100 episodes

The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!

The Brand Strategy Podcast The Brand Strategy Podcast

    • Business
    • 4.9 • 37 Ratings

The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!

    Episode 283: The 5 Biggest Mistakes Business Owners Make with Lead Gen with Marion Wagner

    Episode 283: The 5 Biggest Mistakes Business Owners Make with Lead Gen with Marion Wagner

    ACQUIRING HIGH QUALITY CLIENTS AS A CREATIVE SERVICE PROVIDER







    In today’s episode of the podcast, I’m chatting with Growth Strategist Marion Wagner about effective lead generation strategies for service providers. As a creative business owner, you’ve probably heard all sorts of advice around lead gen, but what are strategies actually worth implementing and which ones just won’t cut for you? In today’s episode, Marion is peeling back the curtain on lead gen tactics that aren’t worth your time, and she shares what to do instead to reach your ideal clients!







    If this kind of topic is just what you’re looking for, then be sure to tune into the full episode above!







    TAKEAWAYS + HELPFUL INSIGHTS TO Master Lead Gen in 2024









    * Authentic Engagement: In today’s episode, Marion emphasizes the power of authentic engagement by sharing her journey from blogger to Growth Strategist and Lead Generation Expert. She also shares an engagement tip that creates the opportunity for meaningful interactions to build genuine connections.







    * Mistakes to Avoid:



    * Follow-Unfollow Game: Marion warns against this outdated tactic of using follow loops or giveaways. This is so 2015 anyway, right?







    * Cold DM Approach: Sending unsolicited direct messages to people who don’t follow you is deemed a high-effort, low-quality lead generation strategy.







    * Buying Followers: The outdated practice of purchasing followers is discouraged, as it yields inactive and disinterested accounts.







    * Paying for Ads Without a Proven Offer: Marion advises against investing in ads until you a proven, well-received offer to share. This ensures you’re able to use your resources more wisely and see bigger positive outcomes as a result!







    * Focus on Follower Count Over Relationships: Marion challenges the misconception that the once-coveted 10K follower count is worth it. She instead encourages building relationships by being authentic, sharing stories, and adding value. The emphasis is on quality rather than quantity, especially for those aiming for their first consistent five-figure months.











    * Looking Ahead to 2024: Marion anticipates the continued importance of relationships in the online space. She advises focusing on building connections, vulnerability, and storytelling to resonate with the audience. In fact, Marion’s upcoming book, “Small Audience Big Income,” dives even deeper into this theme!









    CONNECT WITH Marion







    Marion’s Website







    Marion’s Freebie: High Converting Lead Magnet Ideas







    You Might Also Like…







    My best lead gen advice for new designers







    Using People-Led Marketing to generate leads







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    • 40 min
    Episode 282: Intentional Business Trends for 2024

    Episode 282: Intentional Business Trends for 2024

    Intentional Business Trends Creatives + Service Providers in 2024







    In today’s episode of the podcast, I’m chatting about the biggest business trends I anticipate impacting the way we show up both internally and externally in our businesses as creatives and service providers in 2024! The way we did things back in 2019 no longer applies, and for many of us that’s a fantastic thing. This episode shares creative ways to strategically do business your own way as we continue to dive into 2024 with intention. If this kind of topic is just what you’re looking for, then be sure to tune into the full episode above!







    Intentional Business Trend Takeaways From This Episode:









    * Descaling Your Business:



    * I’m sharing how we’re now seeing an intentional shift away from relentless growth to thoughtful downsizing.







    * Now more than ever, it’s important to align your business structure with your personal goals as the CEO of your business, along with your financial goals.







    * Let’s normalize running your business in a way that works for you. Whether you dream of having a massive team or you want to stay a solopreneur, choose what works for you.











    * Rethinking Million-Dollar Goals:



    * At this stage in the game, do we really need to keep chasing after ever-increasing financial milestones?







    * How to assess your actual financial needs and redefine success accordingly.







    * Leveraging your self-awareness in determining your future business goals.











    * Return of Long-Form Content:



    * Blogs are back, baby! Did they ever really leave, though? In all seriousness, we’re seeing a huge resurrection of blogs, email marketing, and newsletters.







    * Why long-form content on channels you own (like your newsletter or your blog) trump short-form content on channels you’re simply borrowing (like TikTok and Instagram).







    * How creating more long-form content can pave the way for a deeper connection with your audience through meaningful, substantial content.











