The Biggest Beauty Marketing Trends of the Year | Goat Talks Beauty

Beauty brands have always been at the cutting edge of social media and influencer marketing - jumping on new platforms, setting trends, and leading the way in creator-led content. But what have been the biggest shifts in the past year? In this episode of The Goat Agency Podcast: Goat Talks Beauty, we’re joined by: Stephanie Yeboah - Creator, Author, and Freelance Writer Molly Birkett - Account Director at Goat George Grant - Creative Director at Goat Jo Hughston - Head of Marketing at Goat Together, we break down the most impactful beauty trends of the past 12 months, from Coquette to Tomato girl, skincare hacks to brands owning the beauty space. What’s working? What’s not? And how can brands stay ahead? Subscribe for more insights into social-first marketing!