The Builder Circle™: The Hardware Startup Success Podcast

Sera Evcimen

The premier podcast for hardware entrepreneurs and builders to build a successful hardware product/system and company. Think of the episodes as a curriculum for anyone wanting to build a hardware startup! Being a hardware founder or team can be a daunting task with long lead times, low budgets, high risks and many unknown unknowns. The podcast aims to demystify the methods and processes to follow to tackle the difficulties in the hardware startup world with digestible and practical conversations with hardware engineers, hardware entrepreneurs, venture-creation specialists and hardware investors. The host, Sera Evcimen is the Founder of Pratik, a hardware advising and coaching company, passionate about helping builders plan ahead, reduce technical risk and build their hardware venture successfully. Every episode ends with a TL;DL (too long didn't listen) to summarize key takeaways and aid in establishing your next steps in your hardware venture. If this sounds like you, welcome to The Builder Circle, I am so glad you are here and I hope that the podcast acts as a strategic partner as you continue your product development journey!

  1. S3 E2: Export, Import, Tariffs, and Trade Compliance for Hardware Startups

    1D AGO

    S3 E2: Export, Import, Tariffs, and Trade Compliance for Hardware Startups

    This episode is all about navigating the complex world of tariffs and global trade compliance for hardware startups, featuring Gabrielle Griffith, Director at BPE Global, a leading trade compliance consulting firm. Gabrielle brings 20+ years of experience helping companies of all sizes manage the risks, costs, and surprises of international trade. If you’ve ever wondered how tariffs, HTS codes, and country of origin rules really impact your hardware business, this is the episode for you. In this episode, you’ll discover: 🛃 The fundamentals of tariffs, HTS codes, and why getting your classifications right is critical. 🌍 How country of origin and “substantial transformation” can make or break your supply chain strategy. 🤝 The real impact (and limitations) of free trade agreements like USMCA for hardware companies. 🚩 Common misconceptions on tariffs that can get startups in trouble. 💡 Practical strategies, scenario planning, and real-world horror stories to help you avoid costly mistakes. 📦 How to work with customs brokers, document your supply chain, and keep your business audit-ready. ⚠️ What to do when things go wrong—plus the fines, penalties, and legal risks you need to know about. 🔎 Why scenario analysis and proactive planning are essential in today’s fast-changing trade environment. 👉 If you’re a hardware founder, engineer, or anyone involved in building and shipping physical products, this episode is packed with actionable advice, cautionary tales, and frameworks to help you stay compliant and competitive. Please don't forget to share, rate and like the podcast on your favorite podcast platform! Music by: Tom Stoke #hardwarestartups #hardwaredevelopment #supplychain #supplychainmanagement DISCLAIMER "The Builder Circle” and “Pratik Development LLC” are independent and not affiliated with or endorsed by any other company. All views expressed are solely those of the guests. Content is for informational purposes only and does not constitute legal, financial, or any professional advice. Listeners are responsible for their own decisions and should consult qualified professionals. By listening, you agree we are not liable for any outcomes.

    1h 6m
  2. S3 E1: Mastering Tech Adoption and The Hardware Development Workflow with Jon Hirshtick

    SEP 30

    S3 E1: Mastering Tech Adoption and The Hardware Development Workflow with Jon Hirshtick

    This episode is all about hardware, with none other than Jon Hirschtick, the mind behind SolidWorks and Onshape (onshape.pro/thebuildercircle). Jon has spent his career building the tools that engineers use to design, prototype, and ship world-changing products. We dug into the ethos of hardware development, what it takes to earn your seat in the engineering workflow, and how software can unlock (or block) real innovation in hardware. In this episode, you'll discover: ⚙️ How to turn a product idea into a real-world innovation. ⚙️ Jon Hirschtick’s untold parts of the journey (SolidWorks & Onshape) + lessons from building world-changing tools. ⚙️ Why customer needs—not wants—are the true foundation of great products. ⚙️How to uncover real problems vs. surface-level requests. ⚙️ Strategies to earn your seat in the engineering workflow & drive adoption. ⚙️ Why usage trumps sales when proving product-market fit. ⚙️ Smarter ways to size markets & avoid founder pitfalls. ⚙️ How humility, curiosity, and customer visits fuel innovation. ⚙️ Why failure sits right next to success (and how to iterate fast). ⚙️ The 3 must-have software types every hardware team needs. ⚙️ Lightning takes on open APIs, modeling approaches, building in public vs. stealth, and more. 👉 If you’re a hardware founder, engineer, or product builder, this one’s packed with battle-tested advice, real stories, and frameworks to help you build better. This episode is generously brought to you by our sponsor Onshape, the only cloud-native product development platform. Onshape combines professional-grade CAD with built-in PDM and real-time collaboration tools—all in one system, with no downloads required. Through the Onshape Startup Program, eligible hardware startups receive free access to Onshape Professional for one year, including integrated CAM. Apply now at onshape.pro/thebuildercircle. Please don't forget to share, rate and like the podcast on your favorite podcast platform! Music by: Tom Stoke DISCLAIMER The Builder Circle by Pratik” and “Pratik Development LLC” are independent and not affiliated with or endorsed by any other company. All views expressed are solely those of the hosts and guests. Content is for informational purposes only and does not constitute legal, financial, or professional advice. Listeners are responsible for their own decisions and should consult qualified professionals. By listening, you agree we are not liable for any outcomes related to the use of this content.

