Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.)
Hosted on Acast. See acast.com/privacy for more information.
Hosts & Guests
Information
- Show
- Channel
- FrequencyUpdated Daily
- PublishedJanuary 16, 2025 at 5:10 PM UTC
- Length15 min
- RatingClean