The Benchmark – Episode 4: The Message

The editorial team look at bank messaging in the latest episode of Euromoney’s podcast The Benchmark. How do firms effectively get their story across to the various constituencies that they need to – be it employees, investors, customers and the broader public? Recent messaging from Citi and Societe Generale provides food for thought. Messaging around sustainable financing is another challenge, as banks navigate the ESG-backlash and growing questions over the structure and metrics of some of these deals. And in Asia, we discuss the opportunity for banks as supply chains evolve and diversify across the region and beyond.