How To Sell More

SalesLoop
How To Sell More

Curious how businesses grow their revenue without turning every employee into a hardcore salesperson? Hosted by Mark Drager, CEO of SalesLoop and veteran podcaster, the How to Sell More Podcast helps business owners and marketers tackle one of the biggest challenges companies face: increasing sales. Each episode features proven strategies from founders, CEOs, and industry experts to elevate your branding, marketing, and sales—helping you attract new clients, demonstrate your value, and beat the competition. So you and your team can sell more. Listen, learn, and subscribe today.

  1. 5天前

    How Google's Endorsement Unlocked Millions in Revenue | Feras Alhlou

    Imagine landing a large contract with a Fortune 500 company without having to pitch for the business. That’s what happened to Feras Alhlou when Google referred Salesforce to his company.  In this episode of How to Sell More, Mark Drager and seasoned entrepreneur and business advisor Feras Alhlou explore how strategic partnerships can unlock higher-quality leads, increase deal size, and create premium positioning to differentiate your company from competitors. In Episode 102, you’ll learn: ✅ The power of starting small and persisting through difficult times ✅ How a growth mindset helps you continuously move upmarket to larger, more profitable clients ✅ Why niching down your business can drive massive growth ✅ Why you must treat partnerships like a primary marketing channel  ✅ The power of becoming an evangelist of your partner’s products or services ✅ How to build valuable and strategic relationships so partners refer qualified leads ✅ The crucial difference between passion and skill and why passion isn’t enough Meet Today’s Guest: In 2004, Feras Alhlou drained his 401(k) to start a digital marketing company. In 2019, he sold that same company for eight figures to Dentsu, one of the world's largest marketing firms. His company’s success didn’t come down to luck—growth came from making strategic decisions, taking consistent action, and building lasting relationships. Are you ready to build and leverage partnerships to get high-quality referrals and sell more? Listen to the full episode now!  🔥 Connect with Mark Drager on LinkedIn → hi.switchy.io/markdrager 🔥 Connect with today’s guest, Feras Alhlou on LinkedIn → linkedin.com/in/ferasalhlou 🔥 Learn more about Startup With Feras → startupwithferas.com

    35 分钟
  2. 2月12日

    How Superfan Customers Sell For You | Brittany Hodak

    Do you remember your first concert? The buzz of the crowd. The kinetic energy in the air. Thousands of people singing in unison. Your people. Your tribe. What if your company could foster that type of connection? What if you could create your own fanbase? A group of customers who love what you do and how you do it so much that they advocate on your behalf. What would these connections allow your company to do? What would that kind of fanbase free you up from? Could you stop chasing customers? Stop competing on price? In this landmark 100th episode of How to Sell More, Mark Drager sits down with customer experience expert Brittany Hodak to unlock the secrets of turning customers into superfans—the kind who don't just buy, but evangelize. Along with being a wildly popular speaker, Brittany is the author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. In this episode, we cover: How to transform your business from "just another option" into a movement people want to be part of The psychology behind why some brands inspire undying loyalty while others remain forgettable A proven framework for creating experiences so remarkable, your customers can't help but talk about them If you're ready to stop chasing customers and start attracting advocates who champion your brand, this conversation is your backstage pass to making it happen.   Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager

    30 分钟
  3. 2月4日

    Make Content People Want vs. Ads They Skip | Steve Pratt

    Content is everywhere. And that makes attention, especially our prospects’ and customers’ attention, a hot commodity. Because every company and brand is competing for the same, very limited set of eyes.   In this episode, Mark Drager explores uncomfortable truths about paid advertising with Steve Pratt, the author of Earn It: Unconventional Strategies for Brave Marketers. Steve shares why your team needs to leverage unconventional marketing strategies to earn attention - rather than trying to buy it.   In this episode, you’ll learn: Why traditional advertising isn’t working How Dell transformed its brand perception without relying on ads Why you need to take bold, unconventional steps to gain a loyal audience The unexpected impact of long-form content Why providing value is more important than visibility  How you can harness creativity and storytelling to compete with major brands    Steve Pratt is the co-founder of The Creativity Business, which offers speaking, workshops, and consulting to help companies develop differentiated content, marketing, and messaging that earns attention. He’s also the co-founder of the world’s first branded podcast agency, Pacific Content, named one of Entrepreneur’s 100 Brilliant Companies.    Ready to earn your audience’s attention and see real results from your marketing? Listen now! Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager

