The Art of Revealing Customer Needs

In our inaugural episode of the season, Karl and Danielle talk to Jennifer Scalf about how to cut through noise to get to the signal. You often get feedback from customers on what they’d like to see done differently in a product, but this raises questions such as do they want it or need it and is this feedback indicative of one person or many different people. With Jennifer’s help, we explore how to start answering these questions. 

Jennifer Scalf is a senior manager of technical account managers working with telecommunications customers at Red Hat. She has the unique skill of being able to listen to what a customer says they want and to then ask the right questions and lead the right conversation to understand if that’s what they truly need.