    * Doing Business Your Own Way:



    * We’re independent business owners so why do we insist on running our businesses like big corporate structures?







    * Why I skipped the January goal-setting frenzy this year, and what I’m doing instead.







    * Advocating for self-compassion as we evolve and experiment with our business strategies.













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    • 29 min
    Episode 281: Acquiring High Quality Clients with Heidi Taylor

    Episode 281: Acquiring High Quality Clients with Heidi Taylor

    Acquiring High Quality Clients as a Creative Service Provider







    In today’s episode of the podcast, I’m chatting about attracting high quality clients with business growth coach Heidi Taylor. As a creative service provider, you may have found yourself connecting with clients who aren’t quite the best fit for your unique service. And in this episode of the Brand Strategy Podcast, Heidi shows us how to leverage our individual strengths to call in our ideal clients. If this kind of topic is just what you’re looking for, then be sure to tune into the full episode above!







    Takeaways + Helpful Insights to Acquire High Quality Clients









    * Identifying Challenges in Client Acquisition: This conversation with Heidi delves into the challenges creatives and service-based business owners face in attracting the right clients, like dealing with low-quality leads, evolving beyond the current audience, and unconsciously continuing to sell to client who aren’t quite the right fit.







    * Leveraging Strengths for Client Alignment: Heidi emphasizes the importance of understanding and leveraging individual strengths, using the Gallup StrengthsFinder assessment as a tool. She shares some fantastic examples of clients who successfully shifted their focus by aligning their strengths with their client’s complementary strengths.







    * Language and Messaging in Marketing: Heidi shares the significance of using client language informed by strengths to attract clients who truly are the right fit. Heidi provides practical tips into how adjusting language and marketing strategies can lead to more effective client communication.







    * Case Studies: Heidi shares two case studies where clients underwent significant shifts in their businesses by reassessing their strengths, client relationships, and aligning their services with their natural abilities.







    * Final Takeaway: Heidi encourages business owners to conduct a yearly postmortem on their businesses, evaluating client alignment, strengths, and overall satisfaction. She offers a free resource for the audience to guide them through this process.









    CONNECT WITH HEIDI







    Heidi’s Instagram







    Heidi’s LinkedIn







    Heidi’s Freebie: Four Questions to Find Your Perfect Clients







    FOLLOW ALONG







    Brand Strategy Podcast







    Instagram







    Pinterest







    Leave a Review!







    LIKE THE SHOW?







    IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT!

    • 32 min
    Episode 280: Upgrade Your Brand During Your Slow Season

    Episode 280: Upgrade Your Brand During Your Slow Season

    Elevating your Brand during your Slow Season







    In today’s episode, I’m sharing ways to upgrade your visual brand during your slow season. For many of us in the wedding and event industry especially, the coming months often reflect an off season that we can strategically use to pour back into your amazing business. In this episode, I’m sharing thoughtful ways to upgrade your business, showcase your best work, and strategically rebrand for success.







    Tune into the full episode above!







    Making the Most of the Slow Season







    In this episode, Bonnie focuses on valuable strategies for upgrading your brand during the slow season, and shares more on specific points like:









    * The power of investing in your business







    * Using a slow season to showcase your best work







    * Elevating your visual identity to captivate your ideal clients







    * Thoughtfully launching in a season where you may have more margin in your calendar







    * Specific actions you can take to elevate your brand during an off season







    * And more!









    Recognizing the Need for Change







    If your current visual brand is no longer aligning with your goals, I encourage you to consider if a brand refresh or a rebrand could serve you well.







    If so, I’m currently accepting new custom branding clients for the New Year, and I would love to chat with you to see how I could potentially support you along this journey! Get in touch right here to start the conversation.







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    Episode 121 – 4 Ways to Utilize Your Slow Season to Rebrand











    Episode 246: 3 Signs It’s Time To Rebrand











    Brand Refresh vs. Rebrand for Creative, Service-Based Entrepreneurs









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    IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT!















    REVIEW THE TRANSCRIPT:







    Please note this transcript has been auto generated and may contain typos.







    Bonnie (00:07):Hi friend, and welcome to the Brand Strategy Podcast, a show created to equip you with the inspiration,

    • 19 min
    Episode 279: Navigating a Career Pivot in Mid-Life with Katie Dubois

    Episode 279: Navigating a Career Pivot in Mid-Life with Katie Dubois

    Pivoting Your Career in Mid-Life with Katie Dubois







    In today’s episode of the podcast, I’m chatting about navigating a midlife career pivot with purpose and passion with guest Katie Dubois. From graphic design generalist to presentation design specialist, Katie shares her inspiring journey and valuable insights on embracing change after 30+ years in the design industry. In this open, fun conversation, Katie shares how it’s never too late to chase after your passions, and her biggest lessons from executing a thoughtful career pivot in mid-life.