    1h 17m
  3. S2 E9: Global Supply Chain Strategy with Ying Liu

    03/19/2024

    S2 E9: Global Supply Chain Strategy with Ying Liu

    This podcast episode features an in-depth conversation with Ying Liu CEO of BlueLake Packaging, a seasoned expert in hardware product development and the sustainable packaging industry. Drawing from her extensive experience, including building Apple's supply chain infrastructure in China, Ying shares valuable insights on outsourcing vs. insourcing,establishing strong supplier relationships,the importance of quality in product development,the challenges of scaling production andthe critical role of sustainability in manufacturing.Ying emphasizes the need for financial prudence, leveraging community support, and the importance of assembling a competent team. Through practical advice and personal anecdotes, this episode offers hardware entrepreneurs a comprehensive guide on bringing their innovative ideas to market, maintaining high standards of quality, and making sustainable choices in their manufacturing processes. Please don't forget to share, rate and like the podcast on your favorite podcast platform! Music by: Tom Stoke (in addition to royalty-free music provided by Descript) DISCLAIMER Please be aware that "The Builder Circle by Pratik" and "Pratik Development LLC" are entirely independent and are not affiliated with, sponsored by, or endorsed by any other company or any of its subsidiaries. The views, opinions, and content expressed in our podcast are exclusively those of "The Builder Circle by Pratik" and "Pratik Development LLC" and do not reflect the views, opinions, or policies of any other company or any associated entities. The content provided in this podcast is for informational purposes only and should not be construed as professional advice. Pratik Development, LLC., the hosts, guests, and producers of this podcast are not engaged in rendering legal, financial, or other professional services. Listeners are encouraged to seek the advice of qualified professionals regarding specific issues related to their business, product development, or any other matters discussed in the podcast. Listeners are responsible for conducting their own research, due diligence, and making informed decisions based on their specific circumstances. Please note, the information presented in this episode is for educational and informational purposes only and does not constitute legal advice. We strongly advise consulting with a professional legal advisor for any intellectual property concerns. By accessing and listening to this podcast, you acknowledge and agree that the hosts, guests, and producers of the podcast shall not be held liable for any direct, indirect, incidental, consequential, or any other damages arising out of or in connection with the use of the information presented in the podcast. Listeners are advised to independently verify any information presented and consult with appropriate professionals before making any decisions or taking any actions based on the content of this podcast. By continuing to listen to this podcast, you indicate your understanding and acceptance of this disclaimer.

    1h 18m
  4. S2 E8: Quality Engineering and Strategy for Hardware with Matt Lipsitz

    03/05/2024

    S2 E8: Quality Engineering and Strategy for Hardware with Matt Lipsitz

    Quality or sustaining engineering sound like big initiatives that only exist in big companies like GE or P&G but this is a common misconception in the startup world. Having a quality mindset and culture should come into play the first day of product development.I am excited to have Matthew Lipsitz, Head of Quality at Formlabs on to discuss exactly this. Formlabs started as a startup and scaled right in front of our eyes but quality was always front-in-mind. We talk about; defining #quality,applying quality from day 1, how to create a low-touch and non-burdensome quality infrstructure in a startupand much more!Music by: Tom Stoke (in addition to royalty-free music provided by Descript) DISCLAIMER Please be aware that "The Builder Circle by Pratik" and "Pratik Development LLC" are entirely independent and are not affiliated with, sponsored by, or endorsed by any other company or any of its subsidiaries. The views, opinions, and content expressed in our podcast are exclusively those of "The Builder Circle by Pratik" and "Pratik Development LLC" and do not reflect the views, opinions, or policies of any other company or any associated entities. The content provided in this podcast is for informational purposes only and should not be construed as professional advice. Pratik Development, LLC., the hosts, guests, and producers of this podcast are not engaged in rendering legal, financial, or other professional services. Listeners are encouraged to seek the advice of qualified professionals regarding specific issues related to their business, product development, or any other matters discussed in the podcast. Listeners are responsible for conducting their own research, due diligence, and making informed decisions based on their specific circumstances. Please note, the information presented in this episode is for educational and informational purposes only and does not constitute legal advice. We strongly advise consulting with a professional legal advisor for any intellectual property concerns. By accessing and listening to this podcast, you acknowledge and agree that the hosts, guests, and producers of the podcast shall not be held liable for any direct, indirect, incidental, consequential, or any other damages arising out of or in connection with the use of the information presented in the podcast. Listeners are advised to independently verify any information presented and consult with appropriate professionals before making any decisions or taking any actions based on the content of this podcast. By continuing to listen to this podcast, you indicate your understanding and acceptance of this disclaimer.

