208 episodes

Today, business needs intuition more than ever. Each week your host Dean Newlund interviews business and thought leaders about the hard science and meaningful experience of intuitive leadership in business. Dean has provided guidance to hundreds of companies including ExxonMobil, Marriott, American Express, Goodwill, Adobe, Coca-Cola, HP, Microsoft, Arizona State University, Pfizer, Kaiser Permanente, Johnson and Johnson, Boeing, HonorHealth, Costco, and many more. His experience and insights have helped them succeed, now he wants to share that same knowledge with you.

Dean’s TedX talk “Why Business Needs Intuition” was the inspiration for this podcast. Most problems and challenges present themselves as symptoms of a larger issue. And yet all of us possess a superpower: Intuition. The Business of Intuition will help you make better decisions, forge real connections, and creatively solve problems to amplify your impact and simplify your life. Whether you are a CEO, HR executive, team leader, entrepreneur, or if you just want to tap more into your own business intuition, this is the podcast for you.

The Business of Intuition Dean Newlund, Mission Facilitators International

    • Business
    • 5.0 • 51 Ratings

Today, business needs intuition more than ever. Each week your host Dean Newlund interviews business and thought leaders about the hard science and meaningful experience of intuitive leadership in business. Dean has provided guidance to hundreds of companies including ExxonMobil, Marriott, American Express, Goodwill, Adobe, Coca-Cola, HP, Microsoft, Arizona State University, Pfizer, Kaiser Permanente, Johnson and Johnson, Boeing, HonorHealth, Costco, and many more. His experience and insights have helped them succeed, now he wants to share that same knowledge with you.

Dean’s TedX talk “Why Business Needs Intuition” was the inspiration for this podcast. Most problems and challenges present themselves as symptoms of a larger issue. And yet all of us possess a superpower: Intuition. The Business of Intuition will help you make better decisions, forge real connections, and creatively solve problems to amplify your impact and simplify your life. Whether you are a CEO, HR executive, team leader, entrepreneur, or if you just want to tap more into your own business intuition, this is the podcast for you.

    Adrian Koehler: Hugging The Cactus: Embracing Truth Towards Transformation

    Adrian Koehler: Hugging The Cactus: Embracing Truth Towards Transformation

    Adrian shares his unconventional approach to coaching, which involves using strong language and holding leaders accountable. He emphasizes the importance of embracing pain points, aligning with leaders, and striving for transformative change. If you want to become a better leader, this episode is a must-listen!  Adrian and Dean explore the connection between tension and personal responsibility, and how taking responsibility for oneself can lead to positive change.



    About Adrian Koehler:

    Adrian Koehler is a leadership engagement expert and senior partner at the executive coaching firm, Take New Ground. He coaches executives and entrepreneurs in the art and science of leadership for themselves, their teams, and clients to create new, unprecedented results and experience fulfillment in their work.

    Adrian is the Founder and Senior Partner at Take New Ground, a leadership coaching, training, and consulting firm based in Los Angeles. TNG partners with select executives and organizations to get the results they want by creating the culture they need. He is also the co-host of The Naked Leadership Podcast with TNG Sr Partner Dan Tocchini.



    In this episode, Dean Newlund and Adrian Koehler discuss:

    Discover the importance of aligning with leaders before engaging with their teams to effectively drive change
    Understand the challenges of addressing issues within a dysfunctional company and the role of the CEO and investors
    Recognize the significance of being honest with oneself and others in personal and professional life
    Explore the consequences of allowing dysfunctional team dynamics to persist and the payoffs individuals receive
    Gain insights into confronting disengaged team members and fostering honest conversations in the workplace
    Learn how to be a good leader by assessing results, seeking feedback, and taking personal responsibility



    "Feelings or emotions are just thoughts trapped in the body looking for language.” — Adrian Koehler



    Connect with Adrian Koehler: 

    Website URL: https://takenewground.com/

    Instagram: @adrian.k (https://www.instagram.com/adrian.k/?hl=en)

    LinkedIn: https://www.linkedin.com/in/adriankoehler/





    See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I



    Connect with Dean:

    YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

    Website: https://www.mfileadership.com/

    The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

    LinkedIn: https://www.linkedin.com/in/deannewlund/

    X (Twitter): https://twitter.com/deannewlund

    Facebook: https://www.facebook.com/MissionFacilitators/

    Email: dean.newlund@mfileadership.com

    Phone: 1-800-926-7370





    Show notes by Podcastologist: Hanz Jimuel Alvarez



    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    • 41 min
    Ginine Capozzi: Crafting Transformative Training Solutions

    Ginine Capozzi: Crafting Transformative Training Solutions

    In the latest episode of "The Business of Intuition," host Dean Newlund and his guest, Ginine Capozzi, discuss a prevalent challenge in corporate training and development – the rapid decay of knowledge retention. Dean asserts that within a month, participants of traditional training workshops can lose up to 90% of the information they've learned. This startling statistic steers our discussion towards a vital question: How do we make training and development more impactful?



