In this episode of Life in Programmatic DOOH, Dom Kozak is joined by JCDecaux UK's new Director of Programmatic, Mark Halliday. The pair discuss the latest trends in programmatic DOOH (pDOOH) and how to overcome misconceptions about the channel. Mark shares his experiences as a Chief Data Officer agency-side and the reasons behind his return to pDOOH. Meanwhile, Dom shares his take on the rapid growth of pDOOH in the UK and what is needed to grow the channel further in the UK and beyond.
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정보
- 프로그램
- 주기격주 업데이트
- 발행일2024년 9월 12일 오전 8:42 UTC
- 길이26분
- 시즌4
- 에피소드1
- 등급전체 연령 사용가