The Bra: A Case Study in Leadership and Innovation

In this episode of CPO PLAYBOOK, Felicia Shakiba sits down with Amir Moghadam to explore the intricate world of lingerie manufacturing and the leadership required to drive innovation in one of the most complex segments of the fashion industry. Amir shares how his team navigates diverse perspectives, leverages cutting-edge technology, and fosters a culture of collaboration to engineer products that achieve the elusive ‘perfect fit.’ From pioneering hot molding techniques to managing global supplier networks, this conversation dives into the art and science of creating lingerie that combines precision, comfort, and sustainability. Tune in for valuable insights on leadership, innovation, and overcoming industry challenges.