The Build Good Fundraising Podcast

BuildGood.com
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The Build Good Fundraising Podcast

Fundraising isn't easy, but it should be simple. We take the mystery out of fundraising with practical tips and strategies to help nonprofit leaders grow their revenue and impact so they can do more good in the world. 

  1. 30 ОКТ.

    #99: Road To Summit: Research-backed ways to improve donor retention, with Nathan Hill

    Today we’re launching the Build Good Summit, and introducing the first speaker—Nathan Hill from NextAfter.Nathan and the NextAfter team recently analyzed how the fundraising of 211 nonprofits impacts donor retention.And in today’s chat, he’s sharing 3 key things you can do to retain more donors—backed by research and actual donor data.If you want to get fresh ideas to grow your revenue—and get together with other fundraisers who are doing interesting and innovative things to draw donors close...

    40 мин.

  2. 18 СЕНТ.

    #98: 4 easy ways to improve your fundraising copy—and 4 bonus ways to level up, with Hannah Vermeer

    Today, BuildGood’s resident fundraising copywriter delivers a masterclass in how to craft fundraising copy that leads people toward greater generosity. Hannah Vermeer gets into simple, easy and effective ways you can change the words you use in your fundraising—and changing the words you use is free. It costs you nothing. Whether it’s making your donor feel like they have an important and meaningful role to play, or crafting copy that’s easy to read and emotionally resonant, you’ll...

    1 ч.

  3. 17 ИЮЛ.

    #97: The 8 steps to building a wildly successful monthly giving program, with Dave Raley

    If you’re tired of riding the revenue rollercoaster—where your nonprofit’s cash flow is always dependent on a few key fundraising campaigns during the year— your big opportunity is building a strong monthly giving programGrowing recurring giving not only smoothes out your cash flow year round, it also increases the lifetime giving of your donors. And it’s a direct pipeline to mid-level, major and legacy gifts.But building a strong monthly giving program requires some thought and care. Yo...

    46 мин.

  4. 26 ИЮН.

    #96: How to A/B test your way to fundraising success, with Ronen Tal

    “Always be testing”. That’s popular fundraising advice. After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize. But how do you decide what to test? How do you set up a proper A/B test? And how do you make sure you learn something meaningful from it? That’s what we get into in today's chat with Ronen Tal, the Director of Integrated Marketing and Fundraising at Nature Conservancy of Canada. He stewards a donor f...

    48 мин.

  5. 15 МАЯ

    #95: How to use organic content to build trust at scale and attract donors, with Brynne Krispin

    Social media isn’t working for most nonprofits.If you’re watching your engagement drop while spending hours on content creation, you're likely about ready to give up on social media for good.And no one would blame you.That’s why we’re continuing our series on new donor acquisition by talking about these challenges head-on.We’re talking to Brynne Krispin from Cause Fokus about how to tap into the power of empathy to actually find supporters online through social media.In our chat, we get into:...

    34 мин.

  6. 8 МАЯ

    #94: How Google ads can help you find new donors and grow your fundraising, with Kevin Harwood

    In our ongoing series on new donor acquisition, we’re talking to one of Canada’s most sought after advertising specialists about how to use Google ads to boost your fundraising. Kevin Harwood manages more than $10m in ad spend for nonprofits across North America, and is at the forefront of what is working…and isn’t. On today’s show, we get into: How to think about online advertising (hint: it’s not about an immediate return on your investment) What options your nonprofit h...

    45 мин.

  7. 17 АПР.

    #93: How to attract new donors online using the Google Ad Grant, with Chris Barlow

    We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it. In today’s chat, Chris Barlow gets into everything you need to know to get started with the grant—and he also shares a simp...

    48 мин.

  8. 3 АПР.

    #92: How to use Meta ads to find and acquire new donors, with Dana Snyder

    Have you ever used paid Facebook and Instagram ads to support your fundraising? Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you’re just starting out—and if you’re new to digital marketing.To continue our series on new donor acquisition, we’re chatting with Dana Snyder from Positive Equation, host of the Missions To Movements podcast and Creator of the Monthly Giving Mastermind. Her mission is to equip nonprofits with the knowledge of h...

    37 мин.
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Fundraising isn't easy, but it should be simple. We take the mystery out of fundraising with practical tips and strategies to help nonprofit leaders grow their revenue and impact so they can do more good in the world. 

Информация

  • Автор
    BuildGood.com
  • Годы выхода
    2020 - 2024
  • Выпуски
    99
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2024 The Build Good Fundraising Podcast
  • Сайт подкаста
    The Build Good Fundraising Podcast

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