36 episodes

The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!

The Brand Strategy Podcast The Brand Strategy Podcast

    • Marketing
    • 5.0, 17 Ratings

The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!

    Episode 135: How to Leverage the Basics to Scale your Design Business with With Grace & Gold

    Episode 135: How to Leverage the Basics to Scale your Design Business with With Grace & Gold

    Have you taken the time to figure out what it would take to grow scale your design business? You can easily start by leveraging the basics in your business to create a solid foundation for success.







    Andra Barkey and Kelly Zugay of With Grace & Gold join us to discuss the steps you can take to prepare your business for scalability. Listen in as they share how evaluating delegation, organization, and project management in your organization will enforce a solid foundation to launch from.







    Making Foundational Decisions







    Making foundational decisions around how you do, why you do, and what you do in your business can allow you to better determine the things you should master in your business in order to scale.







    These decisions help you clarify your focus on what you believe, value, and ultimately envision for your brand, which allow you to understand what it is you need to master in your business to be successful.







    This can also open your eyes to understanding what tools, systems, and workflows you need to set in your business so that you can focus on what you love.







    Master what you already have going for you.







    While you may be toying with the idea of adding new services that you continue to have requested, consider if you’ve really mastered the services you already offer.







    Adding more to your plate is not going to allow you to scale your business, but rather burn out and cause you to provide a lower quality service to your clients. It also doesn’t necessarily mean more profit. Now, ask yourself:







    “What can I master to scale my business?”







    CATCH THE SHOW NOTE BREAKDOWN







    8:14 – How the Basics Provide Room for Growth







    12:01 – Struggling with Lack of Time







    14:24 – Setting Up a Foundation for Success







    27:02 – Steps for Building a Foundation















    RESOURCES MENTIONED







    Withgraceandgold.com







    instagram.com/withgraceandgold







    withgraceandgold.com/podcast







    withgraceandgold.com/workshop







    Free Business Housekeeping Checklist







    Sign Up for My Free Masterclass to Triple Your Income as a Designer >>







    FOLLOW ALONG







    Brand Strategy Podcast







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    Leave a Review!







    LIKE THE SHOW?

    • 44 min
    Episode 134: How to Maximize Recurring Revenue Retention with Casey Graham

    Episode 134: How to Maximize Recurring Revenue Retention with Casey Graham

    Do you have recurring payments in your business that supplement a percentage of your revenue? You could be missing out on income due to failed payments!







    Casey Graham created Gravy Solutions when he found that he was loosing 6 figures a year to failed payments in his business from recurring revenue. The solution to this issue was more than just an automated email, it included follow up and conversation that most entrepreneurs just don’t have the time to do. If you’re ready to maximize your recurring revenue retention and gain back those lost customers, listen in to this episode as Casey shares how Gravy approaches this service for entrepreneurs so they can recover lost profits, while still doing what they love.







    Are you ready to reclaim your time and maximize your revenue?















    Let Gravy Help You







    Rather than unintentionally sabotaging yourself by putting too many responsibilities on your plate, it’s important to bring in professionals who can approach your recurring revenue issues and handle them for you.







    Gravy can accelerate freedom for you as an entrepreneur, see holes in your business from an outside perspective, and be the ears to hear what your customers are saying.







    There are people you can delegate your tasks to so you can focus on working on the creative, marketing, and sales tasks that will grow your business.















    The Gravy Concept







    Gravy Solutions approaches their recurring revenue retention model with a unique approach:







    You Get – Gravy gives you 10% of whatever your churn is to work with youWe Earn – The money of those we win back.You Keep – All future payments from customers.







    This offering allows the entrepreneur to know exactly what they’ll earn from the partnership while Gravy approaches your customers to update their payment information and complete the transaction. Then you’ve not only earned lost revenue, but you’ve secured future revenue as well.







    CATCH THE SHOW NOTE BREAKDOWN:







    1:41 – Who is Casey Graham?







    5:18 – Failed Payments in Business







    9:19 – Where you’re wasting your time in retaining customers.







    12:40 – Bonnie’s Review of Outsourcing







    14:35 – Tracking Your Time and Tasks







    17:22 – What Gravy does for entrepreneurs







    21:48 – How Gravy Works1. You get 10% of failed payments. 2. Gravy will work within your brand.3. They only get paid for what they win back.















    RESOURCES MENTIONED:







    gravysolutions.io – be sure to say that Bonnie sent you to receive a special offer!







    facebook.com/gravysolutions







    instagram.com/gravysolutions







    twitter.com/gravysolutions







    FOLLOW ALONG







    Brand Strategy Podcast







    a href="https://www.instagram.com/bonniejoymarie/" target="_blank" rel="noreferrer noopener...

    • 28 min
    Episode 133: The Truth about Passive Income

    Episode 133: The Truth about Passive Income

    You’ve heard all about passive income and it’s recent popularity in our industry, but have you considered the work it takes to prepare for passive income?







    In today’s episode, I’m breaking down the truth behind how “passive” this passive income really is. As someone with experience in creating products that provide passive income, I can attest to the hard work put into them.







