100 episodes

The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!

The Brand Strategy Podcast The Brand Strategy Podcast

    • Business
    • 4.9 • 33 Ratings

The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!

    Episode 257: Achieving Financial Autonomy In Your Business with Luisa Alberto

    Episode 257: Achieving Financial Autonomy In Your Business with Luisa Alberto

    I believe business owners are often underestimated when it comes to finances—sometimes it’s because we hold ourselves back from what we’re capable of achieving. In this episode, Luisa Alberto of People First Finance joins us to share how you can move towards achieving financial autonomy in your business. If you’re not paying attention to your finances or even pursuing the numbers you believe you’re capable of hitting, this episode is for you.







    If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee!







    Luisa Alberto is the CEO of People First Finance, a Virtual CFO agency that provides accounting, tax planning and financial strategy services to women agency owners and service providers.







    She has almost 20 years years of Finance and Operations experience working alongside visionary leaders of successful startups, and earned her first entrepreneurial stripes as owner and operator of a boutique, made to order juice bar in San Francisco.







    Her mission is to ease the financial burden and overwhelm that holds too many talented women business owners back from reaching their fullest potential, and making a successful living as the brilliant creators they were born to be.







    Understanding Financial Autonomy







    Luisa Alberto went through her own financial disasters, which led to her own exploration of finances and financial autonomy. This experience has helped her to better serve her clients through her agency, People First Finance.







    Luisa believes it’s important for women to have their own experts who speak their language, understand the emotional side, honor their intuition when it comes to making financial decisions, and aren’t just sort of like cramming prescriptive financial principles down their throat, right? There’s more nuance to finance than that.







    She wanted to personalize the experience so that her clients could truly understand their finances and reach financial autonomy.







    Financial Autonomy as a Business







    For many business owners, specifically agency owners, the goal is for you to be able to work where you shine brightest and to be able to hire or set up systems so you can scale. There isn’t a direct relation to the amount of work and the number of hours that you as a CEO are working anymore.







    Financial autonomy is not just generating the revenue to support that infrastructure and growth, it’s also being able to learn about the levers that you can pull as a business owner. What about your taxes and tax strategy? Do you know what questions to ask?







    Part of financial autonomy is knowing what questions to ask to those who handle your accounting. No one cares about your money as much as you do.







    At People First Finance, Luisa and her team are equipping their clients with the knoweldge they need to build and set expectations for their business in order to achieve financial autonomy.







    Steps to Achieving Financial Autonomy







    Not all of us studied finances, so it can be hard and intimidating to explore financial autonomy. Here are a couple of steps to take if you’re ready to achieve it:









    * Be willing to confront your beliefs on finances.







    * Pay attention to your finances: revenue, expenses, and projections.







    * Explore your current client experience to maintain your recurring revenue.

    • 47 min
    Episode 256: Reframing Your View Of Burnout

    Episode 256: Reframing Your View Of Burnout

    Have you reached a point of burnout in your business? Burnout comes with negative emotions and feelings, but it could empower you instead! In today’s episode, I am sharing how you can reframe your view of burnout so that it works for you.







    If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee!







    Reframing Your View Of Burnout







    If you were to look at what your relationship to burnout feels like, it’s likely anything but positive! I’ve been in that same situation. You feel all of these negative feelings when you reach burnout, so much so that it negatively effects how you look at your business.







    What if you changed your relationship with burnout? Yes, stop looking at it with negativity!







    Burnout could be an ally or friend that shows up to tell you that what you’re doing isn’t sustainable. Burnout could tell you that what you’re doing isn’t serving you, if you simply listen.







    Next time burnout shows up, look at it as an opportunity to grow, show up, and exist in your business in a way that serves you better. The exhale you’ll feel when you release those negative emotions around burnout will empower you to adjust and change your business.























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    IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT!















    Review the Transcript:







    Hi, friend, and welcome to the Brand Strategy Podcast, a show created to equip you with the inspiration, encouragement, and clarity you need to build a brand of your dreams. I’m your host, Bonnie Bakhtiari, brand designer, strategist, and founder of the Illumme Retreat from sustainable strategy to heartfelt encouragement. Each episode is designed to equip you with the tools you need to chase after your dreams, because you deserve a brand that empowers you to do what you love, connects with your dream clients, and offers a deep sense of fulfillment along the way. So grab a cup of coffee and join me on this journey, won’t you?







    Hey, friend. Happy Tuesday.

    • 7 min
    Episode 255: 5 Ways To Generate More Money With Your Website with Kristen Morris

    Episode 255: 5 Ways To Generate More Money With Your Website with Kristen Morris

    Is your website generating the money you want it to in your business? Today’s guest, Kristen Morris joins us to share 5 ways to generate more money with your website so that it’s working for you!







    If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee!







    Kristen Morris helps online business owners create their websites and brands to elevate their online presence and impact. A self taught designer, she started learning web design over 6 years ago on nights and weekends while continuing to work her 9 to 5.







    5 Ways To Generate More Money With Your Website







    What is your website guiding your audience to do when they land on your site? Is it driving them to purchase from you? Could it be? Let’s review 5 ways your website can generate more money and revenue for your business!







