The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!
Episode 193: Using Online Summits to Grow Your Business with Krista Miller
With education being a major component of marketing our small businesses, you’ve likely considered hosting a virtual summit. With the year at home that 2020 brought us, so many businesses found success in hosting virtual summits, especially if they went through Krista Miller’s Summit in a Box Program!
In this episode, Krista is joining me to share why you should host a virtual summit, mistakes you should avoid, and how to get started in putting together your first virtual summit!
At Summit In A Box, Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved.
Why You Should Consider a Virtual Summit as a Service Based Business
Over the last year and a half, you’ve likely registered for free or paid virtual summits—as they took of during 2020 when we were all forced to stay home. As an attendee, you were exposed to tons of valuable content, but have you considered what the host created this summit for? Here are a few benefits of creating and hosting a virtual summit:
* Create a funnel for your business* Build relationships with potential speakers* Expand your reach through guest experts* Build a know, like, & trust factor* Email list growth* All Access Pass sales* Lead people to your services
Do any of those benefits feel special to you?
Most Common Mistake Service Providers Make with Online Summits
Now if you’re thinking about hosting your own virtual summit, there are a couple of mistakes you’ll want to avoid.
The first mistake is not niching down the audience for the summit. If you’re not catering the talks specifically for one audience, you may lose them before they ever purchase, or even during the summit to irrelevant content.
The second mistake is having a vague audience that you’ve not truly validated or clarified in your summit plans.
Steps to Take to Niche Down
1. Think through your audience and past clients or who you want to be working with – what do they have in common?
2. Figure out a topic for the summit that will attract those people.
3. Get on calls with these people
6 Step Road Map for Putting Together a Virtual Summit
Hosting a summit can be overwhelming if you’ve never done it before, but Krista has made a simple 6 step roadmap to help you get started. Not only does she walk you through set up, but she shares how you can succeed with your signups and conversions.
Now in our industry, the Standard Conversion Rates for All Access Passes are 3-5%, but with Krista’s 6 Step Road Map, her students are consistently seeing conversion rates of 15%.
Grab the 6 Step Road Map here >>
Catch the Show Notes
Get to Know Krista (1:57)
Focus on Other People First When It Comes to Your Event (4:00)
Why You Should Consider a Virtual Summit as a Service Based Business (5:46)
Krista’s Experience with Summits (10:37)
Most Common Mistake Service Providers make with Online Summits (14:32)
Episode 192: 5 Ways to Pivot Your Brand to Reflect Growth
Are you in a season of growth in your business that is guiding you into a major pivot? I believe that growth is worth celebrating, so let’s take a look at the strategy on how you’re executing growth!
In pivoting, you’re giving yourself permission to consistently do the work you love and make a difference in the lives of those you serve. In today’s episode, I’m sharing 5 ways to pivot your brand to reflect that growth!
5 Ways to Pivot Your Brand to Reflect Growth
1. Acknowledge that you’re not tied to one way of doing business forever.
As a business owner, you’ve likely experienced doing business a few different ways by now, whether you’re testing out new services or products—it’s easy to admit that you’ve not always done work the same way and there is room for growth. If you can acknowledge that idea and be open to change, you’re already taking the first step to pivoting.
2. Craft a brand around a sense of why that transcends the work that you do. (Not what)
As you decide to pivot, it’s important to know your why and continue to work for that. As you’re making pivots around your services and what you do, you can still tie it back to the original why.
3. Identify the direction you’re heading in and define a measurable definition of success.
Outline milestone to help create readily recognizable points to know when you’re moving in the right direction. Give yourself the grace to course correct if needed.
4. Craft a visual identity that reflects this transition.
We want your visual identity to reflect an experience you want to guide your ideal clients on. If it doesn’t reflect this pivot, it may be important to begin the rebrand journey so you have that reflected in your brand visuals.
5. Be proactive with your messaging so you don’t leave your audience behind.
It’s important to educate your audience on this new season. This will reinforce brand equity allowing you to show behind the scenes and give your audience an emotional buy in.
Brand Strategy Podcast
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Episode 191 : Stress-free Methods to Legally Protect Your Business with Girija Patel
Does getting legal in your business stress you out? It doesn’t have to! I’ve brought in Girja Patel to help guide us through stress-free methods to protect you business (and you).
Listen in as she shares a few steps you need to take as a new business owner or even if you’ve been established for years! She’s diving into what assets will help you protect your business, along with a few that will protect your customers as well!