    I’m sharing what you should know about passive income, what to review when it comes to your product type, how to take your intentions into consideration, and how to prepare for the work you’ll put into it.







    Chase after your dream in a way that empowers you to hit those big goals.















    The Work Behind Passive Income







    Passive income isn’t an easy way to make a quick buck. It takes time, energy, strategy, and so much more to successfully launch a service or product that will provide you with passive income.







    I’ve successfully launched a few products that led to passive revenue, but trust me when I say it wasn’t easy. There are always going to be mistakes along the way—you can take those as lessons—but it’s important to be thoughtful in your pursuits in business.















    Ask Yourself Why







    Why are you going to pursuing passive income? Are you focused only on the money and not the purpose of the product? We can get lost in trying to create passive income because it’s trendy, but how are you serving your customers or students? Be honest with your intentions and create from the heart.















    Learn From the Pros







    As an entrepreneur, there are so many things we can learn from others in our industry, online resources, and more! Why reinvent the wheel when you can learn from others, not only how to get started, but also what not to do. Do yourself a favor and find success by learning from others:







    1. Invest in a course







    2. Join a mastermind







    3. Hire a coach or mentor 















    CATCH THE SHOW NOTE BREAKDOWN:







    1:55 – Bonnie’s Experience with Passive Income







    3:57 – The Work Behind Passive Income







    5:45 – Being Honest With Your Intentions







    9:13 – Are your active offers working?







    13:38 – Learning from the Pros 1. Invest in a course2. Join a mastermind3. Hire a coach or mentor 







    If you’re ready to learn more about intentional marketing and growth in your business, then I want to invite you to join me inside my six-month group coaching program—the Heartfelt Brand Society. 







    Applications are open for this intimate, action-packed six-month group coaching and mastermind experience together!







    It would be such an honor to deep dive into your goals, vision for the future, and equip you with the clarity and accountability you need to make that a reality. 







    Curious to hop on a call with me to learn more about this program and how we can work together in this way?







    All you have to do is a rel="noreferrer noopener" aria-label=" (opens in a new tab)" hr...

    • 19 min
    Episode 132: How to Break Up with Negative Money Mindsets with Caroline Van Natta

    Episode 132: How to Break Up with Negative Money Mindsets with Caroline Van Natta

    Are you unintentionally buying into a mindset around money that is holding you back? In today’s episode, we’re joined by Caroline Van Natta as she shares all about the impact that your relationship with money can have on your life.







    If you’re constantly thinking negatively about money, or even ignore dealing with money so you don’t have to face the responsibility, this episode is for you. Caroline shares how she helps her clients approach their relationship with money through Neuro Linguistic Programming (NPL), so they can break up with the negative mindsets they’ve put in place. Listen in as she shares how this approach allows you to rewire your brain to think differently about the challenges and experiences you have with money, and claim the truths of what you desire.







    Money is an external factor, but we care about it because we want a profitable business that also has an impact on the lives we serve.







    What are your claiming blocks?







    What is it deep down decide to choose that you’re not worthy of making more money?







    Take radical responsibility with your money:







    * Look at where you are and where you want to be.* How you’ve created the things around you… the money, the income, take that responsibility and own it.* Evaluate your life.







    Know what hasn’t worked in the past and what can work in the future.







    CATCH THE SHOW NOTE BREAKDOWN:







    1:27 – Who is Caroline Van Natta?







    2:50 – Neurolinguistic Programming (NPL) as a coaching technique.







    9:31 – Mindset blocks that Caroline sees in her students. 







    14:19 – Creating mindfulness rituals.







    18:33 – Healing from negative money mindsets and the have, do, be model.







    25:36 – Next steps to breaking up negative money mindsets.















    RESOURCES MENTIONED:







    @caroline_van_natta







    Caroline’s free gift to you! Grab a seat to her totally free training here – becomeacreativeexpert.com







    FOLLOW ALONG







    Brand Strategy Podcast







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    LIKE THE SHOW?







    IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT!

    • 31 min
    Episode 131: How to Simplify Your Marketing

    Episode 131: How to Simplify Your Marketing

    Do you ever feel like you have to do all of the things in your business in order to be successful? Today, I’m pulling a page straight out of my training in the Heartfelt Brand Society, my six month group coaching program, to share the easiest way to simplify your marketing efforts in your business.







    If you feel like you’re required to consistently blog, show up on Instagram stories daily, post to your Instagram feed, and #allthethings in order to feel successful, I’m here to tell you that you don’t. I’m raising my hand in solidarity, because oftentimes I’ve been sucked into feeling the same way!







    This mindset will spread you too thin—forcing you to lose the intentions behind your marketing efforts.







    My Three Unpopular Opinions on Marketing







    1. You do not have to create more content.2. You do not have to be on all of the social platforms.3. You do not have to blog regularly (or at all).







    Practical Ways to Generate More Inquiries through a Streamlined and Simplified Marketing Approach







    Remember: We are all working with different limitations of creativity and time.















