The Billion-Dollar Truck Stop Strategy! with Adrienne Ingoldt, CMO at Pilot Company

On this episode of TOP CMO, host Ben Kaplan speaks with Adrienne Ingoldt, Chief Marketing Officer at Pilot Company—the largest network of roadside travel centers in North America and a key part of Warren Buffett’s Berkshire Hathaway portfolio. Adrienne reveals how she’s leading a monumental shift from a B2B-focused strategy to creating a consumer-first brand that resonates with everyone from professional truck drivers to road-tripping families.

Explore the innovative ways Pilot Company is breaking out of a commoditized category, using data-driven personalization, loyalty programs, and emotional storytelling to win over hearts (and wallets). Adrienne shares exclusive insights into building brand awareness in a historically overlooked industry, balancing B2B and B2C priorities, and driving customer loyalty with cutting-edge marketing techniques.

If you’re a CMO or marketing leader eager to learn how to create consumer loyalty in competitive markets—or just fascinated by how marketing can transform entire industries—this is an episode you can’t miss.