The Built Online Podcast

EverBee
  • 4.3 (47)
  • MARKETING
  • CADA SEMANA
The Built Online Podcast

The Built Online Podcast is an ecommerce and online business show that teaches strategies to grow your company. Each episode we talk with veteran ecommerce sellers who share how they got their first sales online, how they grow their businesses, and the mistakes they made as a beginner which you can avoid. You'll learn how to build a business on Etsy, Shopify, Amazon, and much more. We hope to inspire you to start and run a successful ecommerce business. This podcast is sponsored by EverBee. EverBee is an e-commerce software platform that over 600k online business owners use to successfully start, grow, and scale their company.

  1. 15 OCT

    Breaking Down the $20 Sale: Understanding Revenue, COGS, and Profit Margins

    Are you accidentally sabotaging your business by focusing on the wrong financial metrics? In this episode, Nick from Bookkeeper360 discusses the importance of proper bookkeeping and financial analysis for e-commerce businesses. He emphasizes that simply tracking revenue is not enough - entrepreneurs need to understand their true costs and profit margins for different products and sales channels. Without this granular financial data, business owners may be investing time and money into unprofitable areas rather than doubling down on their most lucrative offerings. Nick recommends working with a professional bookkeeper/accountant on a monthly basis to review financials, gain actionable insights, and make data-driven decisions to maximize profitability as the business scales. Proper financial management from early on can help e-commerce entrepreneurs avoid cash flow issues and accelerate growth. ------------ Where to find Nick:YouTube: https://www.youtube.com/user/bookkeeper360Instagram: https://www.instagram.com/bookkeeper360/?hl=enFacebook: https://www.facebook.com/bookkeeper360/Website: http://www.bookkeeper360.com ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388

    50 min

  2. 7 OCT

    From $500 to $20,000 a Month: Mastering Etsy SEO and Mockups

    How can Etsy sellers boost their sales without using ads?  In this episode we chat with Alina, an Etsy seller with over 20,000 sales. Alina shares her journey from architecture to e-commerce entrepreneur and showcases the power of digital products. She emphasizes the importance of market research, using online tools to identify trending niches and optimize listings.  Alina's approach involves combining multiple niches to create unique products, using high-quality mockups to showcase designs, and leveraging SEO techniques to improve visibility. Her success story demonstrates that with the right strategies, even new sellers can achieve significant growth on Etsy without relying on paid advertising. ------------ Where to find Alina:Website: https://watermelonsellers.substack.com/subscribeEtsy shop: http://watermelonmocks.etsy.com30% off coupon code: EVERBEEPODCAST ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388

    41 min

  3. 30 SEPT

    Bootstrapping to Millions: Building and Selling Multiple Online Businesses

    What does it takes to build and sell multiple successful online businesses? In this episode I chat with Grant, a seasoned entrepreneur who has started eight companies and sold four of them. Grant shares his journey from working at Apple to moving to California to pursue entrepreneurship. He discusses the importance of staying power, the challenges of selling to the right audience, and the lessons learned from his various ventures, including a successful clothing brand called BYLT Basics. We also delve into the mental health struggles entrepreneurs face and Grant's latest venture, Yuna, an AI-driven mental health platform designed to provide affordable and accessible therapy. ------------ Where to find Grant:Instagram: https://www.instagram.com/grant_winns/Website: http://www.yuna.ioSpecial Discount Code: https://www.yuna.io/everbee ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388

    55 min

  4. 26 SEPT

    Navigating the Digital Economy: Do You Need to Be a Content Creator to Succeed?

    Why is content creation crucial for online sellers, and do you really need to be the face of your brand to succeed? Content creation is essential for online businesses, but you don't necessarily have to be the face of your brand. While having some form of content is crucial, whether it's emails, blogs, or social media, you can leverage other creators or even AI to produce content for your business. In this episode, Leslie, an experienced online entrepreneur and agency owner, emphasizes the importance of content creation in today's digital landscape. She believes that at a minimum, businesses should have email marketing and a blog. However, she notes that while content is necessary, the business owner doesn't have to be the creator themselves. There are various options available, such as hiring content creators, working with influencers, or potentially using AI-generated content in the future. The key is to have engaging content that resonates with your audience and helps build your brand, regardless of who creates it.  ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388

    32 min

  5. 19 SEPT

    Content Creation for Entrepreneurs: Leveraging YouTube to Grow Your Niche Business

