The Art Marketing Podcast Art Storefronts

Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business.  This is her story and advice for artists looking to do the same.
Watch this episode on Youtube
https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l
(00:00) Introduction to Betty Franks' Artistic Journey
(02:22) Interview with Betty Franks Begins
(03:15) Betty Franks' Unique Artistic Style
(05:10) Betty's Journey to Finding Her Style
(13:19) Starting a Business and Marketing Art
(15:51) Diversifying Income Streams
(22:44) Online Teaching and Course Creation
(26:09) Pricing Art and Catering to Audience
(28:22) Annual Art Pricing Strategy
(28:50) No Sales Policy and Shipping Discounts
(29:18) Transition to Offering Prints
(30:40) Balancing Gallery Sales and Online Presence
(31:07) Negotiating Gallery Commissions
(32:08) Connecting with Art Buyers
(34:23) Social Media Strategy and Avatars
(35:55) Hiring Help and Using Basecamp
(37:24) Pinterest and Instagram Focus
(44:42) Merchandise and Fine Art America
(45:36) Personal Growth and Healthy Living
(51:03) Advice for Late Starters in Art
(54:45) Conclusion


Betty on Youtube
https://www.youtube.com/@BettyFranksArt

Betty on Instagram
https://www.instagram.com/betty.franks.art/

Betty’s Website
https://www.bettyfranksart.com/

Stay Up To Date With The Latest
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A live video tour of Humble Donkey Studio in Round Top Texas. Over 1mm of art sales in a town of 97 people.

(00:00) Introduction and Welcome
(00:11) Tour of Humble Donkey Studio
(00:31) Art Storefronts and Product Offerings
(01:26) The Gallery and Original Art
(02:31) Expanding the Business
(04:28) The Journey to Round Top
(05:34) The Role of Art Storefronts
(07:39) Marketing and Sales Strategies
(18:48) Community Engagement and Events
(20:47) The Daily Grind of an Artist
(21:05) Balancing Multiple Ventures
(21:13) The Importance of Persistence
(21:59) Success Stories and Big Breaks
(23:10) Leveraging Opportunities for Exposure
(24:01) The Role of Luck in Success
(24:32) Feedback and Improvements
(26:28) The Power of Merchandising
(28:22) Maximizing Social Media and Digital Marketing
(28:58) Tour of the Gallery and Final Thoughts

Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast
Links
Humble Donkey on Instagram
https://www.instagram.com/humbledonkeystudio

Humble Donkey Website
https://humbledonkeystudio.com/

An in-depth interview with artist Hava Gurevich. She covers how her art career started. What has worked along the way and how she finally decided to go full time.
 
(00:00) Introduction to the Artist Interview Series  
(00:35) Hava's Artistic Journey: From Photography to Painting  
(02:16) Joining Art Storefronts: The Turning Point  
(03:31) First Year Challenges and Successes  
(10:09) The Power of Social Media and Reels  
(12:51) Exploring Niches and Diversifying Art  
(21:38) Advice for New Artists and Customer Acquisition  
(24:47) The Collector Phenomenon  
(26:09) Transitioning to Full-Time Art Business  
(28:17) Merchandising and Marketing Strategies  
(30:59) The Power of Merchandise as Advertising  
(37:14) Community and Peer Support  
(41:09) Exploring New Product Ideas  
(46:49) Conclusion and Future Plans
 
Links
Watch this episode on Youtube
https://www.youtube.com/watch?v=41d-iYUpPjI

Hava on Instagram
https://www.instagram.com/havagurevichart/

Hava’s Website
https://www.havagurevichart.com/
 
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast

Summer selling season, the creator economy & importance of story in art sales

(00:00) Introduction and Podcast Overview
(00:59) The Importance of Summer for Art Sales
(07:05) Understanding the Interest-Based Algorithm
(13:38) Examples of Creative Success Stories
(17:34) The Power of Social Media for Artists
(23:33) The Rise of the Content Creator
(23:53) The Power Shift in the Art World
(24:38) The Creator Economy: A New Era
(27:01) The Importance of Storytelling in Art
(27:38) Case Study: Tim Laman's Wildlife Photography
(30:10) Building a Fanbase Through Story
(33:26) The Value of Process Over Product
(40:52) Final Thoughts and Key Takeaways

Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast


Links

Full episode on Youtube
https://www.youtube.com/watch?v=CaO0pRS72iM

dpcustomsmx
https://www.instagram.com/dpcustomsmx/

Artist Andrew Scott
https://www.instagram.com/andrewscott_art/

Dave Pollot
https://www.instagram.com/davepollotart

Tim Laman
https://www.instagram.com/timlaman/

Tim’s Speech At Sunnylands
https://www.youtube.com/watch?v=Ef_RTqokpA0&t=1744s
 

You know you need to advertise, you know social media ads don't work so let's get creative with an inexpensive but highly effective technique...post cards dropped on doorsteps.

Chapters
(00:00) Introduction to Creative Advertising for Artists
(00:48) The Power of Local Marketing
(01:34) Real-World Marketing Inspiration
(02:57) The Cyclical Nature of Advertising Trends
(04:36) Challenges with Social Media Ads
(05:26) Reviving Direct Mail Marketing
(07:24) Practical Steps for Postcard Marketing
(14:13) Designing an Effective Postcard
(23:26) Final Thoughts and Encouragement
 
Links
Vista Print Link
https://www.vistaprint.com/marketing-materials/postcards
 
Google Voice
https://voice.google.com/
 
Image of my Neighbors Postcard
https://drive.google.com/file/d/1VcXSBc7g2kep4a7gCdjKr3XhcM8toX1n/view?usp=drive_link
 
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast
 

Shownotes:
👉 Follow us on Instagram: @art_storefronts
👉 Watch this recent artist interview: Hava's Unlikely Path to Artistic Income with Art Storefronts
👉 Podcast: Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem
👉 Join our live webinars every Monday 3PM CST. Register here https://asf.today/fd9ec3 
#artmarketing #podcast #artselling #economictrends #springseason #artbusiness 🌏🎧