63 episodes
The Art of Sway Danielle Wiley, Sway Group CEO
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- Business
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4.6 • 10 Ratings
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This is The Art of Sway, a podcast that goes beyond the surface to explore the power of influence through a wide range of topics from leadership to culture to personal growth. Join host Danielle Wiley as she sparks candid conversations with industry insiders and influential tastemakers to uncover how influence impacts our work, our lifestyles, and the choices we make.
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A Busy Week! Exciting Updates from Instagram, TikTok's Surprise Announcement, and a Very Smart New Ad Format from YouTube
This week, Danielle and Lia dive into the latest updates on Instagram, including changes to the ranking of Reels recommendations and the introduction of new stickers in Stories. They also discuss TikTok's agreement with UMG and the introduction of pause ads on YouTube.
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How Brands and Agencies Should Prepare for a Possible TikTok Departure, Meta News, and How Chick-Fil-A Missed the Boat
This week, Danielle and Lia cover everything that both brands and agencies embarking on TikTok need to know in light of it potentially going away. They also chat through some of the latest Meta news, have a mini-debate about the Chick-Fil-A creator controversy and, of course, share the latest things they were influenced to buy. (Hint: this week’s picks are both delicious AND adventurous.)
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Dispatches from Coachella, Celeb Programs Ignoring FTC Disclosure, AirChat is Coming on Strong, and Best Practices for Brands Engaging with their Community
This week, Danielle and Lia dive into the news coming out of Coachella, debate whether FTC disclosures are needed for certain celebrity campaigns, touch base on the buzz around AirChat, and talk through best practices for brands working to build their communities online.
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Fun updates from Instagram, Shopping on YouTube, A New App from TikTok, and Lia's recap of Social Media Week
This week, Danielle and Lia talk through platform updates from Instagram. Messenger and Notes are both getting some upgrades. They also chat about YouTube's new focus on shopping and TikTok Notes - a brand new, photo-based app from TikTok that is coming soon. You will also hear all about Lia's whirlwind trip to New York for Social Media Week.
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Updates from the Creator Economy Summit including lots of chatter about TikTok Shop and the Power of Community
This week, Danielle and Lia catch up following Lia's week away. She fills us in on what went down during her trip to the White House (yes! that White House!) and then does a deep dive into everything she learned at this week's Creator Economy Summit hosted by The Information. We talk about the TikTok ban, what's new with TikTok Shop, AI developments, and the power of community.
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LinkedIn is Testing a Dedicated Video Feed, The Relationship between Size and Engagement, YouTube Shorts Check-In, and IG Carousels
This week, Danielle and guest host Nilam Patel dive into LinkedIn’s newest format test and the discrepancy between size and engagement rates on Instagram and TikTok. They also chat about YouTube Shorts and Instagram’s continued focus on Carousels. And this week’s “what were you influenced” segment is one of the best ever - you will never believe what Nilam was influenced to buy!
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