The Balanced Scorecard by Robert S. Kaplan and David P. Norton

"The Balanced Scorecard" by Robert S. Kaplan and David P. Norton is an indispensable business classic that has revolutionized the way organizations measure performance and strategize for success. Brimming with practical insights and real-world case studies, the book introduces the ground-breaking concept of the Balanced Scorecard, a management tool that integrates financial and non-financial performance indicators to provide a more holistic view of an organization's health. Kaplan and Norton guide readers on how to effectively deploy the Balanced Scorecard to align business activities with vision and strategy, improve internal and external communications, and monitor organizational performance against strategic goals. With its transformative approach to performance measurement and strategic management, this seminal work equips leaders with the tools and insights needed to steer their organizations towards enduring success.