Behind the Numbers: an EMARKETER Podcast

eMarketer
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Behind the Numbers: an EMARKETER Podcast

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

  1. 7시간 전

    The Weekly Listen: Is Netflix Redefining Live (Mainly Sports) Entertainment, Will TikTok Dodge a US Ban, and More | Nov 22, 2024

    On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-netflix-redefining-live-mainly-sports-entertainment-will-tiktok-dodge-ban-more   © 2024 EMARKETER

    38분

  2. 1일 전

    The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024

    On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-meta-cmo-on-why-he-hates-term-performance-marketing-how-ai-turned-business-around   © 2024 EMARKETER

    29분

  3. 2일 전

    Reimagining Retail: The Shopping Habits of High-Income Consumers and How Best to Market to Them | Nov 20, 2024

    On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-shopping-habits-of-high-income-consumers-how-best-market-them   © 2024 EMARKETER

    20분

  4. 3일 전

    The Daily: How Spotify Has Been Able to Flirt With Profitability and How it Plans to Take on YouTube | Nov 19, 2024

    On today’s podcast episode, we discuss what happened to Spotify’s subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-spotify-has-been-able-flirt-with-profitability-how-plans-take-on-youtube   © 2024 EMARKETER

    20분

  5. 4일 전

    The Daily: Amazon Morphs Into More Than Just an Online Retail Giant | Nov 18, 2024

    On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-amazon-morphs-more-than-just-online-retail-giant   © 2024 EMARKETER

    20분

  6. 11월 15일

    The Weekly Listen: Are We Saying Goodbye to The Web, How Hotels Can Capture The Hearts of Travelers, and More | nov 15, 2024

    On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-saying-goodbye-web-how-hotels-capture-hearts-of-travelers-more   © 2024 EMARKETER

    40분

  7. 11월 14일

    The Daily: Is Google’s Grip on The Search Universe Starting to Loosen? | Nov 14, 2024

    On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-google-grip-on-search-universe-starting-loosen   © 2024 EMARKETER

    20분

  8. 11월 13일

    Reimagining Retail: How Nike is Trying to Turn Things Around to Stay Relevant With Rivals and New Entrants | Nov 13, 2024

    On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-how-nike-trying-turn-things-around-stay-relevant-with-rivals-new-entrants   © 2024 EMARKETER

    16분
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EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

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    eMarketer
  • 방송 연도
    2016년 - 2024년
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    109
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    Behind the Numbers: an EMARKETER Podcast

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