The B2B Mob with Jake and Howard

Jake and Howard
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Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, to trend to hype. And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry... Oh... and roller coasters. Lots of em.

  1. AUG 4

    Episode 15 – The Last Outbounder: Master Secret Elements of B2B Sales at Scale with Liron Bercovich

    Can one agency truly master the elements of B2B sales across 60 different startups?In this episode, Jake and Howard sit down with Liron Bercovich, the founder, GTM strategist, and full-blown outbound Avatar. From crafting pitch-perfect messaging to embedding like an in-house team, Liron breaks down how his agency became the trusted sales engine for some of Israel’s fastest-growing tech companies.We explore:Why credibility is the #1 sales assetHow deep research can unlock scalable outboundThe secret to sounding in-house, even as an outsiderBalancing personalization with efficiency at scaleWhether you're agency-skeptical or trying to scale your outbound motion, this one’s for you.

    37 min

  2. JUL 24

    Episode 14 – Inception: Modern PR That Influence AI and Search with Omri Hurwitz

    What if PR wasn’t just about media coverage but about influencing AI itself?In this episode, Jake and Howard dive into the layered world of modern PR and media with Omri Hurwitz, founder of one of the largest media firms in Europe and Asia. He breaks down how strategic content placement can shape what GPTs and LLMs surface, why SEO alone won’t cut it, and how media amplification is evolving in the AI era.We talk click farms, credibility, the real KPIs of journalists and how to plant an idea in the algorithm.

    35 min

  3. JUL 17

    Episode 13 - Messaging in a Bottle: Why Knowing Your Customer Beats Guesswork with Chris Silvestri

    Jake and Howard are joined by Chris Silvestri, founder of Conversion Alchemy, to explore how deep customer understanding drives real messaging and product-market fit, even in an age of AI and synthetic personas.Chris also shares his latest research report: The State of Synthetic Research in 2025.Download it here: https://christophersilvestri.com/research-reports/state-of-synthetic-research-in-2025/

    31 min

  4. JUL 3

    Episode 12 - The PMM Awakens: From Sales Assets to GTM Strategy with Shoshana Kordova

    For years, Product Marketing sat quietly in the background, building decks, writing one-pagers, cleaning up messaging. But that era is over.In this episode, Shoshana Kordova (journalist turned PMM leader) joins The B2B Mob Jake & Howard to break down what product marketers actually do and why they’ve become essential to modern GTM teams.We cover:– Why most teams don’t have a messaging problem — they have an insight problem– The difference between inbound and outbound product marketing– Why PMMs must own their own customer conversations (not just listen to Gong)– How great interviews shape everything from roadmap to pricing– Why case studies flop when you skip the follow-up questionsPlus: Shoshana shares her 6-step Customer Interview Guide — a tactical playbook for turning convos into real GTM.: https://drive.google.com/file/d/1C4thqqn73bA5522BXKavk-MmC9V1a30K/view

    40 min

  5. JUN 12

    Episode 11 - The Truman Brand: Everyone’s Watching with Nadia Hitman

    This week on The B2B Mob with Jake and Howard, we took a detour into the wild world of B2C with a true legend, Nadia Hitman, serial brand-builder.She’s crafted campaigns that went viral before it was a strategy.She’s battled for shelf space and customer love in crowded markets.And most importantly, she shared what B2B marketers can steal from the B2C playbook (and what they should absolutely leave behind).

    32 min

  6. JUN 3

    Episode 10 - The Dark (Funnel) Knight Rises with Yoel Israel.

    This week, Jake and Howard venture into the shadows of digital marketing with none other than Yoel Israel of Wadi Digital. He's an ad strategist, tech founder, and veteran of the paid media battlefield.If you’ve ever wondered what’s really going on behind the pixels, this episode pulls back the curtain.Check out Yoel's real passion at: https://israeltech.com/

    52 min

  7. MAY 29

    Episode 9 - Back to the GTM Future. Jake and Howard look back at what we've learned so far.

    No guest this week—just Jake and Howard taking a breath and looking back.We’ve had 8 episodes, 8 wild convos, and a ton of DMs from people who said, “Finally, someone said it.” So in this one, we hit pause to:Reflect on what surprised us most from the past episodesRevisit our favorite GTM takes (and the ones that aged terribly)Share behind-the-scenes moments, feedback, and what’s nextTalk honestly about what we’re still figuring outWhether you’ve been with us since Episode 1 or just jumped in—this one’s a reset, a reflection, and a preview of what’s coming.

    14 min

  8. MAY 29

    Episode 8 - Something is brewing in outbound sales development: Omri Kenan dishes on SDRs & AI

    Jake and Howard are joined by outbound legend Omri Kenan a global SDR leader, talent developer, and all-around GTM operator. We dive into the real state of outbound in 2025:Are AI-generated sequences killing your reply rates?Is cold calling actually making a comeback?How do you identify high-potential SDRs with zero SaaS experience?What does the future of SDR teams look like (hint: smaller, smarter, more strategic)?Omri shares lessons from building sales teams across the US, Europe, and APAC .Listen in

    29 min
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About

Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, to trend to hype. And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry... Oh... and roller coasters. Lots of em.

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