    1h 1m
  5. S2 E7: Intellectual Property Strategy for Hardware Startups with Troy Grabow

    02/20/2024

    S2 E7: Intellectual Property Strategy for Hardware Startups with Troy Grabow

    In this podcast, TBC host and Pratik founder Sera Evcimen has a discussion with patent attorney Troy Grabow about the importance of intellectual property (IP) strategy for hardware startups. They explore the differences between patents and trade secrets, the complex process of filing and maintaining patents, and the potential costs involved,the strategic decisions startups need to make regarding patenting their inventions or keeping them as trade secrets,underline the significance of clear agreements on IP ownership in co-development and supplier relationships. Troy emphasizes the value of IP as a startup's principal asset in the early stages, and advises startups on managing related costs, risks of overseas operations, and the importance of employee IP education. You can find Troy's company here: https://www.grabowlaw.com/ Resource Highlight: Hardware Meetup (an informal project) is a global community of over 25k hardware professionals that meet in cities around the world to network, share insights, and find collaborators, investors, and partners. With 30 chapters and growing, and partnerships with recognizable hardware brands like Google X, Tesla, Solidworks, and Onshape. Attend a local IRL Hardware Meetup for an invite! Find your city chapter at hardwaremeetup.com Music by: Tom Stoke (in addition to royalty-free music provided by Descript) DISCLAIMER Please be aware that "The Builder Circle by Pratik" and "Pratik Development LLC" are entirely independent and are not affiliated with, sponsored by, or endorsed by any other company or any of its subsidiaries. The views, opinions, and content expressed in our podcast are exclusively those of "The Builder Circle by Pratik" and "Pratik Development LLC" and do not reflect the views, opinions, or policies of any other company or any associated entities. The content provided in this podcast is for informational purposes only and should not be construed as professional advice. Pratik Development, LLC., the hosts, guests, and producers of this podcast are not engaged in rendering legal, financial, or other professional services. Listeners are encouraged to seek the advice of qualified professionals regarding specific issues related to their business, product development, or any other matters discussed in the podcast. Listeners are responsible for conducting their own research, due diligence, and making informed decisions based on their specific circumstances. Please note, the information presented in this episode is for educational and informational purposes only and does not constitute legal advice. We strongly advise consulting with a professional legal advisor for any intellectual property concerns. By accessing and listening to this podcast, you acknowledge and agree that the hosts, guests, and producers of the podcast shall not be held liable for any direct, indirect, incidental, consequential, or any other damages arising out of or in connection with the use of the information presented in the podcast. Listeners are advised to independently verify any information presented and consult with appropriate professionals before making any decisions or taking any actions based on the content of this podcast. By continuing to listen to this podcast, you indicate your understanding and acceptance of this disclaimer.

    1h 11m
  6. S2 E6: Complex System Development with Kristine Barnes

    02/06/2024

    S2 E6: Complex System Development with Kristine Barnes

    In this episode, Kristine Barnes shares her extensive experience in the world of complex systems, straddling the fields of nuclear power and automotive engineering. She hails from General Motors and an executive member of Society of Women Engineers. At the end of the episode you will walk away with knowing: how to proactively start writing requirements for your complex system,how to effectively conduct a DFMEA (design failure modes effects analysis),risk managing,strategizing product focus and,executing development for a successful complex system launch.Hey! If you liked this episode you should also listen to: https://open.spotify.com/episode/2GZlF2JUCAhCh2xYc8XpN2?si=819b2bc4bd11490a Time Markers: 38:46 Podcast break 01:08:11 TLDL DISCLAIMER Please be aware that "The Builder Circle by Pratik" and "Pratik Development LLC" are entirely independent and are not affiliated with, sponsored by, or endorsed by General Motors or Society of Women Engineers or any of their respective subsidiaries. The views, opinions, and content expressed in our podcast are exclusively those of "The Builder Circle by Pratik" and "Pratik Development LLC" and do not reflect the views, opinions, or policies of General Motors or Society of Women Engineers or any associated entities. The content provided in this podcast is for informational purposes only and should not be construed as professional advice. Pratik Development, LLC., the hosts, guests, and producers of this podcast are not engaged in rendering legal, financial, or other professional services. Listeners are encouraged to seek the advice of qualified professionals regarding specific issues related to their business, product development, or any other matters discussed in the podcast. The information, opinions, and recommendations presented in this podcast are based on the personal experiences and expertise of the hosts and guests. However, they do not guarantee the accuracy, completeness, or effectiveness of any information shared. The hosts and guests disclaim any liability for any errors or omissions in the content or for any actions taken based on the information provided.It is important to note that every situation is unique, and what may work for one individual or business may not work for another. Listeners are responsible for conducting their own research, due diligence, and making informed decisions based on their specific circumstances.By accessing and listening to this podcast, you acknowledge and agree that the hosts, guests, and producers of the podcast shall not be held liable for any direct, indirect, incidental, consequential, or any other damages arising out of or in connection with the use of the information presented in the podcast. Listeners are advised to independently verify any information presented and consult with appropriate professionals before making any decisions or taking any actions based on the content of this podcast. By continuing to listen to this podcast, you indicate your understanding and acceptance of this disclaimer.

