The Mariah Coz Show

Mariah Coz
The Mariah Coz Show

The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently.

  1. FEB 20

    Your 8-Week Action Plan From Launch to Evergreen (Choose Your Path)

    In this episode, I’m breaking down the 3 different 8-Week Action Plans from the Profit Architecture Accelerator, so you can choose which one you will focus on in our 8 Week LIVE cohort together! This is pulled directly from the pre-work for the Profit Architecture Accelerator, as step 1 is to choose your area of focus for our 8-Week LIVE coaching cohort.  ➡️ Watch the video HERE.  Profit Architecture teaches the entire evergreen ecosystem of funnels + offers, with a full 12 months of time to execute. Over your 12 months, you’ll implement all of these different offer types, products, and strategies into a cohesive ecosystem.  I mention the episode “How To Build Your Evergreen Ecosystem in Under 12 Months (Your Detailed Month By Month Plan)” as a zoomed-out view of what you will build over 12 months in the program.  Today, you need to choose which 8-Week Action Plan you will be focused on first (day-by-day custom calendar). ➡️ Read the full blog post here Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit  Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop In this episode: The 3 main offer types you can choose from and how to decide where you should start Why I recommend you build out the low ticket offer + funnel last (it’s very intentional) How to launch and go evergreen in just 8 weeks - week by week plan in detail! The major differences between a signature course + high ticket program you need to understand Pre-selling, re-launching an existing offer, and more! Resources + Links: Visit the site - www.mariahcoz.com  Shop - www.mariahcoz.com/shop  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join

    37 min
  2. FEB 19

    I’ve Been Selling Courses for 10+ Years. These Are 3 Strategies I Wish I’d Done Sooner.

    In this episode, I’m sharing 3 strategies I wish I had implemented sooner in my business journey! If you’ve hit a revenue plateau or ceiling, or just feel stuck not knowing what exactly is going to catapult you to the next level, this is what I would focus on (and what I tell my multi-million dollar clients too).  I don’t believe in “mistakes” or “regrets”, but I DO wish I had known how impactful these 3 things were so I wouldn’t have procrastinated and put it off so long. Because once I did these 3 things, everything I was doing amplified like WOAH! I’ve been doing this for 10+ years and worked with thousands of students and clients, so I know what really moves the needle and what doesn’t. These 3 strategies are things that can just take everything you’re already doing and add fuel to the fire! There’s always “reasons” for putting things on the backburner and procrastinating implementing new strategies, but I really want to encourage you to focus on these few things that make a huge difference. ➡️ Read the full blog post here Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit  Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop In this episode: What I recommend you do first + next if your sales are flat or revenue has plateaued  The 3 biggest opportunities you have to increase sales + revenue now Which offer type brings in the most revenue (from 10 years of data) - and the tradeoffs that come with it The 1 big shift that changed the trajectory of my business 10 years ago  My $15k “mistake” and how I turned it around The low ticket offer strategy I resisted for way too long - then exploded our sales The “order of operations” to unlock your next level   Resources + Links: Visit the site - www.mariahcoz.com  Shop - www.mariahcoz.com/shop  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join

    33 min
  3. FEB 18

    I Have Something They Don’t Have (And You Do Too)

    In this episode, I’m sharing a big lesson inspired by a conversation with one of my multi-million dollar clients - it might just be the reminder you needed today too.  If you’ve ever felt like a small fish in a big pond, or like you don’t “belong” in the rooms you find yourself in, or you just need a reminder about how special what you do is…this is for you. ➡️ Read the full blog post here Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit  Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop In this episode: The weird reason my $5M-$100M clients hire me and join my programs What to do when feeling like you don’t “belong in the room”  Every time you feel like you’re behind or not good enough, remember that someone else wishes they had what you have Taking back your power and remembering who you are What’s more impressive than followers, fame, or high revenue  How to incorporate this mindset into your messaging, copy, and content Resources + Links: Visit the site - www.mariahcoz.com  Shop - www.mariahcoz.com/shop  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join

    21 min
  4. FEB 10

    You’re a Person, Not a Product: How Frameworks Will Set You Free

    Shifting to a framework-focused business will set you free. This is one of those things that once you see it, you can’t unsee it and you’ll wonder how you have gone this long without realizing it! This has been a huge a-ha moment for me and my clients, and I find myself linking my multi-million dollar clients to this training all the time! It comes up week after week, and I knew I needed to share it with you here. So much of the burnout, resentment, and growing pains that people experience as course creators, coaches and CEOs is because they don’t make this shift sooner. They aren’t even aware of the shift and how their marketing is creating more of this “problem”. A few years ago, I shifted into a business model that puts the focus on my frameworks, processes, resources and IP - rather than my time, energy, attention or personality.  It’s all about leading with your process, your method, the outcome of what you teach and using that as the cornerstone of your marketing, rather than how much access, time, or attention they get from YOU yourself as an individual. This shift will set you free! You can watch the full video training I mention in this episode here: https://mariahcoz.com/blog/framework-based-business  ➡️ Read the full blog post here Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit  Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop In this episode: The shift all of my multi-million dollar clients are making right now How to break through a revenue plateau or ceiling with this shift Why things feel so heavy and overwhelming and how to turn it around  Specific tweaks to make to your copy, marketing and language right away The Commodization and Commodification of your personality, products and time and how to stop it The life-changing freedom that comes from a framework-focused approach Resources + Links: Visit the site - www.mariahcoz.com  Shop - www.mariahcoz.com/shop  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join