Girija is a lawyer, a mom, a wife, podcaster, educator, and business owner in Houston, Texas. Her law practice, GBP Law, specifically focuses on helping creative entrepreneurs and online business owners build their business’ legal fundamentals so they can move forward confidently and do what they love. Her goal is to help make legal a line item and not a panic attack!
In 2020, Girija launched Your Contract Buddy (www.yourcontractbuddy.com), an online contract template shop, and also founded her podcast, Law Chat with Girija. From her days of being a prosecutor to now managing her own law practice, Girija’s core value to serve her community remains at the center of all her endeavors.
Making Legal Less Stressful
Getting your business legal is so important for your protection—and your client’s protection! That idea and task shouldn’t be stressful. Girja is on a mission to educate and inform creative entrepreneurs about legalizing their business without the overwhelm.
If her clients aren’t aware or educated, they’ll never understand the importance of being legal in their business. We can take this concept of education to any of our businesses—your client’s don’t know what they don’t know. It’s your job to educate them!
Fundamentals to Legal
When it comes to getting legal, prevention is is key, not the cure. If there is no contract in place, you’re not protected, especially when it comes to big projects, refunds, or scope creep.
Law isn’t scary—it’s part of everyday life. Purchasing items, walking across the street, so many everyday life tasks include law.
This means we should run to it, not away from it when it comes to our businesses. This biggest mistake you can make is “getting to it later.” You’ll never get to it if you continue to put it off and when you need to be legal, it’ll be too late.
Setting Up Your Sole Proprietorship, LLC, DBA, & Assumed Name
This is the very first step to getting legal in your business—you need to understand your entity options and set yourself up for success with the right type. If you’re plunging into making your business a solid foundation, you’ll want to make your business an LLC.
This protects your personal assets, but also set you up as a legitimate business when you approach a bank or investor in the future.
Your DBA & Assumed Names are simply calling your business by another name. This allows you to protect your business even if you’re not ready to commit to a name now.
Get Contracts for Your Business
Contract templates are great for starting your business and having a blanket coverage of protection, but when you decide to create custom services or work with bigger clients, it’s important to understand the value that comes with custom contracts.
Episode 190: How to Position Your Brand to Serve High-End Clients
The level of service you’re offering in your business will directly impact the types of clients you’re attracting. So if you’re tuning in today and you have big dreams about not only increasing the quality of service that you offer, but connecting with clients who value and appreciate that kind of service and are willing to invest accordingly, then this episode is for you.
Today, I’m sharing three ways to position your brand to serve and attract high-end clients! With high-end clients, you can earn more by elevating your services without adding more to your schedule
How to Position Your Brand to Serve High-End Clients
1. Understand your audience.
We first want to lay the foundations so that these updates to your services and this intentional pivot can be as successful as it can be. So to do that, we actually want to focus on who exactly this higher end audience is that we want to connect with.
This means you’ll need to understand the demographics of this potential audience, then dive into their psychographics. Start to look for their pain points, so you can build a luxury solution that solves their problems.
2. Price to reflect the quality.
When you are wanting to reach out and connect with higher end clients, price actually does matter. So having a foolproof luxury marketing strategy, paired with budget prices, you know, like if you’re still undercharging for your work, it simply doesn’t work because to the higher end buyer, it actually comes across as untrustworthy.
It makes them question what you’re doing wrong that would charge so little.
3. How to market the experience.
When you look at luxury brands, they’re not selling a product, they’re selling an experience. Look at what your experience will do for your clients and elevate their experience. This will make them excited to pay for this experience.
As you start to build out this desirable experience, that’s going to draw higher end clients in and delight them at every turn. Don’t be afraid to weave in your brand story. Don’t be afraid to integrate your brand values, the heart and the mission into every touch point so that you are connecting with your clients in an emotional and relational way that creates loyalty. And plus it gives your clients the opportunity to connect with your brand at its core.
If you’re ready to elevate your brand and work with high-end clients, come join me for my free masterclass that shows you how to earn more without doing more in your design business!
Brand Strategy Podcast
Episode 189: How to Create a Strategic + Realistic Content Plan with Latasha Doyle
Are you just spinning your wheels creating content on an unrealistic schedule without a strategy? We’re ending that today. Latasha Doyle of Uncanny Content joins us in today’s episode to discuss how to create a strategic and realistic content plan that serves your audience.
Listen in as she shares how to plan, create, and schedule on a realistic timeline, plus highlights how you as a business owner can avoid the overwhelm that comes with content creation.
Latasha Doyle is a content strategist and copywriter. She owns Uncanny Content, a small studio that supports clients in creating content that is on-brand and on purpose.
