The Brand & Market Podcast

Ali Haney
  • 5.0 (8)
  • MARKETING
  • UPDATED WEEKLY
The Brand & Market Podcast

Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests. From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals. Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here. No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

  1. 1D AGO

    Google Ads: An Inside Look Into Best Strategies For Success with Glenneth Reed

    Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today’s episode, I’m talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest.  Time-stamps: Meet Glenneth Reed (1:03) Being a certified expert in Google Ads and SEO 2:17) Why Glenneth does NOT recommend Google Ads for relators or short-term rental owners (3:25) Google Ads and how they work (6:07) How to earn the sponsored spot on Google (8:05) Your budget for Google Ads (11:24) Using negative keywords (12:47) Power Hour (15:33) Mistakes when DIYing your Google Ads account (16:28) Ad spend based on your niche (21:09) Where to send the people who click your ads (23:53) Tools for DIYing your Google Ads (25:38) Connect with Glenneth (27:44) Become the best in your brand and market (29:30) Mentioned in This Episode: Glenneth Reed on Instagram: instagram.com/glennethdotcom The Visibility Method Website: thevisibilitymethod.com The Visibility Workbook: thevisibilitymethod.com/visibility-workbook Power Hour: Power Hour on Mondays at 1PM EST Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    30 min

  2. JUL 9

    The Dirtiest F-Word In Business: Highlighting My Failures As An Entrepreneur

    Are you scared to fail? In today’s episode, I’m getting real with you and unpacking my business failures. Plus, I’m sharing some insight gained from my recent experience at the Sand In My Boots music festival, where acts shared their own stories from before they found success.  Time-stamps: Sand In My Boots Music Festival (2:57) “This is the song that changed my life” (4:53) The photography subscription failure (10:48) Airbnb (17:12) The online course failure (18:13) The wedding venue failure (23:04) Mentioned in This Episode: Airbnb: brandandmarket.co/airbnb  Episode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentucky Episode 43 Why Morgan Wallen’s Brand Works And What Small Biz Owners Can Learn: podcasts.apple.com/us/podcast/why-morgan-wallens-brand-works Episode 39 Post Malone’s Country Pivot Is A Masterclass In Marketing: podcasts.apple.com/us/podcast/post-malones-country-pivot-is-a-masterclass-in-marketing Amy Porterfield Digital Course Academy Waitlist: amyporterfield.com/dca-waitlist Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    32 min

  3. JUL 2

    How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ

    What if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor.  Time-stamps: Meet Matt Sanderson (3:06) An overview of Matt’s rentals (6:02) Reasons to buy a short-term rental (6:51) Using strIQ to acquire properties (9:16) Matt’s own experience buying properties found on strIQ (13:16) The impact of an interior design company (18:15) Airbnb (21:03) Optimizing your property with strIQ (24:01) Property experiences that increase ROI (29:42) What’s next for strIQ (35:34) Becoming the best in your brand and market (38:52) Mentioned in This Episode: Airbnb: brandandmarket.co/airbnb  Use code “ali20” for 20% off the strIQ app: striq.com/pricing strIQ website: striq.com Episode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentucky Episode 47 Converting Our Starter Home Into A Successful Airbnb:  podcasts.apple.com/us/podcast/converting-our-starter-home-into-a-successful-airbnb Somerled: https://www.somerleddesigns.com/ Funkit Interiors: https://www.funkitinteriors.com/ Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    42 min

  4. JUN 25

    From Wedding Venue Dreams to Airbnb Success: Our Kentucky Property Pivot

    What do you do when your dream property faces 18 zoning restrictions? You pivot. In this episode, I take you behind the scenes of our Kentucky property—originally intended to be a luxury wedding venue and now a thriving short-term rental on the Bourbon Trail. From unexpected zoning drama to interior design choices that tell a brand story, this one’s a ride. I share the real estate misadventures that shaped our approach to short-term rentals, how we branded The Commonwealth with themed rooms inspired by U.S. commonwealths, and the specific guest experience strategies we use to maintain a 5-star Superhost status—even while managing remotely. Time-stamps: The first short-term rental story (1:04) Our dreams for the Kentucky property (2:26) Deciding to make the property a short-term rental (4:07) Lessons learned from the Kentucky property (6:10) From wedding venue to short-term rental (9:51) Building the brand within the rental walls (11:34) Power Hour (15:06) Opening for bookings and maintaining 5-star status (16:01) Running the rental remotely (18:27) Our ideal guest avatar (21:01) Next steps for the property (25:05) Mentioned in This Episode: Episode 47 Converting Our Starter Home Into a Successful Airbnb: podcasts.apple.com/us/podcast/converting-our-starter-home-into-a-successful-airbnb Episode 3 The Best Laid Brand Lessons From a Wedding Venue Venture: podcasts.apple.com/us/podcast/the-best-laid-brand-lessons-from-a-wedding-venue-venture Power Hour: Power Hour on Mondays at 1PM EST Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    26 min

