The Business of Business Podcast Roy Barker

Employee Turnover Eating into Your Profits? Learn To Hire Featuring Dr. Sabrina Starling
Employee turnover has far-reaching implications for your business. There is the monetary cost, the toll it takes on other employees, and the negative effect it can have on your customers. Far too often business owners think it is the price of doing business. But it doesn’t have to be. You can improve your employee retention by changing the way you think about employees. They should be thought of as a long-term asset and it is worth putting in a little more effort upfront. It can be done.
About Dr. Sabrina
Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best series is the founder of Tap the Potential. At Tap the Potential, we work to free business owners from the constant demands of a growing business. We believe work supports life, not the other way around.
Clients in our Better Business, Better Life™ coaching program have more time and more money than they've ever had before. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to Get Their Life Back!
Never one to accept status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.
Her newest book (Nov 2020), How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top Performing Employees. This is truly the mothership book of the series, catering to ALL entrepreneurs in every industry. From decades of work and research, Dr. Sabrina shares crucial hiring strategies to transform small businesses everywhere AND improve personal lives.
As The Business Psychologist™, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of an owner's biggest investment—team members.
Her last book, How to Hire the Best: The Contractor’s Ultimate Guide to
Attracting Top Performing Employees, was an International Best Seller on Amazon!
www.tapthepotential.com
Facebook - /sabrinastarlingTTP/
Facebook - /tapthepotential/
LinkedIn - /drsabrina/
Twitter - @drsabrina/
Instagram - @drsabrina
www.thebusienssofbusinesspodcast.com
Full Episode Below
 
Employee Turnover Eating into Your Profits? Learn To Hire Featuring Dr. Sabrina Starling
Wed, 9/1 11:09AM • 49:13
SUMMARY KEYWORDS
people, business, hiring, players, business owners, team members, roles, immutable laws, support, recruiting, small business owners, life, person, talk, week, turnover, attract, team, home, work
SPEAKERS
Dr. Sabrina, Roy Barker
 
Roy Barker  00:02
Hello, and welcome to another episode of The Business of Business Podcast. I'm your host Roy. Of course, we are the podcast that brings you a wide variety of guests that speak to a diverse set of topics. Today is no different. We are happy to have with us Dr. Sabrina Starling, "The Business Psychologist" and author of "How to Hire the Best series. and also the founder of "Tap The Potential" at Tap the Potential they work to free business owners from the constant demands of a growing business.
 
They believe that work supports life not the other way around. Clients in their "Better Business Better Life Coaching Program have more time and more money than they've ever had before. Next, they send them off to a four week vacation to celebrate their hard earned journey to get their life back. Up t

In Order to Be Successful in Your Business, Understand the Numbers Featuring Ean Price Murphy Everyone does get the same opportunity to learn about money. Most of the time these days it is not until you get on your own you are forced into paying attention to money and its involvement in your life. That’s why as an entrepreneur you can reach out and get help. Do what you do best and leave the finance and numbers to someone else that can really add value to your operation. About Ean and Moxie Bookkeeping and Coaching
Money scares many people. But it doesn't scare me. I don't want you to have to worry about your “crazy” finances anymore! If you're nervous or confused about money, I will help you become confident, comfortable, and knowledgeable around money.
I wasn't born a bookkeeper. I learned it slowly. In fact, I graduated with a Liberal Arts degree, so it wasn't until my 20s that I started becoming educated about money. After all, it's just another language, and with a little guidance, you'll be fluent, too.
So if you're overwhelmed or even embarrassed by where you're at - fear not! I want your business to be successful, and I will do everything in my power to make it so using my experience as a bookkeeper, business coach, and fellow small business owner.
Want to do your best for your business, your bottom line, and your mental peace?
We know small businesses lack clarity with their money stuff. The uncertainty can 
create paralysis and impact their ability to reach their goals.
Using a proprietary system, Moxie gives you accurate books, actionable reports, and 
at-a-glance clarity, without crazy spreadsheets so that you go back to doing what you 
love in your business and kick back knowing you’ve handled the money stuff like the 
CEO that you are.
Moxie Bookkeeping and Coaching Inc.
Info@moxiebookkeeping.com
Facebook - moxiebooks
Instagram - moxiebookkeeping
LinkedIn - eanpricemurphy
Twitter - moxiebooks
www.thebusinessofbusinesspodcast.com
 
