98 episodes

The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently.

The Mariah Coz Show Mariah Coz

    • Business
    • 4.9 • 185 Ratings

The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently.

    Sprint With Us! Launch Before Black Friday and Let Mariah Promote You

    Sprint With Us! Launch Before Black Friday and Let Mariah Promote You

    Sprint With Us! Launch Before Black Friday and Let Mariah Promote You
    (Thank you to our sponsor and partner, Skool!)

    🤩 Want to launch something before Black Friday/Cyber Monday (the biggest sales weekend of the year?)
    😍 Want to get out of your own way and take imperfect action with us?
    😄 Want Mariah to promote your new free group or paid offer link to our audience, meaning more visibility for your biz before the end of the year?
     
    A couple weeks ago, I had an idea (love it when that happens)
    What if instead of motivating people to take action with run of the mill bonuses or “rah rah” cheerleading, we did something REALLY valuable for our Monetize members that would actually boost their business?
    What if we really inspired people to take imperfect action NOW, together, and be rewarded for that?
    The idea for our upcoming Skool Sprint was born (and ALL Monetize members are welcome to participate!)
    💭 I thought, “what if we all worked together on launching either a free group, paid subscription or paid digital product before Black Friday - and then *I* can actually promote and share all those awesome groups and offers with *my* audience??”
    So that’s what we’re doing!
    So, do you want me to promote your free group or paid offer to my audience?
     
    Here’s how it’s going to work:
    ✅ You join Monetize, where you will create + prepare to launch either a free group or paid offer (subscription or one-time purchase digital product) in about 3 weeks, using our step-by-step tools, templates, checklists, and trainings that make it as simple as humanly possible
    ✅ You will submit a link to your offer/group to be included in a blog post that will be promoted to our audience (there’s a deadline to submit your link by). We welcome both B2C and B2B products!
    ✅ I will promote that post to my email list, on social media, and in the Creator Party community (tens of thousands of people combined, to an audience with a huge variety of interests!)
    All of this is happening before Black Friday, so you’ll have something super high value to offer for the biggest business weekend of the year!
    The 3-week sprint *officially* kicks off October 23rd in the Monetize community.
    However, the sooner you join, the more time you will have to get your free or paid offer put together and prepped - so I recommend you start right now.
     
    Get a head start and join us today to start your Sprint!
     
    Important details:
    You need to be an active member of Monetize to be eligible for the Sprint
    Your offer does need to be hosted on Skool to be eligible to be promoted by us (free group, paid subscription, or one-time purchase product hosted on Skool) - a free Skool software account is included in your Monetize membership
    We will not promote any offer or groups that do not align with our company values or follow our Inclusive Language Guidelines, this is at our sole discretion.
    You need to submit your link before this Sprint deadline, late submissions cannot be accepted or published as we need time to prepare the posts on our end
     
    Join our FREE community, Creator Party, today: request access here.
    Inside the community, you can unlock premium courses by being part of the conversation.
    You earn points by contributing to the community to unlock access to courses about:

    💰 Monetizing your content as a creator with paid communities, digital products and courses
    💎 Maintaining a diamond-sharp CEO mindset
    🗓️ Planning your revenue and audience growth as a course creator
    📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
    ⭐ Launch debriefs, exclusive workshops, and so much more!
    Join our FREE community, Creator Party, today: request access here.
    💗Thank you to our sponsor and partner, Skool!

    This group is brought to you by Skool - the community platform for creators. If you’d like to learn more

    • 9 min
    Profitable Models for Recurring Revenue (Watch a Lesson From Monetize)

    Profitable Models for Recurring Revenue (Watch a Lesson From Monetize)

    In this episode and video, I’m sharing with you a lesson from my program, Monetize! It’s all about different models for monetizing as a creator with your own offers - the pros and cons of subscriptions vs one-time purchase products, examples of both, and how they can work together.
    Listen to the audio on the podcast or watch the video here. 
    ⭐ Join us for our Sprint, launch before Black Friday/Cyber Monday and Mariah will promote you to our audience! Learn more here. 
    I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
    In this episode and video:
    The two core models for monetizing with your own products as a creator
    Why creators should have at least one revenue stream that they own (other than sponsors or affiliates) 
    The difference between selling one-time purchase products and recurring revenue subscriptions, and who is suited to each
    Examples of each for different niches
    How to combine both of these models into one powerful ecosystem
    Choosing the model to start with that fits your personality and goals
     
    Join our FREE community, Creator Party, today: request access here.
    Inside the community, you can unlock premium courses by being part of the conversation.
     
    You earn points by contributing to the community to unlock access to courses about:
    💰 Monetizing your content as a creator with paid communities, digital products and courses
    💎 Maintaining a diamond-sharp CEO mindset
    🗓️ Planning your revenue and audience growth as a course creator
    📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
    ⭐ Launch debriefs, exclusive workshops, and so much more!
    Join our FREE community, Creator Party, today: request access here.
    💗Thank you to our sponsor and partner, Skool!
     
    This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today. 



