The Brand & Market Podcast

Ali Haney
  • 5.0 (7)
  • MARKETING
  • UPDATED WEEKLY
The Brand & Market Podcast

The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients. Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you! Website: www.brandandmarket.co/podcast Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

  1. 5D AGO

    Taking the DIY Approach for Your Branding with Kristina Kleiler

    Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Kleiler of Gem Creative about her best advice for branding as a DIYer.  Time-stamps:  Get to know Kristina (1:30) Taking the leap into entrepreneurship (3:04) Finding the hidden gems in your brand (4:53) DIYing your creative direction (7:48) Building a brand as a short-term rental (10:04) Keeping yourself inspired (14:51) Brand Strategy Framework (19:33) Leveling up your brand without hiring a professional (20:51) Celebrating the DIYer (23:38) Managing a sub-brand (27:17) Kristina’s best branding advice (32:32) Mentioned in This Episode: Kristina Instagram: instagram.com/gemcreativeco Kristina Website: gemcreative.co Kristina's Freebie: gemcreative.co/quiz Brand Strategy Framework: brandandmarket.thrivecart.com/brand-strategy-framework-course Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    34 min

  2. MAR 5

    How Real Estate Agents Can Use AI as a Marketing Assistant

    How can you make the most out of AI technology as a realtor? In today’s episode, Ali shares how to use AI like your very own personal marketing assistant. She shares a few suggestions on strategies for using AI plus which specific questions to ask in order to get the best results.  Time-stamps: ChatGPT and Gemini (2:34) Using AI as your marketing assistant (3:46) Working with AI to create content (7:59) Flodesk (12:02) Identifying your ideal client with AI (12:52) Creating your branding and messaging guide (14:21) Dabbling in paid ADs (16:31) Get hashtag and SEO keyword suggestions (18:05) AI on Canva (19:04) Mentioned in This Episode: 50% off your first year subscription to Flodesk: brandandmarket.co/flodesk ChatGPT: openai.com/chatgpt Gemini: gemini.google Perplexity: perplexity.ai Canva: canva.com Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    23 min

  3. FEB 26

    Creating a Brand that Your People are Dying to Buy From with Victoria of BrandWell Designs

    Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market. Victoria is the founder and CEO of BrandWell Designs and The Branding Business School, where she helps service-based female entrepreneurs show up confident online through branding and web design. She’s a mom to two little girls with another on the way and understands the delicate balance of work and motherhood. Her ultimate desire is to help busy women build brands that demand a premium price point so that they can stop trading time for money and leverage the power of a strong brand identity. Time-stamps:  Chasing entrepreneurship with Brand Well Designs (0:49) Whether or not to name your business after yourself  (5:41) What branding means to Victoria (9:44) Using the sales process as a brand builder (11:03) Flodesk (17:57) Defining your ideal client (18:38) Setting up your systems with your client in mind (25:19) Building your strongest brand (29:41) How to be in tune with your audience (32:45) Mentioned in This Episode: 50% off your first year subscription to Flodesk: brandandmarket.co/flodesk Victoria Instagram: instagram.com/brandwelldesigns Victoria Website: brandwelldesigns.com Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    36 min

  4. FEB 19

    Why Your Real Estate Business Needs to Utilize Email Marketing

    Ready to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game.  Time-stamps: Is email marketing dead? (1:30) A personal Flodesk story (3:06) Professional designs and customization (4:32) Paying the same rate as your email list grows (7:19) User-friendly automation and workflows (9:04) High deliverability rates (11:02) Excellent customer support (13:13) Automatic affiliates (15:25) The Flodesk partner program (16:11) Realtor email marketing strategies (16:46) Using email marketing as a short-term rental owner (23:46) Mentioned in This Episode: Flodesk Episode 25 Introducing the Brand & Market Podcast: podcasts.apple.com/us/podcast/introducing Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    28 min

  5. FEB 12

    Crafting Strong Brands in a Crowded Market with Real Estate Agent Georgia Donovan

    Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing.  Time-stamps: Get to know Georgia (1:39) Transitions in brokerage (3:13) Rebranding Brand & Market (4:32) The most common mistakes that realtors make (10:26) Defining your ideal client (16:37) Creating a logo without a strategy (18:42) Georgia’s neighborhood marketing strategy (20:43) Power Hour (30:41) Summarizing your brand in one sentence (31:37) Incorporating your new business name into your marketing (37:34) Website feedback and advice (39:42) The branding opportunities you might be missing (44:58) Branding advice Ali wishes you would follow (55:07) Mentioned in This Episode: Georgia Instagram: @realtor.gee Georgia Website: Realtorgee.com Schedule a Power Hour with Ali! Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    58 min

  6. FEB 5

    Let's Play The Newlywed Game with Your Brand!

    What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your brand. Let’s see how well you really know the heart of your business! Time-stamps: The newlywed game (1:12) Getting back to the basics (2:13) Brand values and identity (5:14) Examining your client experience (8:42) The future goals of your brand (11:11) Mentioned in This Episode: Fall Back In Love With Your Brand Challenge: brandandmarket.myflodesk.com/back-in-love-challenge Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    16 min

  7. JAN 29

    Building a Standout Personal Brand with Izzy Waite

    Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand.  Time-stamps:  Get to know Izzy (0:52) Embracing personal branding (2:09) Defining personal branding (3:56) Creating a brand story (5:06) Defining your unique value proposition (8:24) Designing for your ideal client (12:02) Flodesk (15:11) Using your personal name for your business (17:21) Choosing your colors (18:36) Hand-drawn, custom graphics (20:49) Common branding mistakes in the real estate world (24:33) Being the best in your brand and market (28:19) Mentioned in This Episode: 50% off your first year subscription to Flodesk: brandandmarket.co/flodesk Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Connect with Izzy: Izzy Website: izzywaite.com Izzy Instagram: instagram.com/izzywaitedesign

    32 min

  8. JAN 22

    Crafting a Powerful Client Experience for Your Brand

    Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success.  Time-stamps:  The stages of the client experience (2:13) The impact of your client experience on your brand (7:36) The Brand Strategy Framework (12:44) How to improve your client experience (14:03) Mentioned in This Episode: Power Hour Call: https://brandandmarket.17hats.com/p#/scheduling/xxdbpbkwxhtvxnhfbwgpnbgkzbzhwxrr Brand Strategy Framework: https://brandandmarket.thrivecart.com/brand-strategy-framework-course/ Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    24 min
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Trailer

5
out of 5
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About

The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients. Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you! Website: www.brandandmarket.co/podcast Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

Information

  • Creator
    Ali Haney
  • Years Active
    2023 - 2025
  • Episodes
    35
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Ali Haney
  • Show Website
    The Brand & Market Podcast

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