The Art of Brewing & Selling Experiences with Kate Fannin

Send us a text

In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore.

We'll talk about:

• How marketing has developed from a one-way to two-way communication channel.
• What channel-agnostic means for consumers and brands.
• What it means to sell an experience to consumers.
• The art of learning and listening to consumers and evaluating their needs accurately to gain market share.
• The importance of finding the right support before diversifying.
• How to develop a brand story and incorporate it into every aspect of your brand successfully.
• Why it’s essential to move beyond generational boxes in your marketing strategy.

For more information, visit Kate Fannin's LinkedIn.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show

Support the show