    Tune in for the full episode above!







    Takeaways + Thoughtful Lessons from a Mid-Life Career Pivot









    * Katie’s curiosity, adaptability, and desire for continuous learning.







    * Importance of being intentional and purposeful in career transitions.







    * Katie’s exploration of UX/UI design and the realization of market saturation.







    * Her advice: Prepare a runway for the transition, be purposeful, and avoid oversaturated fields.







    * The power of embracing change, plugging into a likeminded community, and community over competition!









    Connect with Katie







    LinkedIn







    Website







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    IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT!















    REVIEW THE TRANSCRIPT:







    Please note this transcript has been auto generated and may contain typos.







    Bonnie (00:07):Hi, friend, and welcome to the Brand Strategy Podcast, a show created to equip you with the inspiration, encouragement, and clarity you need to build a brand of your dreams. I’m your host, Bonnie Bakhtiari, brand designer, strategist, and founder of the Illume Retreat. From sustainable Strategy to heartfelt encouragement. Each episode is designed to equip you with the tools you need to chase after your dreams, because you deserve a brand that empowers you to do what you love, connects with your dream clients, and offers a deep sense of fulfillment along the way.

    • 28 min
    From the Archives – Ways to Mindfully Accept Unsolicited Business Advice

    From the Archives – Ways to Mindfully Accept Unsolicited Business Advice

    Mindfully Accepting Unsolicited Business Advice during the Holidays







    This time of year, many of us are gathering around the table to celebrate the holiday season with friends, family, and colleagues. And during these get-togethers, it’s all too common to find yourself in a conversation with someone who wants to share their opinions and advice on how you should run your business.







    In some cases, this well-intentioned advice is unsolicited so you might not know how to respond. Or perhaps it caught you unaware and now you’re beginning to experience doubt.







    In today’s episode straight from the archives, I’m sharing how you can mindfully accept advice so that you’re continuing to pursue your goals for your own success.







    Catch the full episode above!







    FOLLOW ALONG







    Brand Strategy Podcast







    Instagram







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    Leave a Review!







    LIKE THE SHOW?







    IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT!







    REVIEW THE TRANSCRIPT:







    Please note this transcript has been auto generated and may contain typos.







    Bonnie:Hi, friend, and welcome to the Brand Strategy Podcast, a show created to equip you with the inspiration, encouragement, and clarity you need to build a brand of your dreams. I’m your host, Bonnie Bakhtiari, Brand Designer, strategist, and founder of the Illume Retreat. From sustainable Strategy to heartfelt encouragement. Each episode is designed to equip you with the tools you need to chase after your dreams because you deserve a brand that empowers you to do what you love, connects with your dream clients, and offers a deep sense of fulfillment along the way. So grab a cup of coffee and join me on this journey, won’t you join me?







    New Speaker:Hey friends. Welcome back to the Brand Strategy Podcast, where today I am doing something a little bit different. I am going back into the archives, and I am resharing a past episode with you because hear me out. I think this is a reminder that we all need to hear this time of year. I am sharing an episode that aired back in December of 2022. It was about ways to mindfully accept advice, and it was coming from the standpoint of how to accept advice or listening to other people, um, who might have quite a handful of opinions about your business, how you run your business, how things are going as we gather together during this holiday season. So this is an episode about the importance of cultivating a filter that you use to sift through all of the noise that’s out there. Um, personally, I have been done for quite a while now taking advice from peo...

    • 18 min

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

SABI MW ,

Bonnie is the real deal!!

“Wait…gotta grab my notebook!” is what you’ll think when listening to Bonnie’s podcast! So packed with good info…must listen!

GVandegrift ,

Great Podcast for Entrepreneurs

Great Podcast. Bonnie has great conversations with her guests and each guest episode and solo episode are filled with value and actionable items you can take back to your business immediately! MUST LISTEN!!!

ErickaC84 ,

If you love learning to grow your business, this podcast is for you!

I personally love listening to podcasts that feature guests on their show. I love listening to all the different conversations on on the show ona variety of topics to help grow my business!

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