In Order to Be Successful in Your Business, Understand the Numbers Featuring Ean Price Murphy
Fri, 8/27 6:06PM • 54:39
SUMMARY KEYWORDS
bookkeeper, people, money, pay, business, bookkeeping, numbers, expenses, spend, profit, small business owners, buy, client, started, irs, bank balance, quickbooks, tax accountants, question, software
SPEAKERS
Ean, Roy Barker
 
Roy Barker  00:02
Well, hello, and welcome to another episode of The Business of Business Podcast. I'm your host Roy, of course, we are the podcast that brings you a wide variety of guests that could talk about a diverse set of topics we'd like to maybe point something out that you haven't thought about or if something is keeping you up at night, we definitely want to provide you with some information and professionals in that field to, for you to reach out to and get some help, we want to see everybody be as successful as possible.
 
And today, we we've got an awesome guest that's been waiting for an extended period, so we're gonna give her a big checkmark for patience and persistence that we finally got her on. But Ean Price Murphy founded Moxie Bookkeeping and Coaching in 2003. To work with creative businesses and non for profits. Companies deeply engaged with their work, but frequently not comfortable with the numbers. When the money makes sense, organizations thrive and so when they do, and so do their communities.
 
Unlike other consultants, Ean isn't a wall street or corporate escapee. She has decades of firsthand knowledge of the challenging of being small business owner with staff is a Certified Mastery Level Profit First Professional, Certified Fix This Now Advisor, Zero, Platinum Partner, QuickBooks Pro Advisor, and a Certified Business Coach. Wow, that last one was, I think I got them all.
 
Ean  01:33
Got them all. You got them. All. Right.
 
Roy Barker  01:37
Thanks so much for taking time to be with us. And we certainly do appreciate it.
 
Ean  01:4

Want A Profitable Agency? Understand These Dynamics Featuring Marcel Petitpas There's much more to being a successful marketing agency than writing great copy, unique placement, and gathering attention for your client. You have to be able to run a financially sound operation. Learn the key indicators you want to look at in order to be successful.  About Marcel
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a software company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data.
He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business.
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. 
 
Links:
www.parakeeto.com
www.marcelpetitpas.com
Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/
Instagram: https://www.instagram.com/getparakeeto/
Twitter: https://twitter.com/Parakeeto
www.thebusinessofbusinesspodcast.com
Full Transcript Below
 
Want A Profitability Agency? Understand These Dynamics Featuring Marcel Petitpas
Tue, 8/24 12:07PM • 40:24
SUMMARY KEYWORDS
agency, client, profitability, project, processes, typically, create, gross margin, people, estimate, service, marcel, work, thought, overhead, cash flow, business, revenue, call, sell
SPEAKERS
Marcel, Roy Barker
 
Roy Barker  00:02
Hello and welcome to another episode of The Business of Business Podcast. I'm your host Roy. Of course we are the podcast that brings you a wide variety of guests that speak to a diverse set of topics. Hopefully we can shine a light on something that maybe you haven't thought about to help you be successful or if there's something keeping you up at night definitely.
 
We can provide you some information and guest professionals I can help you with that we just want to see everybody and be successful in their endeavors. Today is no different. We are lucky enough to have Marcel Petitpas I hope I got that right. He is CEO and founder of Parakeeto Software company that helps agencies increase profitability by generating accurate data driven estimates.
 
In seconds using their existing time tracking data is also the fractional COO of Gold Front an award winning creative agency in San Francisco working with brands like Uber, Slack,, Keap and more as well as head of Strategic Coach at Saas Academy by Dan Martell the number one coaching program for B2B SAS businesses in the world.
 
In his work as a speaker, podcast host and consultant specializing in agency profitability optimization, he has helped hundreds of agencies around the world improve profitability and cash flow in their businesses. Marcel, welcome to the show. Thanks for taking time out of your day to visit with us.
 
Marcel  01:32
Thank you, Roy, for having me and for taking the time out of your day for that very elaborate intro. I think I've missed the Uber Slack and as KEAP. I'm not sure if that's keep up so used to be Infusionsoft, they rebranded we actually helped them with some of the creative in that rebrand that launch video. Okay, well, yeah, some pretty cool companies we get to work with there.
 