    Build a Strategy Behind Your Design







    While your website is made up of pictures and text, there is so much more that can go into a website’s design when you incorporate a strategy and a journey for your user. When a new user comes to your website, it should be strategic in guiding them through where you want them to go as a customer. This customer journey takes a little bit of strategy when incorporating it into the design elements of your website.







    Add CTA’s Throughout Your Website







    One of the biggest mistakes you can make in your website’s design and customer journey is not including CTA’s (Calls-to-Action). While it feels pushy to add CTA’s throughout your website, if you’re not doing it, they don’t know what action to take in order to work with you. Simplify your website and the CTA’s to make it easy for them to take the action they’re on your website for!







    Sell Digital Products







    You may see the popularity rising in digital products, and that’s because they work! Digital products are a simple way for you to generate more money in your business without having to commit too much time to them. From templates and downloads to mini-courses, these products are typically an up-front investment that generates revenue over time and you drive traffic to them!







    Include Your Services







    While it may feel self-explanatory, including your services on your website is a valid way to generate revenue in your business. If you’re not explaining what you do or how you serve your customers, you may not be generating the inquiries you need!







    Affiliate Marketing & Links







    While most of your revenue will require your own skills and time, affiliate marketing is a great way to generate passive revenue and you can include them publicly on your website. Consider all of the tools and softwares you as a business owner use or even what your clients use! By becoming an affiliate for those brands, you can create passive revenue each time someone uses your link to purchase!















    Turn Your Website Into a Money-Making Tool







    If you’re ready to turn your website into a money-making tool, whether you’re doing it yourself or looking for external resources to help you, make sure you take advantage of the free resources out there. If you feel like you have no idea what you’re doing, don’t feel bad about that—we all start somewhere! Kristen also has a free download called Pics for Clicks that shares 100 websites to find high quality photos an...

    • 29 min
    Episode 254: Tips To Find Your Next Design Client

    Episode 254: Tips To Find Your Next Design Client

    Are you looking for your next (or even first) design client? It’s so easy to get overwhelmed with all of the options out there for generating clients, which is why I believe it’s important to find them in a way that works for you! In today’s episode, I’m sharing a few tips on how to find your next design client while serving your business and your lifestyle!







    If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee!







    Practical Tips To Find Your Next Design Client







    If you’re a graphic, brand, and web designer in a season where you are intentionally considering how you want to go after your next client, here are a few practical tips and methods to finding them! I actually share these exact tips with my own students inside of The Brand Strategy School!







    This particular training is taken from a live training I did inside of my free Facebook Community!







    1: Pick How You Want to Connect With People – Get Scrappy In Your Marketing







    The first thing you want to do is get creative; be inventive about how you’re gonna go out and get in front of your ideal clients. This is where I like to say get scrappy. What do you need to do and where do you need to show up in order to get that next or that very first design client?







    For a lot of us as designers, that means getting a little bit creative by going to our online communities and networks, posting on your LinkedIn account, your personal Facebook page, or whatever social channels you use and letting people know that you’re available for work. Tell everyone in your network—there is nothing wrong with sharing with those people. Chances are, those communities are cheering for you and want to see you succeed!







    Be vocal in what you’re doing! If posting publicly doesn’t fit your comfort level, reach out individually through email or text message or phone calls.







    PS – Friends and family members want to support you, and they can do that by paying full price.







    2: Pick Where You Want to Generate Leads – Research Your Audience for Lead Generation Sources







    While word of mouth referrals are wonderful, you can quickly exhaust your network! You can also find clients through other lead generation sources like Google, social media, and more! Before you start copying what other designers are doing online, talk to your ideal audience and find out where they’re spending their time. Are they on Instagram, TikTok, Facebook, etc? Where are they hanging out online?







    One you’ve figured out where your ideal client is, you can commit to one or two of those platforms and build a strategy that works for your brand. My recommendation is to select two, then create content that speaks to your ideal clients pain points while showcasing what your work could offer them. This decision making will help you build a marketing strategy that works for you!







    3. Commit to Being Visible







    Your business can’t help people if it’s a best kept secret. You need to make your business visible by showing up in a consistent and regular fashion that works for you. Consistency does not mean showing up every single day—it can be when you have the time and energy!















    Lead generation does not have to be complicated!

    • 27 min
    Episode 253: Using Live Video To Boost Your Visibility As An Entrepreneur with Jourdan Guyton

    Episode 253: Using Live Video To Boost Your Visibility As An Entrepreneur with Jourdan Guyton

    Are your nerves and fears holding you back from using live video in your business? It’s time to release the hesitations that are keeping you from utilizing live video as a marketing channel in your business. Jourdan Guyton joins us in this episode to share how you can easily get started with live video and overcome those fears!







    If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee!







    Jourdan is a Content Coach & Community Building Genius living in Los Angeles, CA! With over 10 years of experience in the entertainment industry her love for content is Indescribable.







