focus your marketing efforts to start selling more art online. How to grow your art business to consistent monthly sales. Brought to you by the folks at ArtStorefronts.com

    056: Imagine if you could advertise cheaply and actually get results

    056: Imagine if you could advertise cheaply and actually get results

    Patrick explores a cost-effective and highly effective advertising strategy for artists, photographers, and creatives. He discusses the limitations of social media ads for art promotion and introduces the concept of using postcards for direct mail marketing. Drawing inspiration from a local kid's creative marketing approach, Patrick outlines how artists can leverage postcards to gain local visibility and generate interest in their work. He provides practical tips on what to include on the postcards, ways to make them visually appealing, and how to distribute them effectively. Patrick emphasizes the potential return on investment and encourages creatives to adopt this underutilized marketing technique to boost their business in 2024.



    Chapters
    (00:00) Introduction to Creative Advertising for Artists
    (00:48) The Power of Local Marketing
    (01:34) Real-World Marketing Inspiration
    (02:57) The Cyclical Nature of Advertising Trends
    (04:36) Challenges with Social Media Ads
    (05:26) Reviving Direct Mail Marketing
    (07:24) Practical Steps for Postcard Marketing
    (14:13) Designing an Effective Postcard
    (23:26) Final Thoughts and Encouragement
     
    Links
    Vista Print Link
    https://www.vistaprint.com/marketing-materials/postcards
     
    Google Voice
    https://voice.google.com/
     
    Image of my Neighbors Postcard
    https://drive.google.com/file/d/1VcXSBc7g2kep4a7gCdjKr3XhcM8toX1n/view?usp=drive_link
     
    Stay Up To Date With The Latest
    https://linktr.ee/artmarketingpodcast
     

    • 24 min
    No art marketing days lost, how social media is going all in on the creator economy, and finding new revenue sources through commissions

    No art marketing days lost, how social media is going all in on the creator economy, and finding new revenue sources through commissions

    Shownotes:
    👉 Follow us on Instagram: @art_storefronts
    👉 Watch this recent artist interview: Hava's Unlikely Path to Artistic Income with Art Storefronts
    👉 Podcast: Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem
    👉 Join our live webinars every Monday 3PM CST. Register here https://asf.today/fd9ec3 
    #artmarketing #podcast #artselling #economictrends #springseason #artbusiness 🌏🎧

    • 50 min
    055: How many times a day do you pick up your cell phone?

    055: How many times a day do you pick up your cell phone?

    We start with the answer to the question, talk about merch broadly, and talk about cell phone cases specifically and tactically

    • 29 min
    Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem

    Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem

    Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem
    Shownotes:
    👉 Follow us on Instagram: @art_storefronts
    👉 Watch the recent IG LIVE. Learn a ton and have some unique insights that 99% of artists and photographers do not have when they’re doing their marketing on Instagram 
    👉 Podcast: Finish Off Your Dec Strong, Being Ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome
    👉 Join our live webinars every Monday 3PM CST. Register here https://asf.today/fd9ec3 
    #artmarketing #podcast #artselling #economictrends #springseason #artbusiness 🌏🎧

    • 47 min
    Selling From Now Through Father's Day, The Power of Not Quitting, & Acquiring New Customers vs True Fans

    Selling From Now Through Father's Day, The Power of Not Quitting, & Acquiring New Customers vs True Fans

    Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers.
     
    Links from the show:
    The Custom Artwork Strategy
    How to Price Your Artwork
    100 True Fans

    • 57 min
    Finish off your Dec strong, Being ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome

    Finish off your Dec strong, Being ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome

    Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with some shiny objecy syndrome discussion.

    • 1 hr 8 min

Customer Reviews

4.7 out of 5
225 Ratings

225 Ratings

Yang tang ,

Without a doubt the best thing out there

on Art Marketing. These guys know their stuff.

Neda Y19 ,

Helpful and to the point

Love this podcast . He shared great info that is aplicable and informative .

Rasberry0708 ,

Awesome

I have been with Artstore fronts now as a customer since November of 2022. The amount of education and assistance is mind blowing. This podcast was the push I needed to commit. Patrick looking forward to the curator tactics in the future😊

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