The Business ATvantage

Alisha M. Pennington MS ATC
  • 4.7 (19)
  • BUSINESS
  • UPDATED MONTHLY

At the intersection of Athletic Training and Business, host Alisha M. Pennington, introduces and explores a variety of business topics and helps the listener discover how they relate to the profession of athletic training.

  1. JAN 29

    S05 Episode 9 - Sustaining Alignment in Athletic Training

    The most sustainable careers in athletic training aren’t built on hustle, titles, or nonstop output… they’re built on integration. When your values, identity, clinical practice, leadership habits, and professional goals align, you stop reacting to the profession… and you start shaping it. In this final episode of the season, we bring the entire PIVOT framework home with The Power of Integration; the discipline of sustaining alignment through real life changes, evolving priorities, leadership growth, and clinical evolution. We’ll unpack how misalignment causes friction and burnout, why “big opportunities” can still be the wrong choice, and how integrated leadership creates better outcomes for you, your team, and your community. You’ll leave with practical strategies for maintaining sustainability, building conviction, strengthening boundaries, and integrating a public health mindset; so you can do what matters most with consistency, curiosity, and purpose.

    40 min

  2. JAN 27

    S05 Episode 8 - Executing and Sustaining Change in Athletic Training

    Change in athletic training doesn’t happen when a plan is written; it happens when that plan is executed, tested, and refined over time. Many athletic trainers stall not because they lack vision or strategy, but because sustaining change requires resilience, feedback, and consistent follow-through. In this episode, we break down what transformation actually looks like in athletic training. You’ll learn how to execute strategic pivots, navigate setbacks, and use data and feedback loops to refine systems over time. From emergency action plans to documentation culture and injury-prevention programs, this episode shows how real change is built through messy action, continuous improvement, and purposeful execution.

    38 min

  3. JAN 20

    S05 Episode 7 - Strategic Planning in Athletic Training

    A clear vision is powerful, but without organization and strategy, it stays just an idea. Many athletic trainers work hard every day yet still feel reactive, stretched thin, or stuck because their daily actions aren’t aligned with their long-term goals. In this episode, we break down how strategic organization and planning turn vision into execution. You’ll learn how to create systems that support career growth, improve clinical outcomes, and protect your time and energy. From rehabilitation planning to long-term career development, this episode shows how intentional organization helps athletic trainers move from managing problems to building sustainable, high-impact systems.

    39 min

  4. JAN 13

    S05 Episode 06 - Defining Your Path in Athletic Training

    Most athletic trainers enter the profession with a clear goal, but somewhere along the way that vision can become blurred by expectations, pressure, and “doing what you’re supposed to do.” Without a defined vision, it’s easy to drift into roles that look successful on paper but feel misaligned in real life. In this episode, we explore the power of vision and how clarifying your personal and professional direction helps you make intentional career decisions, avoid burnout, and build a path that actually fits your values, strengths, and life goals. You’ll learn how vision acts as a filter for opportunities so you can stop reacting to circumstances and start designing a career with purpose and longevity.

    34 min

  5. 12/23/2025

    S05 Episode 05 - Identifying Root Causes vs. Symptoms in Athletic Training

    Athletic trainers spend so much time managing what’s right in front of them, recurring injuries, inefficient workflows, frustration with their role, or feeling stuck in the same patterns. But symptoms aren’t the real problem. In this episode, we break down how to inspect what’s actually going on beneath the surface so you can make smarter decisions in your clinical practice and your career. You’ll learn how to identify root causes behind burnout, workflow issues, and professional misalignment, and how to use structured inspection to create long-term solutions instead of short-term fixes. This is how ATs build clarity, momentum, and career sustainability instead of constantly reacting to whatever shows up next.

    39 min

  6. 12/16/2025

    S05 Episode 04 - The Real Work Behind Career Growth In Athletic Training

    Most athletic trainers spend their days reacting to injuries, schedules, policy changes, and whatever crisis hits next. But preparation isn’t a checklist…it’s a mindset shift. In this episode, we break down how to move from constant reaction to intentional, proactive growth in your athletic training career. You will learn how to recognize misalignment before it becomes burnout, how to mentally and emotionally prepare for a pivot, and how to use preparation as the foundation for leadership, opportunity, and long-term career clarity. This is the work that helps you stop surviving the day-to-day and start shaping what comes next.

    38 min

  7. 12/09/2025

    S05 Episode 03 - How to Break the Reactive Cycle in Athletic Training

    Athletic trainers spend most of their career reacting to injuries, staffing issues, policy changes, and constant fires. But staying in survival mode leads to burnout and stalled growth. In this episode, you’ll learn how to balance defensive “reactive” work with offensive, proactive leadership strategies that put you back in control. We break down what a true pivot looks like in athletic training, how to recognize when you’ve been stuck in crisis mode for too long, and how to use the Pivot Framework to make more strategic, aligned decisions. From ACL-prevention protocols to career advancement tactics, this episode shows ATs how to lead with intention instead of exhaustion.

    47 min

  8. 12/02/2025

    S05 Episode 02 - How to Make a True Pivot in Athletic Training

    Not every change is a pivot. This episode of The Business ATvantage shows you how to recognize when surface-level tweaks just aren’t enough, and how to make meaningful, aligned shifts that actually move your career and your profession forward. You’ll learn the difference between refining your work and strategically pivoting, how perception and messaging elevate your value as an AT, why advocacy needs strategy, not slogans, and how to position yourself as an essential part of community health outcomes.

    35 min
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4.7
out of 5
19 Ratings

About

At the intersection of Athletic Training and Business, host Alisha M. Pennington, introduces and explores a variety of business topics and helps the listener discover how they relate to the profession of athletic training.

Information

  • Creator
    Alisha M. Pennington MS ATC
  • Years Active
    2015 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © ATvantage Podcast Network
  • Show Website
    The Business ATvantage