Roy Barker  01:53
I'm about 97%, right on pronunciations this morning. So Well, before we jump off into this agency profitability and some things that you could do to help. Tell us a little bit about your past? How did you is Have you always been in marketing? Is that been? I

Persistence Drives An Overnight Success Two Years in the Making Featuring Alison Lumbatis
Persistence drives overnight success. They're very few overnight successes in this world. I think it's actually a disservice to call someone that term. It discounts all the years and hard work they put in to be successful. Probably even some failures mixed in. It's not easy. You have to show up and grind it out every day. Be persistent and consistent.
About Alison
Alison Lumbatis is a 7 figure entrepreneur and the founder of the Get Your Pretty On website and creator of Outfit Formulas - the #1 online capsule wardrobe building program in the world. She's served over 40,000 women through the Outfit Formulas program and has attracted an audience of millions to the GYPO website.
As a former engineer, she knew there had to be an easier way to get dressed every day so she created Outfit Formulas - a foolproof system to build your wardrobe and create outfits.
An author and life coach, Alison is a thought leader in the personal style and confidence arenas. She's been featured in Forbes, Business Insider, Redbook, Life & Style Magazine and on Good Morning Texas. Her book The Ultimate Book of Outfit Formulas will be released on September 14th.
www.getyourprettyon.com
www.outfitformulas.com
https://www.linkedin.com/in/alison-lumbatis/
Facebook - http://www.facebook.com/getyourprettyon
Twitter - @alisonlumbatis
Book Link - https://amzn.to/3w7RXUM
www.thebusinessofbusinesspodcast.com
 
Full Transcript Below
Persistence Drives an Overnight Success Two Years in the Making Featuring Alison Lumbatis
Sun, 8/22 2:38PM • 46:54
SUMMARY KEYWORDS
people, blogging, blog, create, content, women, blog post, business, formulas, instagram, dressed, put, pieces, thought, day, work, long, top, outfit, started
SPEAKERS
Alison, Roy Barker
 
Roy Barker  00:03
Hello, and welcome to another episode of The Business of Business Podcast. I'm your host Roy. Of course we are the podcast that brings you a wide variety of guests that can speak to a diverse set of topics. Hopefully we can point out something that you haven't thought about that can help you in your business or we can provide you with solutions with things that are keeping you up at night. We have we're lucky today to have Alison Lumbatis with us.
 
She is a seven figure entrepreneur and the founder of Get Your pretty On website, and the creator of Outfit Formulas. The number one online capsule wardrobe building program in the world. She served over 40,000 women through the Outfit Formulas program and has attached attracted an audience of millions. The GYPO website. As a former engineer, she knew there had to be an easier way to get dressed every day. So she created Outfit Formulas, a foolproof system to build your wardrobe and create outfits, and author and life coach Alison is a thought leader in the personal style and confidence arenas.
 
She has been featured in Forbes Business Inside, Red Book, Life and Style Magazine and on Good Morning Texas. Her book, The Ultimate Book of Outfit Formulas will be released on September 14, Allison lives in Flower Mound, Texas with her husband, Craig, and three children, Devin, Aubrey, and Ava plus a whole host of critters from their meaning farm. Allison, how are you doing today?
 
Alison  01:35
 I'm doing good, right? How are you?
 
Roy Barker  01:37
I'm doing great. Thanks so much for taking time out of your day. Not only do I probably need to be a client, but there's a lot of us out there. I could share yourself in the wardrobe. After taking a whole year off. It's like we forget where the nice shirts and slacks are. .
 
Alison  01:51
Yeah, absolutely. That's what I'm here for.
 
Roy Barker  01:55
Well, so tell us a little bit first kind of how your journey went from telephone engineer over into fashion. Has that always been something that you've been interested in?
 
