14 episodes

You're listening to the Automation Solution Podcast where we provide innovative, value added, smart technology solutions that automate and optimize manufacturing processes for customers seeking excellence. Regardless of your role we will share valuable solutions for you to apply within your area of responsibility.

About Us
RōBEX was formed in 2015 as a clean sheet organization with seasoned automation industry leaders, robotic integration specialists, experienced technicians and engineering professionals with outstanding mechanical, electrical and civil/structural skills.

The Automation Solution Podcas‪t‬ Craig Francisco

    • Business
    • 5.0 • 5 Ratings

You're listening to the Automation Solution Podcast where we provide innovative, value added, smart technology solutions that automate and optimize manufacturing processes for customers seeking excellence. Regardless of your role we will share valuable solutions for you to apply within your area of responsibility.

About Us
RōBEX was formed in 2015 as a clean sheet organization with seasoned automation industry leaders, robotic integration specialists, experienced technicians and engineering professionals with outstanding mechanical, electrical and civil/structural skills.

    Automation Trends in 2021

    Automation Trends in 2021

    Craig Francisco discusses three automation trends he believes will see major growth during 2021.  


    AMR
    Collaborative Robotics
    FLEXX (MaaS)

    About Craig:

    I help manufacturing and distribution leaders improve safety, increase productivity, and improve overall quality.  This is my passion!



    I’ve spent the last 20 years navigating businesses through the tech bubble, financial crisis, 9/11, the great recession, and now the pandemic, I’ve learned what it takes to implement a waste identification process that uncovers automation opportunities no matter the economic circumstances. 



    I have a passion for mentoring future leaders, leading teams, and helping companies increase manufacturing and distribution velocity through waste identification and automation. 



    𝐖𝐇𝐀𝐓 𝐈 𝐎𝐅𝐅𝐄𝐑



    𝘼𝙐𝙏𝙊𝙈𝘼𝙏𝙄𝙊𝙉 𝙁𝙊𝙍 𝙈𝘼𝙉𝙐𝙁𝘼𝘾𝙏𝙐𝙍𝙄𝙉𝙂 𝘾𝙊𝙈𝙋𝘼𝙉𝙄𝙀𝙎

    I lead an amazing team of highly motivated individuals who specialize in robotic automation.

    Check out our website to see our capabilities!

    🦾  https://robex.us/



    Listen to our podcast to hear experts within the industry! 

    🎙️   https://anchor.fm/robex



    🕒  Schedule a 30 minute discovery (ZOOM review) 💻

      https://calendly.com/craigfrancisco/robex



    𝐓𝐄𝐒𝐓𝐈𝐌𝐎𝐍𝐈𝐀𝐋𝐒

    📣  “Craig is the consummate professional and inspirational leader.  He consistently displays strategic vision and provides unwavering commitment to strategic alliances.” – Sid Adler

    📣  “Craig has the reputation for getting things done with above average results.” – Rob Callahan  

    📣  “Craig uses a smart analytical approach to breakdown habits and business planning initiatives.  My entire team achieved new personal sales records after working with him.” – Matt Golladay



    𝐆𝐄𝐓 𝐈𝐍 𝐓𝐎𝐔𝐂𝐇 𝐓𝐎𝐃𝐀𝐘

    📩 craig@robex.us (Automate your manufacturing)

    💬 Send me a private message on LinkedIn 

    📞 Text me (419-345-9113)



    Close The Gap. 



    𝐂𝐫𝐚𝐢𝐠

    • 10 min
    How to Get Started With Automation - Wes Garrett, FANUC

    How to Get Started With Automation - Wes Garrett, FANUC

    In this episode, Craig Francisco talks with Wes Garrett about uncovering new opportunities to automate production processes in the packaging and warehouse world.  If you're new to automation or looking to continue the journey, this episode is for you!  

    Wes Garrett is an Account Manager in the Authorized System Integrator (ASI) Group responsible for the integrator’s in FANUC’s network whose focus are Packaging and Warehousing applications. Wes has 17 years of experience in the robotics industry and has been with FANUC for 15 years. His career includes turnkey systems engineering, product management, and network sales. As a product manager Wes championed the FANUC’s palletizer robots and software along with supporting highspeed picking and packing champions. Wes has a BS in Mechanical Engineering from Michigan Tech University.