    How can entrepreneurs leverage YouTube to grow their brand and business?  Creating valuable content consistently and building a community are key. It takes time and effort, but can pay off significantly. Rich shares insights from his journey growing a YouTube channel to over 250,000 subscribers. He emphasizes the importance of creating quality content regularly, even if it takes time to see results. Building a community through email lists, Facebook groups, or Discord is crucial for nurturing relationships with viewers. Monetization can come later through products, courses, or brand deals once you've provided consistent value. Rich advises studying the platform, iterating on content, and being patient as it likely won't happen overnight. Overall, YouTube can be a powerful tool for entrepreneurs to grow their brand and business if approached strategically and with a long-term mindset. ------------ Where to find Rich:YouTube: https://www.youtube.com/@HustleNinjasInstagram: https://www.instagram.com/rich_khunEtsy Training: https://6steps.marketplacemastermind.com/optin1699454877305 ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388

    55 min

  6. 11 SEPT

    1000 True Fans: How a Small, Dedicated Following Can Sustain Your Business

    How can you turn a small audience of 1,000 true fans into a sustainable income stream? Focus on delivering value and building strong relationships with your audience. Create and sell digital products or services tailored to their needs. In this episode, Scott and I discuss the power of building an audience of 1,000 true fans, and if that's enough to provide a sustainable income. He emphasizes the importance of delivering value and building relationships with your audience. Scott shares his own experience of generating significant revenue from a relatively small email list and YouTube channel. He recommends creating digital products or services that solve problems for your audience, as well as incorporating physical products that represent your brand's message. By focusing on nurturing these relationships and consistently providing value, even a small audience can become a reliable source of income. ------------ Where to find Scott:YouTube: https://www.youtube.com/@brandcreatorsWebsite: https://www.brandcreators.com/Facebook group: https://www.facebook.com/groups/rockyourbrandpodcast ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388

    35 min

  7. 3 SEPT

    The Power of Email Marketing for E-commerce: Why Your List is Your Most Valuable Asset

    What's the #1 mistake most Etsy sellers make that kills their long-term growth potential? Not building an email list of customers and potential customers. Relying solely on Etsy's platform limits your ability to communicate directly with your audience and market to them over time. In this episode, I chat with Scott, who discusses strategies for building an online business beyond just selling on Etsy. He emphasize the importance of attracting an audience, building relationships through email marketing, and then monetizing that audience. Scott shares his ARM framework - Attention, Relationship, Monetize - and provides practical tips on creating valuable content, capturing email addresses, and effectively communicating with your list. We also discuss testing paid advertising to drive traffic and sales, while still focusing on building an email list for long-term growth. ------------ Where to find Scott:YouTube: https://www.youtube.com/@brandcreatorsWebsite: https://www.brandcreators.com/Facebook group: https://www.facebook.com/groups/rockyourbrandpodcast ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388

    52 min

  8. 21 AGO

    Customer-First Approach to E-commerce: The Case for Focusing on Customers Before Products

    How can you build a magnetic brand that attracts customers effortlessly? By understanding where your customers are, what they believe, and creating content that resonates with them, you can build a brand that naturally draws them in. In this episode, I chat with Jon Davids, author of "Marketing Superpowers", who discusses strategies for building a successful brand. He emphasizes the importance of understanding your audience's beliefs and behaviors, leveraging platforms like TikTok, Instagram, and YouTube, and using influencer marketing to amplify your reach. Jon shares insights from his book and explains his "movement formula" for building a powerful brand. We also cover practical steps for new entrepreneurs, such as building an audience before developing a product and using content to engage potential customers. ------------ Where to find JonYouTube: https://www.youtube.com/@jondavidsLinkedIn: linkedin.com/in/jondavidsWebsite: jondavids.comInstagram: instagram.com/jon_davidsTikTok: tiktok.com/@jon_davids ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388

    42 min
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The Built Online Podcast is an ecommerce and online business show that teaches strategies to grow your company. Each episode we talk with veteran ecommerce sellers who share how they got their first sales online, how they grow their businesses, and the mistakes they made as a beginner which you can avoid. You'll learn how to build a business on Etsy, Shopify, Amazon, and much more. We hope to inspire you to start and run a successful ecommerce business. This podcast is sponsored by EverBee. EverBee is an e-commerce software platform that over 600k online business owners use to successfully start, grow, and scale their company.

Información

  • Creador
    EverBee
  • Años de actividad
    2022 - 2024
  • Episodios
    71
  • Clasificación
    Apto
  • Copyright
    © 2024 EverBee
  • Mostrar sitio web
    The Built Online Podcast

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