The Business of Hearing Oli Luke

This is a little different.
We’re not discussing audiology or hearing care.
Instead, I’m walking you through 9 questions to ask yourself to transform your life.
The idea from this came from scrolling LinkedIn when I seen a viral list of though-provoking questions that you should ask yourself.
9 of them really stood out.
Therefore, I thought I’d hit record, ask you the same questions as well as answer them brutally honestly.
(Yep, this turns into the occasional therapy session)
==
To learn more about the Business of Hearing, visit www.businessofhearing.com
Want to know how Oli and his team can support your practice? Visit www.orange-gray.com

Every Industry in the world can be broken into three segments. 
The Mass Market – The option for most people.  The Niche Market – The option for people with special interests.  The Luxury Market – The option for status focused individuals.  As clinic owners, your main focus is nearly always to cater to the mass market,  
 
Given that the vast majority of practice owners are in the same boat, and that the market is set to grow by 3.5x in the near future, it opens up the potential for “Boutique Practices” to make a name for themselves, serving the niche and luxury segments that are largely untapped. 
 
In this week’s episode, Oli explains how to carve out a unique space in either the niche or luxury market, tailor your services to meet the specific needs of your dream patients, and strategically market your practice to stand out.  
Whether you're aiming to cater to enthusiasts with special interests or those seeking premium services, this episode provides you with essential steps to define and attract your dream patients.  
If you would like to have a topic discussed on the Business of Hearing podcast, drop me an email at Oli@businessofhearing.com
Enjoy! :-)

As Spandau Ballet rightly put it, GOLD. 
 
What a treat we are in for today, it’s the next instalment of Dr. Nancy Duncan’s ‘Under the Hood’ podcast. Today Nancy is joined by co-owner of Audiology Associates, hosting an impressive 12 locations across Maryland and Washington D.C. 
 
From building a high performance team of 25+ people across the business to building a practice that truly has a world class legacy... there really is so much GOLD in this episode. 
 
(Ive listened to it twice now and I take something different away from it each time i listen!)
Starting small? Well this is a must listen if you aspire to build a bigger and better business.
I hope you enjoy it.
Have a question that you would like to discuss on the podcast?

Shoot me an email to oli@businessofhearing.com!

I look forward to hearing from you :-)


 

I don't mind a bit of competition, but if we're being honest with ourselves, life would be simpler and your business would be a LOT more profitable if you didn't have to compete, Imagine a world where potential patients only knew YOU as THE Hearing Care Professional to go to.
Anything is possible! 💪🏼
So...have you ever wondered how you can buy your competitor? 💵
Well, in today's podcast, I'm going to dive into all the details on EXACTLY how you can approach and acquire one of your competitors right now, without having to leverage debt or step into a manufacturer unit agreement.
You're probably saying "sounds too good to be true" right?
Well, i guess there's only one way for you to find out, hit play and I'll let you in on all the secrets! 😉
Have a question you would like to discuss on the podcast?

Shoot me an email to oli@businessofhearing.com.
I look forward to hearing from you.

Enjoy
 

Do you own a pair of AirPods? 🎧
 
Well, it appears that it was only a matter of time before 🍎 brought forth their long-awaited attack on the hearing healthcare world. 
 
When I say ‘world’ that’s exactly what I mean, this new technology from Apple has the potential to disrupt hearing care internationally. 

This podcast is going to share what we know up to now, my predictions, the pros and cons to this move, and how I believe you should approach this to be positioned perfectly for the tech giant’s announcement. 

It’s only short, but this podcast is direct, and will ensure that you’re ready to take advantage when the time comes. 
 
Enjoy!

I’ve been VERY hesitant to release this week’s podcast.
Because in all honesty, what I'm about to tell you, you might question my sanity, and when my name appears anywhere, the only image you will be able to invisage is me in a straight jacket.
Essentially, I thought there may be value (probably not) in sharing three little weird ‘high performance habits’ that I’ve discovered over the past several years.
•    One of them involves alcohol and shopping
•    One is focused on mindful scheduling
•    And the third is something that I’ve never shared with anybody (a little mental game that I play with myself).
To have a better business, you need to be a better business owner, and these are three of the things that I believe give me the edge and help me to improve.
Please don’t judge me lol!
Oli :-)