  5. JUN 18

    SEO for Realtors and Rental Owners: How to Get Found on Google with Eden Sloboth

    Want to rank higher on Google without drowning in jargon? This week’s episode is for you. I sat down with Eden from Maven Made Copy—an expert in SEO and blog content strategy—to break down exactly how small businesses, especially those in real estate and short-term rentals, can boost their visibility online. We dive into why search engine optimization matters, what makes a keyword worth chasing, and how to make sure your blog posts aren’t just pretty—they’re powerful. Whether you’ve never heard the term “SEO” before or you’ve dabbled in keyword research, Eden’s tips are gold. Time-stamps: Get to know Eden of Maven Made Copy (0:58) Understanding SEO basics (2:57) Keyword research and how to rank for your audience (5:24) Using Uber Suggest to boost your SEO (8:43) Ranking for a geographic location (11:07) Incorporating SEO into your copy (12:23) Keyword stuffing and how to avoid it (13:16) Power Hour (16:02) Updating old blogs with SEO (16:57) Ranking for additional keywords (18:13) Making your website SEO-friendly (20:24) Mistakenly making your blog too short (22:18) Seeing the results from SEO (25:05) DIY-ing your SEO (27:17) Be the best in your brand and market (28:46) Mentioned in This Episode: Eden Sloboth Website: mavenmadecopy.com Eden Sloboth Instagram: instagram.com/mavenmadecopy Blog Content Calendar Freebie: mavenmadecopy.com/blog-content-calendar Ubersuggest: neilpatel.com/ubersuggest Power Hour: Power Hour on Mondays at 1PM EST Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    32 min

  6. JUN 11

    Converting Our Starter Home Into a Successful Airbnb

    What was it like to become a short-term rental host? In today’s episode, I’m sharing my personal story of converting our former home into a long-term rental and eventually an Airbnb. I’m sharing the horrible conditions of the property after a long-term rental, plus how to successful convert your home into an Airbnb.  Time-stamps: Our history in the North Carolina house (1:21) Leaving North Carolina and Hurricane Florence (4:02) A horrific long-term rental experience (6:10) Airbnb (12:00) Converting the property into an Airbnb (13:00) Going live on Airbnb and booking our first guests (17:31) COVID and ultimately deciding to sell (19:25) Mentioned in This Episode: Airbnb: brandandmarket.co/airbnb  Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    23 min

  7. JUN 4

    Serving Over Selling will Perfect Your Sales Conversion with Gwen Tinsley

    Are you confident in your sales process? In today’s episode, I’m chatting with my new sales coach, Gwen Tinsley. We’re diving into each step of the sales conversation, plus how to focus on serving over selling.  Time-stamps: Meet Gwen Tinsley of Grit and Tenacity (1:36) What holds you back from selling confidently (7:46) Learning to sell based on service value (13:25) The complete sales process (16:17) Flodesk (21:04) Viewing selling as serving (23:40) Common misconceptions with sales (28:40) Gwen’s advice to be number one in your brand and market (34:04) Mentioned in This Episode: 50% off your first year subscription to Flodesk: brandandmarket.co/flodesk Grit and Tenacity Podcast: gritandtenacityconsulting.com/podcast Grit and Tenacity Website: gritandtenacityconsulting.com Grit and Tenacity on Instagram: instagram.com/gritandtenacityconsulting Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    38 min

  8. MAY 28

    Does My Short-Term Rental Need a Social Media Account?

    Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work? In this episode, I unpack how to evaluate whether building a social presence is worth it for your rental property, based on your long-term goals. I share personal lessons from managing “The Commonwealth,” our own rental-turned-brand, and highlight case studies like Bolt Farm Treehouse and Pink Dreams Cottage, who’ve done social media incredibly well. Time-stamps: Considering the longevity of your project (1:55) Property owners that are doing social media well (5:32) The behind-the-scenes of our property, The Commonwealth (8:57) Power Hour (11:08) Keeping up with content creation (12:26) Tips for staying consistent and batching (16:12) Social media should only be part of your marketing plan (17:14) Mentioned in This Episode: Take the Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97 Bolt Farm Treehouse: instagram.com/boltfarmtreehouse Pink Dreams Cottage: instagram.com/pinkdreamscottage Metricool: metricool.com Later: later.com/try/trial Plann: plannthat.com Power Hour: Power Hour on Mondays at 1PM EST Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    22 min
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Trailer

5
out of 5
8 Ratings

About

Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests. From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals. Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here. No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

Information

  • Creator
    Ali Haney
  • Years Active
    2023 - 2025
  • Episodes
    53
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Ali Haney
  • Show Website
    The Brand & Market Podcast

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