Business Lunch

Roland Frasier
Business Lunch

How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

  1. قبل ٤ أيام

    The Pros and Cons of Musk's "Demon Mode"

    Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss Elon Musk's unique approach to problem-solving, where he reportedly solves his companies' biggest problems in a matter of weeks. They analyze the pros and cons of Musk's leadership style, including his willingness to make tough decisions and the potential impact on employees. The hosts also explore whether this approach can be replicated by other business leaders. Highlights: "He just came in there and went just ape, you know, and kind of gutted everybody who was essentially middle management." "The fundamental job, the single most important job that any CEO has, is determining what is the company's right next thing." "I do love the idea of saying, like, we are going to solve this problem in weeks, to say that every single thing that is our biggest problem can always be solved in a singular week." "If you're a leader, and if you decide that you're going to take on the role of solving a particular problem in your team, I don't think that's necessarily a bad thing, because, frankly, your people probably are above full capacity already." Timestamps: 00:00 - Elon Musk's Approach to Problem-Solving 01:20 - Musk's Ability to Solve Problems Quickly 03:08 - Identifying the Real Problem 07:03 - Feasibility of Musk's Approach 09:01 -Downsides of Musk's "Demon Mode" 12:38 - The CEO's Role in Determining the Right Next Thing 13:40 - Shortening the Unit of Measurement 15:00 - Empowering Middle Management 20:00 - Communicating the Problem-Solving Approach 26:35 - The Sustainability of Elon Musk's Approach CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a...

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  2. ١٠ رجب

    Rethinking Corporate Budgeting: Lessons from a CEO's Radical Experiment

    Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier discuss a recent article about a CEO who overhauled his company's budgeting process, moving from annual to quarterly cycles and reorganizing teams every 90 days. They explore how this approach could be applied to smaller businesses and share insights from their own "scalable operating system" philosophy. Highlights: "Budgets represent the worst of corporate bureaucracy." "The annual plan is the worst unit of measurement that there is." "Every 90 days, people can flow between teams, money can flow between teams, and you're working on the most important thing for the next 90 days." "The organizational structure is just whatever that structure needs to be to support the goals of the company today." Timestamps: 00:00 - Introduction 05:00 - Comparing the hosts' existing planning process to the quarterly approach 08:05 - Pros and cons of quarterly comprehensive company reorganization  12:41 - How a quarterly team-based approach could work for smaller companies 15:00 - Determining who should decide the team composition and how 20:00 - Outlining the roles of the project lead, core team, and support team 25:00 - Discussing the project lead's authority to reprioritize team members 27:10 - Identifying the different team categories: core, support, and stakeholders 29:31 - Explaining the role of stakeholders in the project review process 31:02 - Final thoughts CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a...

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  3. ٧ رجب

    Riding the Waves of Disruption: Trends to Watch in 2025

    Welcome to a new episode of Business Lunch! In this episode, hosts Roland and Ryan engage in a lively discussion about their predictions for the business landscape, technology trends, and marketing strategies for the year 2025. They cover a wide range of topics, from the expected surge in M&A activity to the rise of micro-influencers and the decline of traditional trade shows. The conversation provides valuable insights and a glimpse into the future, as the hosts share their perspectives on the winners and losers in the ever-evolving business world. Highlights: "I think that the people that don't automate will be big, big losers in the automation category."  "I think the winners are going to be the brands that are willing to do the untrackable, the people willing to do the quote, unquote unscalable." "I think the people that don't keep up are going to have big challenges” "I think the winners are going to be the owners of those businesses who sell at giant multiples to private equity firms that pay too much with other people's money, but then ultimately never have to really be accountable for that."  Timestamps: 00:31 - Welcoming the New Year and Predictions 02:58 - Business Winners and Losers 07:53 - The Rise of Gemini and the Threat to Google Search 12:08 - The Importance of the Internet and Online Presence 17:43 - The Pros and Cons of Subscription Models 23:31 - The Potential Regulation of Social Media 29:24 - The Decline of Apple Products 35:12 - The Importance of First-Party Data and Brand-Building 57:11 - Trends to Watch in 2025 CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a...

