The 5 Most Important Parts of a Case Study

The Basic B: SEO, Storytelling, & Social Proof

📲 Text me! (Seriously—just click this)

It doesn’t matter if you’re writing your own case study or if you’re hiring a copywriter—every single case study desperately needs these 5 parts. Without these elements, a case study won’t be able to do a job for you. Whether that’s confusing or not engaging your reader, not showing up in a Google Search, or not popping off the page—those are all missed opportunities! And I, as a case study copywriter, don’t want you to miss any of them.

With this episode you’ll be able to:

  • Discover how to optimize case studies with SEO.
  • Uncover how to avoid having a boring, lifeless case study.
  • Discover if you can just have a case study as a PDF vs web page.


Links & Mentioned Resources:
Case Study Training Program
Case Study Interview Questions
DFY Case Study Copywriting

Related Episodes:
SEO title + meta descriptions
How I Created My P.E.T. Framework
Brand Voice w/ Justin Blackman

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!


Get SEO to work for you—with done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!

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Find B on: Instagram, YouTube, Threads, LinkedIn

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(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

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