    44 min
  5. FEB 5

    2024 Year In Review: 7-Figures With Zero Calls 📵

    It’s time for another “Year in Review”! In this episode, I recap 2024 - what went well, what didn’t work out, where we landed and what changed everything for us this year. It’s full of juicy lessons learned and behind-the-scenes stories I haven’t shared, so grab some tea and enjoy! I run a 7-figure course business with no zoom calls on my calendar, 1 team member, working It’s really simple. We focus on evergreen sales. We do 1-2 launches per year. I love the creativity I get to bring to my work. Come behind the scenes and see what we did in 2024 and the lessons it taught me. ➡️ Read the full blog post here Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit  Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop In this episode: The two very distinct “halves” of 2024 (one was not so good, one was way more fun) My “line in the sand” moment that changed everything (you can watch on video, ha!) The “how” matters more than ever - why finding a sustainable way to run your business is key Unlocking my personal power and reclaiming “annoying” to blow up our sales Evergreen funnels, launches, mistakes and more The decision that lit a fire under my butt and actually paid off “Low Ticket for Leads, Premium for Profit” Realizing there is no endgame and why I’m cool with that Resources + Links: Visit the site - www.mariahcoz.com  Shop - www.mariahcoz.com/shop  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join

    50 min
  6. FEB 5

    Big News: The Profit Architecture *LIVE 8-Week Accelerator* Cohort! 🎉

    HUGE ANNOUNCEMENT!  We are SO excited to be hosting a LIVE, 8-Week Accelerator experience in Profit Architecture through March and April! Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit  ⏰Enrollment closes Monday March 3rd. We kick off 8 Weeks of LIVE support on March 4th. Join TODAY to immediately start on the powerful pre-work, get bonus time in the program, and complete the “Cash Injection Challenge” before we even start! All details are in the episode! ➡️ Read the full blog post here Enroll in the Profit Architecture Accelerator LIVE 8-Week Experience here: mariahcoz.com/profit (doors close March 3rd, we kick off March 4th! Get bonus time in the program + more the sooner you join.) Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop  In this episode: Everything you need to know about the upcoming Profit Architecture Accelerator LIVE 8-Week Coaching Cohort All the details about how it works, when we’re starting, the 8-Week Action Plans and more Why you should join ASAP to get a head start and bonuses! Why I’m doing this now after years of 100% async programs and zero zoom calls Will I ever do something like this again? (hint: probably not, so join us for this special experience!) How we’ll be celebrating your hard work after the 8 weeks and what comes next Why I’m not charging anything extra for this one-time LIVE experience (even though everyone told me I should) Important announcements about enrollment closing, changing payment options and more Enroll in the Profit Architecture Accelerator LIVE 8-Week Experience here: mariahcoz.com/profit (doors close March 3rd, we kick off March 4th! Get bonus time in the program + more the sooner you join.) Resources + Links: Visit the site - www.mariahcoz.com  Shop - www.mariahcoz.com/shop  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join

    45 min
  7. 12/20/2024

    I Won't Be Doing THIS In 2025 (You Probably Shouldn't Either)

    In this episode, I’m sharing one major thing I am not doing next year and why, and how you can assess if maybe you need to stop wasting time on this one thing too! In October, I posted this on social media:  “Rather than spending any time throwing together a last minute Halloween offer today, which would be irrelevant by tomorrow, I spent my precious, limited work time today putting together a digital product and all new ad campaigns that will literally make sales 24/7, 365 days/yr when we publish them tomorrow 🤷🏼‍♀️ There are people who *say* things like "work smarter not harder!" to be cute, and then there are people who actually act accordingly 😉” Today, I’m breaking down something that I did not find worthwhile in 2024 and won’t be doing next year, and how I would approach seasonal sales to make it fun and easy for you. You’re better off spending the time you would put into a one-time-use promotion into an evergreen funnel that will serve you every day for years to come! ➡️ Read the full blog post here In this episode: The one thing I won’t be doing in 2025 and why The difference between a simple flash sale + a whole custom promotion How Black Friday solidified my decision on this Why “one-time-use” activities and promotions aren’t the highest ROI How this applies to my content strategy in 2025 Why I’d rather spend 3 days building an evergreen offer + funnel + ad campaign than a “once a year” sale How to assess the highest ROI and most profitable best use of your time projects in your business In this episode I mention Map Your Model, which you can find at mariahcoz.com/model I mention the free masterclass at mariahcoz.com/profit - highly recommended! You can get my flash sale templates at mariahcoz.com/flash  Resources + Links: Visit the site - www.mariahcoz.com  Shop - www.mariahcoz.com/shop  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join

    17 min
4.8
out of 5
185 Ratings

About

The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently.

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