    After starting her business Vera Jean Media in the height of the pandemic she aims to serve heart centered female entrepreneurs who desire to use social media content to amplify their gifts and make more money. Two years later, Jourdan has coached hundreds of women on how to make social simple and show up unapologetically. Vera Jean Media has generated multiple six-figures in the business and Jourdan has grown her online audience organically to over 80,000 amazing humans.







    Using Live Video To Boost Your Visibility As An Entrepreneur







    Jourdan launched her business in 2020—a year we all struggled through as business owners. She saw a need for social media services to businesses local to her that we trying to keep the doors open. She believed in herself and decided to go all in on this business by hiring a coach (which she charged to her personal credit card).







    That coach was very invested in Facebook, so Jourdan saw a lot of her clients coming from. She tested everything on Facebook—including going live. She decided to launch her first program through a live video training inside her coach’s Facebook group. Four people showed up—one person purchased her bootcamp. That’s an amazing conversion rate, so she decided to double down on it.







    That’s when she developed her own framework for going live. When you develop that framework, it becomes second nature to doing it over and over and over again.







    Overcoming Barriers to Going Live







    There are a variety of barriers that hold people back from going live online for their business—perfectionism is a big piece of that puzzle. As business owners, we want to come across as professional and put together, but the things that make us hesitate the most aren’t actually all that important. Kids crying, dogs barking, delivery drivers showing up, tech issues, and more can hold us back from finding the success that live video can bring us.







    Stop overthinking it.







    Marketing does evolve and we are in a space where marketing is so accessible. Rather than that “what ifs” of what could go wrong, shift that mindset to what could go right.







    Go Live with Intention







    If you’re ready to try live video out, go for it, but with intention. Pick something you love in your business, that you’re passionate about.







    Do something that will serve your audience, allow you to practice, and grow in your skillset over time. You can’t reach that level of comfort until you get started.







    Gearing Up to Go Live Online







    As you get more and more comfortable going live, one thing to consider doing is creating a “On Camera Ritual.” This is essentially a list of things you make that make you feel at peace. This could look like:

    • 35 min
    Episode 252: Ways To Mindfully Accept Advice

    Episode 252: Ways To Mindfully Accept Advice

    Have you ever been in a conversation with someone who wanted to share their opinions and advice on how you should run your business? Maybe this well-intentioned advice was unsolicited and you didn’t know how to respond, or maybe it got the wheels turning and forced you to doubt yourself. In today’s episode, I want to highlight how you can mindfully accept advice so that you’re continuing to pursue your goals for your own success.















    If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee!







    Ways To Mindfully Accept Advice







    Earlier this year, I was having a conversation with a student inside of The Brand Strategy School who was struggling with knowing what advice to follow when she had so many opinions coming at her. My take on this is a little spicy—meaning I kindly decline any advice from people who aren’t in our business.







    We live in an age where there is a lot of noise—we have to be intentional in what we consume, including advice. You should put a boundary in place to make sure you’re not overwhelming yourself. When people want to share their advice with you, even when it comes from a well-intentioned place, they’re not actively in your business or understand your goals. They don’t have to live with the choices you make in your business either.







    What to Do When You Receive Unsolicited Advice







    It’s bound to happen with your friends, family, or colleagues—someone wants to share their advice about your business—unsolicited. When this happens, it’s easy to freeze and not know what to do, but here are a few things to consider to stay respectful and handle it in a way that feels comfortable to you:









    * Listen, thank them, and forget what they shared.







    * Set a boundary by saying, “I appreciate you sharing that with me, but to be clear, I’m not asking advice on this situation, so let’s change the conversation.”









    There may be push back, but that’s where you can explain that you have a support system. Here are a few places you can look for support instead: Therapy, Business Coach, Group Coaching Programs, Team Members, and Industry Friends







    The Benefit of Setting Boundaries







    It is so easy to get distracted by what others are sharing and pouring into you with unsolicited advice. By setting up boundaries with those people, you will continue to keep your clarity in your business to run it for your own success.







    It’s okay if you struggle to set and keep boundaries, as they do take time to implement. And yes, boundaries can be uncomfortable, but you are not responsible for how others respond to the boundaries you set.















    The next time you’re presented with advice that makes you question how you’re running your business and if you should change things around, ask yourself:









    * Does this resonate with me?







    * Is this what I’m looking for?







    * Does this advisor know business or your industry?









    Those questions will help guide you in making mindful and intentional decisions for your business when you recieve unsolicited advice.

    • 18 min

Customer Reviews

4.9 out of 5
33 Ratings

33 Ratings

MsLydiaM ,

Wonderful podcast for freelancers

I think small business owners would get a lot of this too BUT as a freelancer myself this is really helpful stuff.

Amanda Warfield ,

Must Listen to for ALL Entrepreneurs

The Brand Strategy Podcast is a must listen to if you’re trying to build any sort of brand - and as entrepreneurs in the online space, frankly we’re all trying to create and cultivate a brand to some extent. Bonnie is encouraging, and gives so much clarity through actionable episodes and tips. Be sure to subscribe to this one!

MRS61790 ,

Helpful brand tips for small biz owners

Thank you, Bonnie, for these simple, easy to implement brand strategy sessions. I also love that you are from Waco too! Small world.

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