The Art of Brand Revitalization: Insights from George Felix, CMO of Chili's

Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape.

Episode Highlights:

• George's unique career journey from IT to marketing
• The importance of brand heritage and simplification
• Chili's strategy for cultural relevance
• Value proposition in the competitive landscape
• Leadership philosophy and team building
• The power of relationships in marketing

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