    1h 13m
  7. S2 E5: Rapid Prototyping Deep Dive with Greg Paulsen

    01/23/2024

    S2 E5: Rapid Prototyping Deep Dive with Greg Paulsen

    In this deep-dive episode, Greg Paulsen, Director of Applications, Engineering and Marketing at Xometry, discusses the complexities and intricacies of physical product development. He highlights the importance of understanding different manufacturing methods and the potential biases they can introduce in the design process. The episode delves into the pros and cons of various 3D printing technologies such as filament-based, powder bed fusion, and resin-based methods. Greg also points out the potential pitfalls of not considering scalability when developing prototypes. He underscores the need for clear communication regarding design requirements and having in-depth discussions about the design and manufacturing processes for successful product development.This episode is NOT sponsored by Xometry however they have provided a perk for TBC listeners: Take $25 off an order of over $100 through Xometry's Instant Quoting Engine® using the promotion code BldCirPod2024. Limit one use per customer. This offer expires on June 30, 2024. _____________________________________________________________________________ Music by: Joel Caffey and Tom Stoke (in addition to royalty-free music provided by Descript) DISCLAIMER Please be aware that "The Builder Circle by Pratik" and "Pratik Development LLC" are entirely independent and are not affiliated with, sponsored by, or endorsed by Xometry, Inc. or any of its subsidiaries. The views, opinions, and content expressed in our podcast are exclusively those of "The Builder Circle by Pratik" and "Pratik Development LLC" and do not reflect the views, opinions, or policies of Xometry, Inc. or any associated entities. The content provided in this podcast is for informational purposes only and should not be construed as professional advice. Pratik Development, LLC., the hosts, guests, and producers of this podcast are not engaged in rendering legal, financial, or other professional services. Listeners are encouraged to seek the advice of qualified professionals regarding specific issues related to their business, product development, or any other matters discussed in the podcast. The information, opinions, and recommendations presented in this podcast are based on the personal experiences and expertise of the hosts and guests. However, they do not guarantee the accuracy, completeness, or effectiveness of any information shared. The hosts and guests disclaim any liability for any errors or omissions in the content or for any actions taken based on the information provided.It is important to note that every situation is unique, and what may work for one individual or business may not work for another. Listeners are responsible for conducting their own research, due diligence, and making informed decisions based on their specific circumstances.By accessing and listening to this podcast, you acknowledge and agree that the hosts, guests, and producers of the podcast shall not be held liable for any direct, indirect, incidental, consequential, or any other damages arising out of or in connection with the use of the information presented in the podcast. Listeners are advised to independently verify any information presented and consult with appropriate professionals before making any decisions or taking any actions based on the content of this podcast. By continuing to listen to this podcast, you indicate your understanding and acceptance of this disclaimer.

    1h 7m

Ratings & Reviews

4.8
out of 5
9 Ratings

About

The premier podcast for hardware entrepreneurs and builders to build a successful hardware product/system and company. Think of the episodes as a curriculum for anyone wanting to build a hardware startup! Being a hardware founder or team can be a daunting task with long lead times, low budgets, high risks and many unknown unknowns. The podcast aims to demystify the methods and processes to follow to tackle the difficulties in the hardware startup world with digestible and practical conversations with hardware engineers, hardware entrepreneurs, venture-creation specialists and hardware investors. The host, Sera Evcimen is the Founder of Pratik, a hardware advising and coaching company, passionate about helping builders plan ahead, reduce technical risk and build their hardware venture successfully. Every episode ends with a TL;DL (too long didn't listen) to summarize key takeaways and aid in establishing your next steps in your hardware venture. If this sounds like you, welcome to The Builder Circle, I am so glad you are here and I hope that the podcast acts as a strategic partner as you continue your product development journey!

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