This is The Art of Sway, a podcast that brings you inside the world of marketing as seen through the lens of influence. Each week, host Danielle Wiley sparks candid conversations with industry insiders and influential tastemakers, in order to uncover all the ways influence impacts our work, our lifestyles and the choices we make.
Episode 5 with Caleb Gardner
Sparking positive change from within, the ONE key strategy for brands trying to manage a wild market, and the danger of brands staying silent on important issues.
Episode 4 with Rebecca Woolf
Ditching taboos and shame with award-winning parenting/life blogger turned authenticity media maven Rebecca Woolf. How can we push boundaries in the pursuit of truth and connection?
Episode 3 with Jared Watson
Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistant Professor of Marketing.
Episode 2 with Lynn Casey
Does Katniss from The Hunger Games REALLY tell us everything we need to know about Gen Z? Join us as we chat with trend expert, brand builder, and empathetic futurist Lynn Casey.
Episode 1 with Mary Nice
Our inaugural episode with creator/consultant Mary Nice dives into everything from TikTok’s unique vibe to oh-so-tricky ways gender conditioning can influence women in the workplace.