The Business of Customer Love

Mention Me
  • 5,0 (2)
  • MARKETING
  • CHAQUE SEMAINE
The Business of Customer Love

In today's hyper competitive market, building a base of loyal fans has never been more important- or more challenging.  The Business of Customer Love podcast will help you to break free from costly one off, transactional relationships and start becoming a brand your customers come back to again and again. Hear from leading experts in the field of customer love on how to create more meaninful relationships with your customers so you can build your business in a more sustainable, profitable way by turning your biggest fans into an unstoppable growth driver. Hosted by Ausha. See ausha.co/privacy-policy for more information.

  1. 16 JUIL.

    How McDonald's serves up customer love through powerful, localized experiences with Deanna Hernandez

    In this episode we spoke with by Deanna Hernandez. Deanna is the Field Marketing Officer for McDonald’s having previously held roles at other major consumer brands, including Walgreens, JCPenney and Ace Hardware Corp. Deanna discussed how a company like McDonald's approaches customer loyalty and what opportunities they've identified to get ahead of the competition.  During our chat, Deanna revealed how McDonald's have evolved their omnichannel experiences and created more localised experiences to drive deeper, more meaningful connections with their customers.  Hosted by Ausha. See ausha.co/privacy-policy for more information.

    28 min

  2. 5 JUIL.

    Making the leap from Chief Customer Officer to CEO and leading with an experience mindset with Lee Roquet

    In this episode we were joined by Lee Roquet. Lee is the CEO of marketing agency Finch having previously held the role of VP of Customer Experience. Lee shared his journey from Chief Customer Officer roles to now running a company and how this has helped forge his customer led leadership style. During our chat, Lee also shared some tips on how customer leaders can better engage their own CEO’s and the wider C Suite in investing in and prioritising CX.  Hosted by Ausha. See ausha.co/privacy-policy for more information.

    30 min

  3. 20 JUIN

    4 key research findings you need to know about to supercharge your customer strategy with Will Kingston

    In this episode we spoke with Will Kingston. Will, an experienced CX thought leader, is the principal consultant for Cortico-X and a regular  commentator for Sky News Australia.  Will shared some of the key research findings behind his latest CX Manifesto and global trends reports. This included how CX can thrive in the AI age, the role behavioural economics can play in your strategy and the skills CX practitioners need to future proof their role. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    34 min

  4. 12 JUIN

    How Fluffy pet insurance is harnessing customer love to stand out from the crowd with Pavel Gertsberg

    In this episode we spoke with Pavel Gertsberg, CEO & Co-Founder of Fluffy pet insurance. Pavel discussed why, as a CEO, he places so much importance on customer experience and how this has driven a real competitive advantage for the business.  During our chat, Pavel also explained how as the business scales they continue to focus on CX and the key performance indicators he uses to measure success.  Hosted by Ausha. See ausha.co/privacy-policy for more information.

    25 min

  5. 5 JUIN

    The science behind building true brand love with Dr Paul Zak

    In this episode we welcomed back to the show Dr Paul Zak. Dr Paul is the author of Immersion, the science of the extraordinary, and a professor at Claremont Graduate University. Dr Paul discussed whether brand love is really a thing from a scientific perspective and what the research says about the impact on consumers who identify as loving a brand. During our chat Dr Paul also expressed why, based on the research, businesses should put more urgency and focus around driving Customer Love. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    26 min

  6. 29 MAI

    The secrets to deploying effective digital transformation projects that enrich your customer interactions with Sam Magee

    In this episode we spoke with Sam Magee. Sam has over a decade of experience spanning marketing, CX, operations and CRM and is currently the Head of Product & CX at Capsule Insurance. Sam discussed her experience in bringing customer data out of multiple silos across the business and best practices around creating a more holistic and actionable view. During our chat, Sam also shared some examples of what larger corporations can learn from scale ups with regards to digital transformation projects. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    23 min

  7. 22 MAI

    What professional sport and executing a successful CX strategy have in common with Edmund Bradbury

    In this episode we spoke with Edmund Bradbury. Edmund is a former professional cyclist and neuroscientist turned CX consultant who now works with the likes of HSBC Global CX, Stagecoach, Tesco Mobile and Bupa.  Edmund discussed what customer leaders can learn from the world of professional sport in creating and executing successful CX and retention programmes. During our chat, Edmund also shared some of the key neuroscience principles that can help build deeper, more profitable relationships with your customers.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

    33 min

  8. 15 MAI

    Never lose another customer again: how to turn sales into lifelong loyalty with Joey Coleman

    In this episode we spoke with Joey Coleman. Joey is a world renowned public speaker and the author of best selling books Never Lose Another Customer and Never Lose Another Employee Again.  Joey explained how customer defection is a cultural and structural problem within a business and what actions you can take in order to fix this problem for good.  During our chat, Joey also shared some practical steps for how you can start turning more customers into loyal advocates that drive sustainable growth for your business.  Hosted by Ausha. See ausha.co/privacy-policy for more information.

    34 min
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À propos

In today's hyper competitive market, building a base of loyal fans has never been more important- or more challenging.  The Business of Customer Love podcast will help you to break free from costly one off, transactional relationships and start becoming a brand your customers come back to again and again. Hear from leading experts in the field of customer love on how to create more meaninful relationships with your customers so you can build your business in a more sustainable, profitable way by turning your biggest fans into an unstoppable growth driver. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Informations

  • Création
    Mention Me
  • Années d’activité
    2023 - 2024
  • Épisodes
    61
  • Classification
    Tous publics
  • Copyright
    © Mention Me
  • Site web de l’émission
    The Business of Customer Love

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