Who Needs a Content Strategy
Content strategy is a great marketing tactic to help educate your ideal client. Content creation can include podcast episodes, blog posts, digital products, downloadables, Instagram content, email marketing, and more. Any way that you are communicating with your potential or ideal clients is considered part of your content strategy.
At Uncanny Content, Latasha and her team are primarily working with female entrepreneurs who have multiple businesses. With any content strategy comes a ton of content creation that may not necessarily be in their wheelhouse or in their schedule.
Creating a Content Plan that is Strategic & Realistic
While most of us as entrepreneurs are visionaries, we have to keep in mind the concept of being realistic when it comes to our content plan—how much can we actually accomplish?
Consider this—if you only have one hour a day to work on your content, you’re not going to be able to complete one of every single content type that’s possible. You have a full-time job in entrepreneurship that you need to focus on first.
In order to keep it strategic and realistic, it’s also important to plan ahead in every step of the process. This includes content planning, creation, and scheduling. Ideally it could look like the following:
* Plan one quarter ahead.* Write two months ahead* Scheduling one month ahead.
This give you space to adjust your plan and content, without overwhelming yourself with weekly content creation at the last minute.
Using Content to Communicate & Relate with Clients
You’re likely creating your content to serve your clients. This means you need to have real conversations with them too to truly understand what they need from you and what will resonate well with them in your content creation.
What could communicating with your clients look like for your business? You could show up on Instagram more with polls, or offer up zoom links for client meetings and feedback, or build content based on commonly asked questions.
Avoiding Content Creation Overwhelm
It is so easy to get caught up in the latest marketing trends and strategies. Latasha’s advice for new businesses is to not be everywhere—it’s actually a risk to be everywhere. If you’re taking the time to strategically market on every platform, you’ll begin to feel the need to create custom content for every platform, which will lead to content creation overwhelm.
Not only does marketing on every platform make you feel that way, but creating too much content can as well. Let’s step into our CEO hat for a moment. As the CEO, you shouldn’t be spending the time creating every single piece of content for your business, right? You should be focused on creating the concept or pillars of your content strategy,
Episode 188: How to Create a Brand that Tells Your Story AND Resonates with Your Ideal Clients
Whether you’re a brand new business owner or you’re years into your business, have you found a way to tell your story and resonate with your ideal clients in your brand? Let’s discuss how this can be done!
In today’s episode, I’m sharing 3 ways you can inspire connection in your brand with ideal clients that will leave them feeling empowered and connected to you.
3 Ways to Inspire Connection
1. Find the sweet spot where your values and your ideal client’s values overlap.
As you create your brand, start looking at it like a Venn Diagram where your client’s values are in one space and your values are in the other. We’re looking to find overlap in the middle—that’s your sweet spot. This is the space that allows you to create experiences and services that mean the most to you but serve your clients best. You want your clients to see themselves in your own brand.
2. Look at your own story.
Since we’re looking to inspire connection with your ideal clients, you’ll want to look at your own story, your wins, your transformational experiences that will help you win the trust of your clients. If you can create growth and transformations for yourself, you can do it for others.
3. Invite your clients to meet you.
No matter who you are working with, you’re serving as the guide to their growth, therefore you need to show them that they can be the hero of their own story. Find ways to serve potential clients that will help connect them and convert them into your clients. It’s important to make your clients feel seen and heard in your brand and service.
You Don’t Have to Sacrifice Parts of Your Own Story
Now I know that these seemingly simple steps feel well and good. I love the idea of creating this kind of brand, but I don’t quite know where to start, or you might be feeling like, “You know what, I just don’t think I have the time to prioritize my own brand while I’m constantly working with my clients.”
I believe that you do not have to sacrifice parts of your own story in order to build a strategic and profitable brand. I do not believe that you need to do more or add more to your already overflowing plate in order to experience the kind of brand that leads to that consistent income and that dependable and genuine connection with your ideal clients and as a brand designer and strategist, that’s exactly what I do with my clients.
Let’s get in touch with a free complimentary consult call: bisforbonniedesign.com/contact
Book Your Complimentary Consult Call: bisforbonniedesign.com/contact
Brand Strategy Podcast
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Full of helpful tips
Bonnie’s podcast is one of my favorites! She’s kind and so helpful in sharing tips you can implement into your business right away.
There’s SO much work that goes into building a personal brand and it’s a long term game for sure. Bonnie and her amazing guests help me keep pushing forward in building my brand even when it feels hard. They share the best tips and tricks for branding!
Bonnie is super encouraging in this podcast, providing approachable tips to start your own brand strategy. I highly encourage you to give the Brand Strategy Podcast a try. I think you’re gonna like it.