34 episodes

The Art of LiveOps podcast provides an in-depth perspective on modern game development and shares stories behind some of the most successful LiveOps strategies. Join our hosts, James Gwertzman and Crystin Cox, as they interview a variety of game development professionals in the industry. Presented by Azure PlayFab, if you are interested in learning more about LiveOps visit PlayFab.com. Download the latest episode transcript at aka.ms/LiveOpsPodcast.

The Art of LiveOps James Gwertzman and Crystin Cox

    • Technology
    • 5.0 • 10 Ratings

The Art of LiveOps podcast provides an in-depth perspective on modern game development and shares stories behind some of the most successful LiveOps strategies. Join our hosts, James Gwertzman and Crystin Cox, as they interview a variety of game development professionals in the industry. Presented by Azure PlayFab, if you are interested in learning more about LiveOps visit PlayFab.com. Download the latest episode transcript at aka.ms/LiveOpsPodcast.

    There’s No Business Like Game Business w/ Patrick McGrath: The Art of LiveOps S2E15

    There’s No Business Like Game Business w/ Patrick McGrath: The Art of LiveOps S2E15

    Who really runs the show these days at games studios? Today’s guest, Patrick McGrath, makes a solid case for the Product Leads and PMs who are thinking long-term and making sure the studio is making the right decisions for all the games, and all the players, for many years to come. He also points out some exciting ways that other businesses are starting to make use of gamification and free-to-play monetization strategies to create the kinds of excellent customer experiences that keep them coming back for more.
    Support the show (http://microsoftgamestack.com)

    • 50 min
    Cash In On Cultural Currency w/ Saumya Iyer: The Art of LiveOps S2E14

    Cash In On Cultural Currency w/ Saumya Iyer: The Art of LiveOps S2E14

    Ever wondered why certain games thrive in one cultural context and bomb in another? Saumya Iyer, a LiveOps expert helping mobile games thrive in India, is here to explain the incredible impact of a shared cultural context and sense of community on a game’s success in any given market. This is a must-listen if you’re expanding internationally, or wondering why your game just isn’t catching on as you’d hoped in a new segment. 
    Support the show (http://microsoftgamestack.com)

    • 49 min
    Roll With It: Longevity Secrets of BINGO w/ Wouter Schrijvershof: The Art of LiveOps S2E13

    Roll With It: Longevity Secrets of BINGO w/ Wouter Schrijvershof: The Art of LiveOps S2E13

    GamePoint’s BINGO has been going strong for fifteen years and counting. How do they do it? Wouter Schrijvershof, a veteran Community Manager and now LiveOps Manager at GamePoint, is here to share some of the secrets of their longevity. Spoiler alert: it’s all about transparency, responsiveness, establishing genuine connections, and keeping it fresh with live events!  
    Support the show (http://microsoftgamestack.com)

    • 48 min
    Marketing Is Not a Dirty Word w/ Nick Clifford: The Art of LiveOps S2E12

    Marketing Is Not a Dirty Word w/ Nick Clifford: The Art of LiveOps S2E12

    What do you think of when you hear the word marketing? If it isn’t excellent storytelling and bringing communities together through trust and transparency, you may want to give today’s episode a listen. Nick Clifford (@SuidmoX), Marketing Director for Phoenix Labs, will transform your thinking around what good games marketing is, what it isn’t, and how to make it work for your studio.
    Support the show (http://microsoftgamestack.com)

    • 49 min
    Create Win-Win Scenarios w/ Bryan Mashinter: The Art of LiveOps S2E11

    Create Win-Win Scenarios w/ Bryan Mashinter: The Art of LiveOps S2E11

    Bryan Mashinter, a true LiveOps expert, packs so much actionable wisdom into this episode it’s practically bursting at the seams. Listen to learn why you should be focused on creating win-win scenarios, why you need more content than you think you do, how many events in a row is too many, and so much more! 
    Support the show (http://microsoftgamestack.com)

    • 49 min
    Empowering Collaborative Creators w/ Jay Jodway: The Art of LiveOps S2E10

    Empowering Collaborative Creators w/ Jay Jodway: The Art of LiveOps S2E10

    When you think about the top game platforms in the world, though Roblox may not immediately spring to mind, it should. With over 15 million games and 150 million players, Roblox is the #1 gaming site for kids and teens, and is growing in popularity across all demographics. Listen as Jay Jodway, Head of Top Developer, outlines how, and why, Roblox empowers their community of creators with LiveOps tools from day one.
    Support the show (http://microsoftgamestack.com)

    • 44 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Projectsparks ,

Great podcast, listen to every episode. But...

One of the recent guests said, “Stop thinking about yourself. I wouldn’t spend too much time thinking about yourself.” 09/22 episode.

This is not correct. Here’s what Shigeru Miyamoto says:

“That’s the point,” he said, “not to make something sell, something very popular, but to love something, and make something that we creators can love. It’s the very core feeling we should have in making games.”

Miyamoto is right. You love his games because he loves his games. And as good and experienced as your guest was... um, I’m going to listen to Miyamoto instead. I think we all should.

That said, great program, thanks for continuing to produce this!

CrystalHuddly ,

Educational & Entertaining

Crystin & James offer insightful conversations and unexpected perspectives that keep even listeners from outside the industry engaged.

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