    • 26 min
    Machine as a Service Model to Revolutionize Manufacturing

    Machine as a Service Model to Revolutionize Manufacturing

    Are you a leader in manufacturing looking to learn more about the Machine as a Service Model?

    Craig Francisco and special guest Michael Senske discuss all things MaaS.    

    About Michael Senske: 

    Michael A. Senske, President & CEO

    Mr. Senske joined Pearson Packaging Systems 1997.  During his tenure at Pearson Packaging Systems, he has held a wide variety of positions including Product Manager, Director of Business Development, and Vice President Sales & Marketing.  

    Mr. Senske assumed the role of President & CEO in 2005.  Prior to working at Pearson Packaging Systems, he worked in the Product Support Services division of the Consumer Division Unit at Microsoft Corporation.  Mr. Senske graduated with a Bachelor of Arts degree in Psychology from the University of Washington, and he is a graduate of Harvard Business School’s Owner/President Management Program. 

    Mr. Senske serves on the board of directors for Colmac Holding Company as well as on the boards of the Association of Washington Business (past chair) and The Washington Round table.

    • 44 min
    Leverage LinkedIn Video to Drive Brand Awareness

    Leverage LinkedIn Video to Drive Brand Awareness

    If you're interested in growing your brand on LinkedIn you have to listen to this episode!  Craig Francisco interviews Shay Rowbottom on using video to leverage brand awareness on the LinkedIn platform.



    Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business.


    “I believe there’s still few people in the world who truly understand social media video marketing and the logic behind it.” -Shay Rowbottom.


    Through her unique background working in video licensing, Shay cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing, and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest performing blogs on Facebook.


    Throughout the three years Shay worked on Facebook, she had amassed billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform, and at her peak she was averaging over 1 Billion views per month on Facebook for her clients.


    This led to doing marketing for product companies as well, and utilizing the blog owner’s followings to post more direct ads on consumer products. Her team would then take the data accumulated from organic video content, and run re-targeting campaigns through Facebook ads manager, reaching the right buyers and increasing sales for the product companies.


    In May of 2018, Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.


    What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms, and within 6 months of creating videos consistently for her page, had grown to over 25,000+ followers and generated over 2 Million video views on LinkedIn.


    It was around that time she decided to call it quits at her first agency. She sold her shares and pivoted completely, to found a new video marketing agency, specializing in helping business owners attract their target market and close more deals through the use of organic video content, specifically on the LinkedIn platform.


    You can follow Shay’s company page on LinkedIn for free video marketing tips weekly: Shay Rowbottom Marketing

    • 36 min
    Grow your Business with LinkedIn Pages - Michaela Alexis

    Grow your Business with LinkedIn Pages - Michaela Alexis

    Your business could be leaving thousands or maybe millions on the table by not using LinkedIn.

    LinkedIn is the biggest business opportunity available today, with over 700 million active users and 2 new members joining every second!

    In this episode, Michaela Alexis gives you real life examples on how to dominate the conversation about your industry…. Listen now!

    About Michaela:

    Hailing from Ottawa, Michaela Alexis is currently one of North America’s most in-demand speakers on topics related to personal branding and LinkedIn. Her journey started in 2016 when an article she wrote about landing her dream job went viral on LinkedIn.

    Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, BuzzFeed, Success.com, and INC.

    Michaela has garnered over 160,000 followers on her personal brand.

    • 48 min
    Pandemic Prompts New Urgency for Robotic Automation

    Pandemic Prompts New Urgency for Robotic Automation

    In this episode we are truly blessed to have a living legend as our special guest.  Jim Cooper has joined us to talk about robotic automation in the face of our current pandemic.  If you are new to automation or an experienced veteran, this episode is for you!  

    James Cooper is Executive Director Global Accounts for FANUC America Corporation responsible for developing global relationships with consumer packaged goods, and general industry customers.

    Mr. Cooper originally joined FANUC Robotics in 1985 and has spent a total of 26 years in the robotics industry, and has over 38 years’ experience in the automation, robotics & packaging industry, serving the U.S., Canadian and Puerto Rico markets.

    Mr. Cooper graduated from Lawrence University and holds a Bachelor of Science degree in business administration, with a major in marketing.

    • 44 min

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