The Association Podcast Jake Toohey, Ben Muscolino

Jake Toohey and Joe Post from Adage and Ben Muscolino of Breezio take a look at what associations are doing during the pandemic to respond to the multitude of challenges facing the industry and discuss ways to thrive in the current environment.

Ben, Jake, and Joe are joined by Jake Fabbri, CMO of Fonteva, to talk about their recent acquisition.  We get into what it takes to run a successful software company and how organizational culture is a key component.  


www.theassociationpodcast.com
www.adagetech.com
www.breezio.com
www.amsgeek.com 

Gretchen Steenstra joins us to talk about the things that have been exposed in the association market over the past year, particularly with virtual events and some ideas on how to improve virtual events from a user experience perspective
 Then we get into what needs to be done to fix the vendor and sponsor experience at virtual events.
www.theassociationpodcast.com
www.adagetech.com
www.breezio.com
www.delcor.com

Michael Hoffman, Founder and CEO of Gather Voices.  We had a great conversation about creating connections with authenticity and get his insight into where marketing needs to be in the current environment.  Finally, we hear about what it's like to run and grow a software startup.
 www.theassociationpodcast.com
www.adagetech.com
www.breezio.com
www.gathervoices.co

Jeff Cooper joins us to share his experience in business and with mergers and acquisitions in the association market.  We also chat about managing not only competing products after a merger but unifying company cultures, too.

Patrick Dorsey, Executive Vice President of Marketing at Impexium joins us to talk about Billhighway's recent acquisition of Impexium and also about Patrick's take on how to differentiate by focusing on making customer's and member's lives easier.