The Artist's Guide to Business Kay Potter

Episode Title: Adding Value to Your Art Shipments: Why and How to Do It Have you ever asked yourself, what else should I include with my art when I ship it to a client? Have you wondered if this is something you need to do? In this episode, learn why including something extra in your deliveries is good business and discover three simple ways to enhance your customer's unboxing experience.
Key Points:
Customer Perspective: Understand the extra effort your customers put in to support your small business and the importance of acknowledging it. Business Benefits: Adding value to shipments helps with brand recall, differentiates your business in a crowded market, and increases word-of-mouth referrals. Actionable Tips: Include handwritten thank you notes using prewritten templates. Add cost-effective stickers to make packaging fun and memorable. Use custom stamps to personalize and enhance your brand image. By the end of this episode, you’ll be equipped with practical ways to delight your customers and boost your business growth. Tune in to learn more!

On this episode of The Artist's Guide to Business, host Kaye introduces the Empowered Emails program, a tailored email marketing strategy for artists. Guest artists Jess, Carol, Kristen, and Alex share their positive experiences with the program, highlighting structured sessions and valuable insights. The episode emphasizes themes of courage, self-expression, community support, and self-compassion, while underscoring the importance of taking the first step, infusing art with passion, and making a positive impact.
 
[00:00:07] Artist's guide to business podcast summary: Navigate business world as an artist.
 [00:02:40] Empowered emails for artists, building foundations.
 [00:04:01] Creating spaces for artists to share.
 [00:05:48] Structured course with helpful resources and community.
[00:07:54] Values, content, lead magnet all align.
[00:09:41] Committed to change, grateful for support.
 [00:11:21] Embrace your uniqueness, avoid comparison.
[00:13:28] Art journey, self-kindness, unique creativity abundance.
 [00:15:23] Unique impact drives creativity and community.
[00:17:05] Powerful message: share your unique art.
 
Do you want to learn more about Empowered Emails Program? Go to: www.theartistsguidetobusiness.com/empoweredemails

On this episode of 'The Artist's Guide to Business' hosted by Kay Potter, you'll discover the power of email automation for artists.
 Learn how to streamline your sales processes, engage with clients, and promote your art efficiently. From setting up welcome email sequences to using storytelling in emails, you'll gain valuable strategies to enhance customer engagement.
Find out how automated email sequences can help you sell high-priced commissions and effectively promote art shows. Don't miss this episode packed with tips to support your artistic journey and reach your core collectors.
 
[00:00:01] Artist's guide to business, empowering creatives. [00:03:19] Utilize email automations for business success. [00:05:58] Email automation: prewritten emails sent automatically. [00:08:39] Welcome sequence: 3 emails in 5 days. [00:12:55] Automate email sequences for customer engagement. [00:16:40] Automate follow-up emails for client reviews. [00:19:45] Automated email sequences boost sales significantly. [00:22:31] Automate emails for a year. Potential for artists and seasonal promotions. [00:24:44] Automations help artists during busy times. [00:27:22] Set up neutral automation sequences.

Attention artists and entrepreneurs!
Are you tired of struggling to stabilize your income?
 Join host Kay on this episode of The Artist's Guide to Business as she shares valuable insights and strategies to boost your sales and generate consistent income streams. Learn how to plan targeted promotions, utilize email campaigns, and engage with past clients to maximize your revenue. Discover the secrets of teasing upcoming work and setting specific release dates to create buzz and increase sales.
Plus, find out how email segmentation, pre-launch promotions, and offering exclusive content to subscribers can help you achieve financial stability. Don't miss out on this episode and take your artistic or entrepreneurial career to the next level!
 
What you will learn:
Opportunities for income stabilization through sharing behind-the-scenes work The reality of passive income and the importance of high impact income  How to set up promotions to motivate your core collectors and grow your revenue  
 
[00:00:00] Stabilize income with seasonal promotions. [00:02:44] Seasonal promotions for pet portrait commissions. [00:05:29] Create promotional sequences for consistent sales. [00:08:38] Pre-launch strategy: build hype, tease, sell. [00:11:28] Annual email launch, promote, sell out. [00:14:25] Plain air lessons bring in money. No time for commissions in summer. Email list helps stabilize income. Reengage past customers for easier sales. Email segmentation for targeted promotions. [00:17:40] Slow months require stable income sources. [00:20:04] Sell murals, prints, classes, newsletters. Stabilize income. [00:21:59] Artist earns income through subscription model. [00:24:29] Email is key for outreach success.

Welcome to today's episode where I delve deep into the evolving dynamics of social media for artists and the undeniable power of nurturing an email list. Waking up to a snowy April morning, I felt inspired to record from the sunlit comfort of my sunroom, sharing personal reflections and seasoned insights from a decade of thriving as an independent artist.
In today's discussion, I explore the significant changes in social media platforms like Facebook and Instagram since my career began, highlighting how their shifting algorithms have impacted visibility and engagement for artists. I contrast this with the enduring value and control offered by building and maintaining an email list—a tool that allows artists direct and uninterrupted access to their audience, bypassing the whims of social media algorithms.
Episode Highlights:
[2:15] - Reflecting on unexpected snow in April and the serene morning views from my sunroom. [4:00] - Ten years as an artist: Highs, lows, and the financial realities of creative independence. [10:20] - A nostalgic look back at social media's golden era and its evolution into a pay-to-play platform. [15:35] - Discussing the personal shift towards prioritizing email over social media for a more sustainable connection with my audience. [21:45] - The stark reality of content creation for social media vs. the ownership and personalization possible through email marketing. [28:30] - Anecdotes from my career about the long-term benefits of an engaged email list and why it's an indispensable business asset. [35:00] - The psychological toll of social media and the healthier alternatives for digital engagement. [40:55] - Tips on integrating social media use with email marketing strategies to optimize audience engagement without compromising mental well-being. Links & Resources:
[Link to recommended resources for building effective email marketing strategies] [Join our email list for exclusive updates and insights] Whether you're an artist struggling with social media or looking for more authentic ways to connect with your audience, today's episode offers valuable perspectives on balancing digital presence and mental health. Remember to rate, follow, and share if you found our discussion enlightening. Your support helps us reach more artists like you. Let’s keep creating and connecting, one email at a time! 💌

Have you ever thought about how writing emails could actually boost your creativity? In this episode, we will explore how emails can serve as a platform for artistic expression, inspire deeper connections with your audience, and create healthy accountability in your creative practice.
 
What you'll learn:
Creativity in communication: Discover how writing emails can be an extension of your art, allowing you to lean into your creativity and artistic persona.  Engaging with your audience: Learn how sharing more fully of yourself and your art can inspire your work and provide valuable feedback and validation. Creating healthy accountability: Explore how writing regular emails to your fans can help you focus on what inspires you, leading to increased creativity and inspiration. Call to action: Take some time this week to write a thoughtful email to your audience, sharing a glimpse into your creative process or the inspiration behind your latest work. Use this as an opportunity to connect deeply with your community and nurture your creative spirit. Remember, every email you write is a chance to strengthen your artistic voice and foster meaningful relationships. Keep writing, keep creating, and keep inspiring others through your art.