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  4. ١٩‏/٠٦‏/١٤٤٦ هـ

    From Conversations to Cash: The Art of Networking

    Welcome to a new episode of Business Lunch! In today’s episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network. Highlights: "There’s so much money floating around; you just have to connect the dots." "Don’t hold opportunities hostage—be a value enhancer." "You don’t need to be an extrovert, just thoughtful and curious." "Ask one question: ‘How’s business?’ It can lead to incredible opportunities." Timestamps: 00:00 - Introduction 01:25 - Conversations to Cash 03:22 - Overcoming Fear of Deals 05:00 - Why holding opportunities hostage backfires 06:35 - The Referral Economy 10:00 - Creating Win-Win Relationships 14:12 - Big Referral Wins 17:35 - Thoughtfulness Pays Off 20:00 - Daily Questions for Success 20:40 - Closing Remarks CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier   https://msha.ke/rolandfrasier/ Connect with me on social:  TikTok: / rolandfrasier    Instagram: / rolandfrasier  Facebook: / rolandfrasierpage  LinkedIn: / rolandfrasier Subscribe to Roland Frasier   / @rolandfrasierepic Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From

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  5. ٠٩‏/٠٦‏/١٤٤٦ هـ

    Beyond Discounts: The Future of Black Friday

    Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes. Highlights: "Deals are a red ocean. Giving something away totally for free is a blue ocean." "If you discount your services, you're training people not to buy until those events." "Flexible payments are becoming essential as consumers are cautious with spending." "The personalization of marketing has reached a level where offers feel tailored to individual consumers." Timestamps: 0:00 Historical Context of Black Friday 3:14 Evolution of Black Friday 6:52 Impact of Discounting on Business Practices 12:31 Personalized Marketing and Flexible Payments 18:33 Trends in Black Friday Offers 19:58 Future Strategies for Black Friday 32:56 Final Thoughts and Recommendations CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  / rolandfrasier   📱 Facebook:a...

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    Overcoming Limiting Beliefs in Business

    Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success. Highlights: "Three years is the sweet spot for meaningful but predictable growth." "Pessimists look smart, but optimists get rich." "Audacious goals push you beyond limiting beliefs." "Optionality wins wars and business." Timestamps: 00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies. 05:39 Challenging limiting beliefs in business growth. 09:40 How internal barriers limit strategic thinking. 14:48 Defining what needs to be true for success. 20:53 Assessing existing offerings and market positioning. 25:45 The importance of targeting your "Goldilocks" client. 29:31 Steps to refine realistic paths to growth. 33:45 Comparing solutions like raising capital or partnerships. 39:06 Streamlining services for focused high-value growth. 46:34 Lessons in thinking bigger and maintaining optionality. CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  / rolandfrasier   📱 Facebook:a...

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    Marketing Missteps: What Went Wrong at TNC?

    Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles. Highlights: "If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying." "The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build." "You cannot let bean counters make business decisions."   "The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for." Timestamps: 00:00 - Introduction 01:54 - Community vs. Content 08:18 - Pre-Pandemic Sales Struggles 10:00 - Financial Implications of the Pandemic 12:35 - Lessons Learned from the Deal 15:30 - Importance of Community Involvement 17:00 - Consequences of Poor Marketing Decisions 20:15 - The Role of Digital Marketers 22:40 - Strategic Partnerships and Growth Opportunities 25:00 - Reflections on Corporate Culture 28:15 - The Future of Events Post-Pandemic 30:40 - Closing Thoughts on Acquisitions 37:22 - Episode Conclusion CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnhib1JxVnJVR1JjLVNYNG80U044aTdYQ0h6d3xBQ3Jtc0tsZ1J5amdwR1BHSEpCWDg2UWc4QllMb1M1R0ZoaWxEcnBVWGZIS0xWTkg5djdTYVRyc1liaW5lRFZteGF6MHRRSFVucVBzemExeG9qYTFoNnlpUW5QaXRoMV96cU1NV1EyOVoxN1I4bjc0X0NRMlB2bw&q=https%3A%2F%2Fwww.instagram.com%2Frolandfrasier%2F&v=UCr1x8ihAdo"...

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  8. ٢٤‏/٠٥‏/١٤٤٦ هـ

    From Passion Project to Corporate Casualty: The TNC Saga

    Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset. Highlights: "Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to." "It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event." "The reality is, most events suck. They're just a pitch fest." "We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands." Timestamps: 00:00 - Elevating the Event Vision 02:31 - Introduction to Traffic and Conversion Summit 05:23 - Evolution and Growth of the Event 07:52 - Increasing Production Value and Sponsorship Revenue 11:59 - Sale of the Event to Clarion Events 31:51 - Post-Sale Challenges and Pandemic Impact 35:10 - Reasons for the Event's Decline CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnhib1JxVnJVR1JjLVNYNG80U044aTdYQ0h6d3xBQ3Jtc0tsZ1J5amdwR1BHSEpCWDg2UWc4QllMb1M1R0ZoaWxEcnBVWGZIS0xWTkg5djdTYVRyc1liaW5lRFZteGF6MHRRSFVucVBzemExeG9qYTFoNnlpUW5QaXRoMV96cU1NV1EyOVoxN1I4bjc0X0NRMlB2bw&q=https%3A%2F%2Fwww.instagram.com%2Frolandfrasier%2F&v=UCr1x8ihAdo" rel="noopener...

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How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

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