    RESOURCES MENTIONED:
    www.creatorparty.co   
    https://www.skool.com/mariah 
    https://www.fearlessceo.co/
    https://www.fearlessceo.co/blog 
     
    SUBSCRIBE ON YOUR FAVORITE PLATFORM:
    Amazon Music/Audible
    Apple
    Audacy
    Deezer
    iHeartRadio
    JioSaavn
    Player FM
    Spotify

    VIEW THE SHOW NOTES:
    https://www.fearlessceo.co/blog/recurring-revenue 

    SUBMIT YOUR QUESTION:
    https://www.fearlessceo.co/podcast

    • 28 min
    Answering Your Questions About My Workweek & Schedule (Part 2)

    Answering Your Questions About My Workweek & Schedule (Part 2)

    In this episode, I’m answering your questions about how I plan my schedule and structure my workweek as a creator and business owner. This is Part 2 of a 2-Part series showing you my unique approach to planning my months > weeks > days and how I manage my tasks without any “productivity apps”. 
     
    I’m answering all your follow up questions about how I get through the boring tasks, how I plan for low-energy seasons, and more!
     
    Listen to the podcast or watch the video here. 
     
    I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
     
    In this episode:
    My “must-do” tasks for the week
    My top 3 priorities every week
    How I balance structured work and spontaneous ideas
    How I translate the Map Your Model practice into my monthly, weekly and daily actions
    How to plan around low energy seasons in your business
    My thoughts on if newer business owners can have 3-4 day workweeks and be successful
    How to build in buffer for reactive tasks that pop up
    How my schedule changes seasonally
    If I use any apps or tools to be more “productive” (hint: I don’t)
     
    Join our FREE community, Creator Party, today: request access here.
     
    Inside the community, you can unlock premium courses by being part of the conversation.
     
    You earn points by contributing to the community to unlock access to courses about:
     
    💰 Monetizing your content as a creator with paid communities, digital products and courses
    💎 Maintaining a diamond-sharp CEO mindset
    🗓️ Planning your revenue and audience growth as a course creator
    📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
    ⭐ Launch debriefs, exclusive workshops, and so much more!
     
    Join our FREE community, Creator Party, today: request access here.
     
    💗Thank you to our sponsor and partner, Skool!
     
    This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today. 



    RESOURCES MENTIONED:
    www.creatorparty.co   
    https://www.skool.com/mariah 
    https://www.fearlessceo.co/
    https://www.fearlessceo.co/blog 
     
    SUBSCRIBE ON YOUR FAVORITE PLATFORM:
    Amazon Music/Audible
    Apple
    Audacy
    Deezer
    iHeartRadio
    JioSaavn
    Player FM
    Spotify

    VIEW THE SHOW NOTES:
    https://www.fearlessceo.co/blog/my-schedule-part-2 
     
    SUBMIT YOUR QUESTION:
    https://www.fearlessceo.co/podcast 
     

    • 31 min
    How I Plan My Workweek & Schedule (Part 1)

    How I Plan My Workweek & Schedule (Part 1)

    In this episode and video, I’m sharing a detailed breakdown of how I structure and plan my work weeks and schedule as a business owner and creator. This is Part 1 of a 2-Part series showing you my unique approach to planning my months > weeks > days and how I manage my tasks without any “productivity apps”. 
     
    I’m walking you through my Google Doc system for managing my day to day tasks and projects, as a tiny team built for independent work. 
     
    I highly recommend you watch the video showing the full walkthrough, but we’ve also made the audio available on the podcast. 
     
    I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
     
    In this video:
    Why I aim to work 3 to 4 days a week
    My “anti-schedule” approach to my work week that is all about creating space for energizing work
    Walk through 3 months of my schedule day-to-day over my shoulder (watch the video!)
    Why I don’t use any productivity apps, and how I set everything up in Google Docs
    What a launch week looks like vs. a regular workweek
    Why I don’t really have an ideal schedule
    How I build out my months > weeks > days on the calendar
     
    Join our FREE community, Creator Party, today: request access here.
     
    Inside the community, you can unlock premium courses by being part of the conversation.
     
    You earn points by contributing to the community to unlock access to courses about:
     
    💰 Monetizing your content as a creator with paid communities, digital products and courses
    💎 Maintaining a diamond-sharp CEO mindset
    🗓️ Planning your revenue and audience growth as a course creator
    📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
    ⭐ Launch debriefs, exclusive workshops, and so much more!
     
    Join our FREE community, Creator Party, today: request access here.
     
    💗Thank you to our sponsor and partner, Skool!
     
    This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today. 



    RESOURCES MENTIONED:
    www.creatorparty.co   
    https://www.skool.com/mariah 
    https://www.fearlessceo.co/
    https://www.fearlessceo.co/blog 
     
    SUBSCRIBE ON YOUR FAVORITE PLATFORM:
    Amazon Music/Audible
    Apple
    Audacy
    Deezer
    iHeartRadio
    JioSaavn
    Player FM
    Spotify

    VIEW THE SHOW NOTES:
    https://www.fearlessceo.co/blog/my-schedule-part-1 
     
    SUBMIT YOUR QUESTION:
    https://www.fearlessceo.co/podcast 
     

    • 48 min
    My Plan For Creating Ongoing Sales Through Content: Behind The Scenes Update

    My Plan For Creating Ongoing Sales Through Content: Behind The Scenes Update

    In this episode, I’m sharing my overall brand + biz plan for this upcoming season - with a focus on regular recurring activities for sales, content marketing, and a simple weekly cadence. 
     