Alison  02:06
Actually, it's not. So it's in

What Are Great SEO, SEM, and Inbound Marketing Strategies? Featuring Steve Wiideman
What Are Great SEO, SEM, and Inbound Marketing Strategies? Having the best website in your space is just the start. If no one is reading it then is serves no purpose adds no value. Today you have to work hard to drive the right traffic to your site, potential buyers. Those who are buyers are just vanity numbers. Use a combination of SEO, SEM, and targeted inbound marketing strategies to help prospects find your site
About Steve
Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others, with emphasis on strategy, planning, and campaign oversight. 
In 2018, Wiideman won Industry MVP at a popular SEO conference (C3 Searchies) and helped Meineke earn the NatLo Top 30 in Local Marketing by Placeable.  
Wiideman and his team have worked with Fortune 500 companies and small start-ups alike for over 22 years. His personal experience ranges from having managed or assisted with large sponsored ads budgets, to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists. 
Wiideman conducts online video and in-person presentations at various conferences and tradeshows throughout America on such topics as the history of SEO, link-earning, multi-location ranking factors, pay-per-click advertising, responding to search engine updates, and much more. He also is a frequent panelist at online marketing events and speaks at many California meet-up groups and networking events. 
Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton, the SEO Tools and Analytics course at University of California San Diego, and was recently commissioned to write a textbook for a popular online learning service for colleges.
Wiideman's information products of the 2000s have been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in search results and social media destinations.
As a consultant, Wiideman has developed creative strategies that garner organic links and citations to web properties, in addition to strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of popular publications including:
CNN Money Entrepreneur Magazine Marketing Sherpa National Journal Response Magazine Vice Magazine Visibility Magazine CNBC Vice / Motherboard Fortune Magazine Local Search Association American Express  Wiideman is currently working on a project to provide his knowledge in the SEO industry in the form of a 6-week online training program. 
Steve’s current projects include a transparency service for small businesses, along with experiments his team is running to better understand the impacts of voice search, featured snippets, and structured data.
How to reach Steve Wiideman:
By Phone: (562) 732-4417
By Email: info@wiideman.com
By Social: @seosteve | linkedin.com/in/seoexpert
Business of Business Podcast Offer: https://courses.wiideman.com/
CODE: SEOSTEVE (complimentary access) www.wiideman.com
www.thebusinessofbusinesspodcast.com
Full Transcript Below
What Are Great SEO, SEM, and Inbound Marketing Strategies? Featuring Steve Wiideman
Tue, 8/17 12:11PM • 45:04
SUMMARY KEYWORDS
people, page, seo, work, clients, website, search, pay, site,

The Hub and Spoke Digital Marketing Strategy Delivers Value Featuring James Hipkin
The Hub and Spoke digital marketing strategy is a great way to keep the digital marketing plan simple and easy. The hub to the middle is our website, the spokes are are channels we use to deliver our message. The outer rim is our messaging. We don't always need to next shiny object in messaging. More figure out what works and replicate it.
About James
James is an accomplished, forward-thinking marketing professional with 40+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.

He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide's San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo Online Bank and Nestlé.
He went on to become the head of a mid-sized agency’s interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive, a long-term vendor and became an owner and managing director.
www.red8interactive.com
www.inn8ly.com
www.thebusinessofbusinesspodcast.com
 
Full Transcript Below
The Hub and Spoke Digital Marketing Strategy Delivers Value Featuring James Hipkin
Tue, 8/10 12:13PM • 48:43
SUMMARY KEYWORDS
website, customer, strategy, James, people, small business owners, problem, business, spokes, email, important, build, sales, product, create, purchase, messaging, hear, interest, privacy policy, The Hub and Spoke Digital Marketing Strategy, delivers value
SPEAKERS
James, Roy Barker
Roy Barker  00:00
Hello and welcome to another episode of The Business of Business Podcast. I'm your host Roy course we are the podcast that brings you a wide variety of guests that can speak to a diverse set of topics. Hopefully we can shine a light on something maybe you haven't thought about. Or at the very least, if you have something that's keeping you up at night, we can provide some information maybe to help you solve that problem, or some professionals in that discipline that can give you some great guidance and today is no different.
 
We'd like to welcome James hipkin to the show. James is an accomplished for thinking marketing professional with 40 plus years of multi discipline, disciplinary experience in marketing and marketing communication companies. Serving high profile global brands and B to C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services. He has been involved in digital marketing for more than ten years first, as a president of a direct marketing agency brand worldwide San Francisco office.
 
Where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank, and Nestle. He went on to become the head of a midsize agency's interactive group with Toyota as the main client over Ten years ago, he joined Red Eight, interactive, a long term vendor and became an owner and manager Managing Director. James, welcome to the show.
 
James  00:00
Thank you, Roy, it's pleasure to be here.
 
Roy Barker  00:00
Yeah, so tell us a little bit about your journey, you've got a sound like an awesome background. And I know I gave a little bit but just drill down a little bit more, how did you kind of end up in this space and something that you always wanted to do or something that you just kind of fell into,
 
James  01:56
I always wanted to be a scuba diver. But that didn't work out. Right? I it's it's a function of I'm a very curious guy, and things keep popping up in front of me. And I'm not afraid to embrace that and you know, have a have a go at something new. So even with the gray hair on top, I'm still e