    45 分钟
  4. 1月28日

    Why Founders & CEO's Should Only Do Three Things | Trey Taylor

    Newsflash: CEOs should only do three things.  If you’re a founder drowning in day-to-day operations, simplifying your job description can transform your leadership style and accelerate business growth.  In this episode, Mark Drager discusses the role of the CEO with Trey Taylor, the author of A CEO Only Does Three Things. Trey outlines the “non-delegatable” tasks that only CEOs can complete to set the cultural agendas of their companies.  Trey is the CEO of Taylor Insurance Services and Managing Partner of Threadneedle, where he leads strategic investments in financial services, real estate, and technology. With over two decades in the industry and more than 200 angel investments, Trey brings deep expertise in both running and scaling businesses.  In this episode, you’ll learn:  The three things that only the CEO can do to set the agenda of the company What you can learn from founding father James Madison to become a better CEO Why most CEOs are wearing too many hats–and why it’s a trap How to avoid under-engineering your business so avoidable problems don’t blindside you Why you need to schedule “CEO time” every day Hiring, firing, and promoting to make sure you’ve got the right people in the right roles Why you should focus on doing a few things well instead of doing it all with mediocre results Are you ready to simplify your job description and lead your company to the next level of success? Tune in now! Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager

    41 分钟
  5. 1月15日

    How Story-Driven Brands Make Competition Irrelevant | Gair Maxwell

    Want to know why some brands dominate while others fight for scraps? In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story.  From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares the secrets behind creating magnetic brand narratives that make selling effortless.   Here you will learn:  The "Mona Lisa Effect" and why the best product rarely wins How changing your story (not your product) can transform your entire business Why most companies get brand building completely wrong  The four essential leadership qualities needed to become legendary  How to discover and leverage your unique story in a crowded market  The critical difference between marketing tactics and creating true legends Why traditional "best practices" often lead to mediocre results  How to know if you have the courage to truly stand out  The hidden power of symbolism and metaphor in business  Practical steps to turn your company into a "Category of One"  The surprising truth about what actually makes customers line up   Are you struggling to differentiate your business or ready to become a leader in your space? Tune in now! Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at: https://hi.switchy.io/KcKe

    54 分钟
  6. 1月7日

    The Rule of 3s and 10s: Pain Points of Scaling a Business | Trevor Mauch

    Struggling to take your business to the next revenue milestone?  In this episode, Mark Drager sits down with Trevor Mauch, founder and CEO of Carrot, a thriving SaaS company, to uncover the common obstacles businesses face as they scale and how to effectively navigate them. With Carrot’s impressive journey from a startup to an eight-figure company, Trevor shares his expertise in delegation, leadership, and building systems that sustain growth across various revenue stages. He further explores the stages of business growth, sharing the specific pain points and solutions at each revenue milestone. We cover: Key challenges at each revenue milestone How to transition from a hands-on performer to a strategic builder Effective delegation techniques for sustainable growth Strategies for evolving your leadership identity How to identify the key growth pain lines at $100K, $300K, $1M, and beyond Benefits of conducting an energy audit to optimize your business activities Strategies for performing an identity upgrade to align with your business growth When to scale your business and when it might be okay to scale back How to balance purpose, profits, and energy with the Entrepreneur Freedom Formula Real-world examples of successful scaling and leadership transformation Are you just starting out or aiming for massive growth? Tune in to gain the knowledge and inspiration to confidently scale your enterprise! Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

    53 分钟
  7. 2024/12/25

    Brand vs. Marketing: What's Really Holding You Back?

    In today’s fast-paced and competitive B2B landscape, understanding the balance between branding and marketing is more critical than ever. In this episode of How to Sell More, Mark Drager talks about why combining these two elements strategically can help your business stand out, attract better leads, and close more deals. Mark explores why many companies focus too much on short-term marketing tactics while neglecting the long-term impact of their brand, and how this mistake can cost you big in the long run.  We cover: Why first impressions matter and how your brand can instantly build trust The hidden costs of relying solely on quick marketing fixes like social ads and SEO How a strong brand acts as the foundation for all successful marketing efforts The importance of defining what makes your company unique in a crowded market A practical framework for aligning brand, marketing, and sales for sustainable growth Why strategic branding creates long-term value while short-term tactics fade quickly Are you tired of losing leads to low-cost competitors, struggling to stand out, or just looking to elevate your B2B sales process? Tune in and  learn how to align your branding and marketing strategies not just to sell more, but to sell smarter. Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

    17 分钟
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关于

Curious how businesses grow their revenue without turning every employee into a hardcore salesperson? Hosted by Mark Drager, CEO of SalesLoop and veteran podcaster, the How to Sell More Podcast helps business owners and marketers tackle one of the biggest challenges companies face: increasing sales. Each episode features proven strategies from founders, CEOs, and industry experts to elevate your branding, marketing, and sales—helping you attract new clients, demonstrate your value, and beat the competition. So you and your team can sell more. Listen, learn, and subscribe today.

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