“The Avianca’s business model transformation”

Every eCommerce business knows what the fight is about: being agile! The airline industry, while early technology adopter, hasn’t been traditionally very agile. But this (along with many other things) is changing in Avianca. In today’s episode, Robert Mulet, Avianca’s Digital Director explains what this iconic airline is doing to improve results and pave a bright future.

► Host Digital Airline: Enric Puig, CEO at Newshore by Flyr: https://www.linkedin.com/in/enric-puig/

► Invited: Robert Mulet, Director of eCommerce & Ancillary Revenue at Avianca: https://www.linkedin.com/in/robertmulet/ 

► Sponsorship: https://www.newshore.es/

► You can watch the episode on YouTube! 👉🏼 ttps://youtu.be/MYPHanu4U5w

03:14 - Who´s Robert Mulet?

04:10 - Turning Avianca upside down

04:37 - The need w2fly is to fulfil

05:18 - What´s the difference between a legacy and a low-cost airline?

08:12 - Testing and learning

12:10 - Building an ecosystem for evolution

17:02 - The pillars of Avianca's digital strategy

19:56 - Opportunities and challenges of integrating into Abra

24:36 - How big is the digital gap in airlines compared to other industries?

26:54- How do we adapt technology to deliver better results?

28:58 - What keeps you awake these days?

* At the beginning of the episode I incorrectly introduce Robert Mulet as Chief Digital Office, while his correct position is Director of eCommerce and Ancilliary Revenue.