    Understand Where Your Top Performing Leads are Coming From







    Have you taken a look at the data within your existing platforms? Tangible numbers from your personal platforms can tell you a story that industry experts cannot. Take a look at the following places to determine where your clients are coming from to understand where you should be spending your time: Google Analytics and Contact Forms







    What are your top lead generation sources?







    While there have been times in my business that I spent way too much time creating content and trying to market on all of the platforms, I eventually realized that I needed to review my top lead generation sources. After doing a bit of research, I realized that my most profitable clients came from Word of Mouth Referrals, Instagram, and Pinterest.







    How Can You Invest More Energy Into These Sources?







    Once you’ve determined the most profitable lead sources for your business, it’s time to brainstorm how you can make the most out of these platforms. This could mean repurposing old content, utilizing scheduling tools, advertising, creating strategies, etc.







    The steps you take to capitalize on these lead generation sources will look different for each source in order to best tailor to where your people are coming from and the offer you are sharing with them.







    After reviewing and understanding what is working, you’ll want to remove anything that is not working—or at least place them on the back-burner.







    Don’t Overthink This







    You don’t need to buy into the notion that in order to be successful, you have to do, do, do. You can do less with more intention and experience even bigger, more beautiful results.







    CATCH THE SHOW NOTE BREAKDOWN:







    1:03 – COVID-19 Pandemic Impact on Social Media Marketing







    2:35 – Disadvantages of Content Creation







    4:15 – Streamline Your Marketing







    6:02 – Look at the Data







    7:44 – Bonnie’s Lead Gen Breakdown







    10:18 – Investing in Your Best Lead Gen Sources

    • 20 min
    Episode 130: 3 Self-Limiting Mindsets Keeping You from Your Next 6-Figure Year

    Episode 130: 3 Self-Limiting Mindsets Keeping You from Your Next 6-Figure Year

    If you’ve been around her for a while, you’ve heard me talk about my belief in defining your definition of success. And although today we are diving into a conversation all about self-limiting mindsets and hitting your first six-figure year, I want to first talk about YOUR definition of success.







    Maybe hitting six figures isn’t your goal. For you, maybe that doesn’t fit into what success looks like in your life. And that is okay. The beautiful thing about being your own boss and running your own business is that YOU get to determine what those metrics are that define the success you’re chasing after. 







    Say success to you looks like chasing after six- or seven-figure dreams and building a massive empire.







    Or maybe, success looks like working three days a week and supporting other small business owners.







    Whatever success is to you, I’m over here in Waco cheering you on and fully supporting you on your journey.







    THE THREE SELF-LIMITING MINDSETS







    Before diving into this conversation about some common and pervasive self-limiting beliefs that could be standing in your way of making that happen for yourself I wanted to share a little disclaimer.







    At the end of the day, YOU get to choose what definition of success you’re chasing after.







    Success can be whatever sets your heart on fire. In today’s episode we’re diving into the self-limiting mindsets that are holding you back from hitting that big, beautiful goal. If six figures isn’t your goal, replace that concept with whatever goal you’re dreaming of because self-limiting mindsets are so sneaky to all of us no matter what success looks like to us.







    So friend, grab a cup of coffee, hit play on the media player above and let’s dive in!







    PROFIT IS GREEDY







    Often times, the first limiting belief I hear from my six-month group coaching students inside the Heartfelt Brand Society is this idea that their definition of success or big, beautiful goal they are chasing after feels greedy.







    Friend, if you’re believing your goal is greedy, then you’re going to struggle to make it happen because whether you realize it or not, you’re telling yourself this goal you’re chasing after is immoral.







    I want to challenge you.







    At the end of the day, if our businesses aren’t profitable, then you’re running a very expensive hobby. Instead, I want to challenge you to view profit as a tool.







    Think of it this way. If you’re able to earn more, you’re able to do more good in your life and the life of those around you. 







    So let’s reframe your mindset.







    Profit does not equal greed because profit is a tool that allows you to better provide for your family and others.







    YOU MUST DO #ALLTHETHINGS







    Don’t buy into this mentality that you have to do #allthethings in order to hit your goals. When we are pulled in a million different directions, we’re spreading ourselves so thin. Ultimately, this leads us to not give our time and energy where we give best AND where you are most profitable.







    If you’re only pouring a small percentage of your energy into your highest revenue, how are you ever going to expect to see a massive return?







    How will you earn more if you’re constantly taking your time and your energy away from those big money makers that already exist within your business?

    • 20 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Caribbeangirlsf1234 ,

inspirational podcast for all marketers

I truly love the approach that Bonnie takes in the Brand Strategy Podcast. It’s super insightful when it comes to marketing knowledge and also holistic in the sense that both she and her guests approach business and success from a super intentional and mindful way - I love that. Highly recommend!

chickadoodledoo ,

Heart and great advice

I love listening to Bonnie’s podcast—she brings such a passion and heart for entrepreneurs, and pours that into great interviews and excellent advice!

qk Katie ,

A Wealth of Knowledge for Business Owners

Bonnie is a wealth of knowledge for anyone with their own business but she really speaks right to the heart of a creative business owner. She openly teaches and shares on ways to improve your brand so you can uplevel your services, marketing, and client experience and be more successful in more ways than one.

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