The Botched Launch: How Tarte Cosmetics Went From Exceptional to Exposed

Hi, hello, and welcome to Business Unfiltered™️ The Podcast! I'm Kristen Kubik, and I'm an inclusive marketing consultant and business compliance advisor, dedicated to giving a voice to the voiceless.

Today, we're talking about Tarte Cosmetics and their original launch of the Face Tape Foundation (note: in the episode, I accidentally called it Shape Tape, which is their concealer) and how it was a flop to end all flops based on the lack of diversity.

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