The Art of Authenticity: Verisart

Robert is one of the most revered authorities on art & tech. Verisart is a company that uses blockchain technology to certify and verify artworks online, allowing buyers to access the provenance of a piece and artists to ensure the security of their work.

Ethan talks to Robert about

• how Verisart uses the bitcoin blockchain to tell the history of a work and where it’s been
• why blockchain is the best way to ensure an artwork’s authenticity
• And how he sees the role of technology in shaping the future of the art market

About Verisart

Verisart employs decentralized technologies to help artists certify, document, and enliven their artworks in a vibrant online community of collectors, galleries and dealers.

Find out more at verisart.com or follow them on twitter @verisart

About Robert Norton

Robert Norton has spent 20 years working in ecommerce, business development and Internet startups. I enjoy building business from the ground, finding new opportunities and creating new consumer experiences. He was the CEO and Founder of Saatchi Art and Sedition prior to starting Verisart.  Before that he was at King.com

Follow Robert on Twitter @verisart

- About Vango -  

Vango Studio makes the entrepreneurial side of being an artist easy and efficient, saving artists an average of 4 hours per week. In addition to powering artists with an award winning marketplace, we offer artists the ability to create their own website with little to no maintenance, distribute work across platforms, and access detailed insights about their collectors and what is selling across platforms.

Follow Vango on Instagram @vango and @art, on Twitter @vangoart and visit www.vangoart.co