    Now that the initial Monetize pilot launch is wrapped up and Monetize is now open for people to join every day, my focus is shifting to the ongoing marketing plan for welcoming new members to our paid product consistently. 
     
    My big focus is on a very simple “system” that is just sharing high value content 1-2x per week, linking to my paid products from there, and selling organically for now.
     
    I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
     
    In this episode:
    The 3 pillars I’m focusing my marketing energy on now (podcast, newsletter + community)
    Why I want to create a newly revamped, branded newsletter to round out my content strategy
    The community flywheel feedback loop and how I have endless content ideas
    Building out my updated Hologram database (my content repurposing system) 
    Designing a sustainable “content > sales” system that fits within my 3-day workweek 
    My approach to getting organized 
    I constantly go back and forth about the naming of the components of my brand
    Why you don’t have to do any of this perfectly to be successful (seriously, I fly by the seat of my pants most of the time!)
     
    Join our FREE community, Creator Party, today: request access here.
     
    Inside the community, you can unlock premium courses by being part of the conversation.
     
    You earn points by contributing to the community to unlock access to courses about:
    💰 Monetizing your content as a creator with paid communities, digital products and courses
    💎 Maintaining a diamond-sharp CEO mindset
    🗓️ Planning your revenue and audience growth as a course creator
    📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
    ⭐ Launch debriefs, exclusive workshops, and so much more!
    Join our FREE community, Creator Party, today: request access here.
     
    💗Thank you to our sponsor and partner, Skool!
    This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today. 
     
    RESOURCES MENTIONED:
    www.creatorparty.co   
    https://www.skool.com/mariah 
    https://www.fearlessceo.co/
    https://www.fearlessceo.co/blog 
     
    SUBSCRIBE ON YOUR FAVORITE PLATFORM:
    Amazon Music/Audible
    Apple
    Audacy
    Deezer
    iHeartRadio
    JioSaavn
    Player FM
    Spotify

    VIEW THE SHOW NOTES:
    https://www.fearlessceo.co/blog/sales-from-content 
    SUBMIT YOUR QUESTION:
    https://www.fearlessceo.co/podcast 
     

    • 1 hr 12 min
    Payment Plans vs. Subscriptions and Monthly Memberships

    Payment Plans vs. Subscriptions and Monthly Memberships

    In this episode, I’m sharing why we chose to go with a subscription type pricing structure for our new offer, Monetize, (subscription meaning you can sign up, cancel anytime, come back anytime) rather than the typical payment plan or pay in full options. 
    I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
    In this episode:
    Why we chose to create Monetize as a monthly subscription
    The simple subscription offer I was designing *before* Monetize became a thing, to give you an example
    My fears and hesitations around a subscription vs. payment plan structure
    How I think it will impact revenue, for better or for worse
    How embracing simplicity and enoughness changed my perspective on what a subscription had to look like
    How a subscription type offer fits in with my vision for my evolving ecosystem of various offers
    Certain types of offers make sense as a subscription and some don’t
    The 3 specific things I’m focusing on to make this subscription a success 
    Answering your biggest questions about subscription offers 
    Join our FREE community, Creator Party, today: request access here.
    Inside the community, you can unlock premium courses by being part of the conversation.
    You earn points by contributing to the community to unlock access to courses about:
    💰 Monetizing your content as a creator with paid communities and online courses
    💎 Maintaining a diamond-sharp CEO mindset
    🗓️ Planning your revenue and audience growth as a course creator
    📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
    ⭐ Launch debriefs, exclusive workshops, and so much more!
    Join our FREE community, Creator Party, today: request access here.
    💗Thank you to our sponsor and partner, Skool!
    This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today. 

    RESOURCES MENTIONED:
    www.creatorparty.co   
    https://www.fearlessceo.co/
    https://www.fearlessceo.co/blog 
    SUBSCRIBE ON YOUR FAVORITE PLATFORM:
    Amazon Music/Audible
    Apple
    Audacy
    Deezer
    iHeartRadio
    JioSaavn
    Player FM
    Spotify

    VIEW THE SHOW NOTES:
    https://www.fearlessceo.co/blog/payment-plans-vs-subscriptions 
    SUBMIT YOUR QUESTION:
    https://www.fearlessceo.co/podcast 
     

    • 1 hr 11 min

Customer Reviews

4.9 out of 5
185 Ratings

185 Ratings

Cassiecmc ,

Loving this content!!!!!

I was looking for insight into evergreen courses and I’ve been hooked on her podcast ever since! Love love love this platform!

Ukejen ,

Great show!

I get great ideas for growing business with every episode.

Indigo Vibes ,

Awesome podcast

Great info and guests. Love hearing other people’s stories and how they’ve up leveled with their courses

A grow for the podcast would be to minimize back ground noise when recording. Sometimes someone is typing while recording and I find that distracting.

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