    About Ginine Capozzi :

    Ginine Capozzi is an L&D Consulting, Professional CoActive Coach, and Owner of KnowledgeForce Consulting. Ginine has made it her mission to revolutionize training solutions to power people and businesses. With a background in Learning and Development Strategy, Ginine has over 15 years of industry experience, making her an ideal fit for podcasts targeting owners, founders, directors/VPs of HR, talent development, engineering, and sales.

    She is a hands-on leader, well-versed in the science of adult learning and change management, with expertise in curriculum development and instructional design. Ginine's unique approach emphasizes the compounding returns training offers, even with as little as 1% behavior change.

    Ginine's knowledge and passion for reimagined training solutions that are strategically planned and executed have made her an asset to numerous Fortune 500 companies. She continues to push the boundaries of training excellence, using techniques like Whole Brain® Thinking, gamification, and e-learning to deliver dynamic and engaging content.



    In this episode, Dean Newlund and Ginine Capozzi  discuss:

    Keeping Skills and Mindsets Alive

    Creating sustained impact from training doesn't stop at simply providing information; it involves reinforcement through continuous practice, reflection, and coaching.

    Headwinds Against Learning: Loneliness and Distraction

    Another significant challenge faced in the realm of training and development is what some might call a "pandemic of loneliness and isolation." These sociocultural shifts can significantly dampen an individual’s capacity to learn.

    The Influence of Voices in Training

    Making sure voices are heard and utilized within training sessions is another focus area discussed. By keeping participants engaged and focused, the effectiveness of training is greatly enhanced.

    Their Conclusion: Trusting the Ripple Effect

    The impact of training extends beyond the immediate creating a ripple effect we may not fully comprehend. Trust in the process and the unseen transformation can help organizations and trainers appreciate the long-term value of their efforts.



    "The easy answer would be like, one size fits all, go do it. 8 hours later, you come back a changed person… Humans don't work that way. We work in incremental progress. That's why I really believe in shifting the metrics of thinking about how we look at training and development”

    — Ginine Capozzi



    Connect with Ginine Capozzi : 

    Website URL: https://www.knowledgeforceconsulting.com/ 

    LinkedIn (Personal): https://www.linkedin.com/in/gininecapozzi/

    LinkedIn (Company): https://www.linkedin.com/company/knowledgeforce-consulting/





    See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I



    Connect with Dean:

    YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

    Website: https://www.mfileadership.com/

    The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

    LinkedIn: https://www.linkedin.com/in/deannewlund/

    X (Twitter): https://twitter.com/deannewlund

    Facebook: https://www.facebook.com/MissionFacilitators/

    Email: dean.newlund@mfileadership.com

    Phone: 1-800-926-7370





    Show notes by Podcastologist: Hanz Jimuel Alvarez



    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    • 43 min
    Rich Bruno: Retirement, Resilience, and Running for a Cause: The Multifaceted Life of a Leader

    Rich Bruno: Retirement, Resilience, and Running for a Cause: The Multifaceted Life of a Leader

    In this episode, our esteemed guest Rich Bruno, a seasoned supply chain leader who ran the New York City marathon in his early fifties, shares his profound journey and the lessons he's gleaned on becoming a well-balanced leader. Tune in to learn about Rich's inspiring journey and gain insights on creating a fulfilling work-life balance and planning for a fulfilling retirement.



    About Rich Bruno:

    As a 30-year career supply chain leader and recent Johnson & Johnson retiree, Rich led numerous teams and divisions, always focusing on talent management and development. For the last ten years, he’s been fortunate enough to live out his entrepreneurial spirit and lead two of the largest Max Challenge franchise locations as a successful Franchisee. In August 2019, he became a John Maxwell certified Coach, Speaker, and Trainer. In January 2020, he was honored to be appointed as First Vice President of the Old Bridge, Sayreville, and South Amboy Chamber of Commerce. The combination of Rich’s corporate experience, coupled with building successful businesses and helping to improve the lives of others through his coaching and consulting experience over the last four years, positions Rich to help C-suite executives, small business owners, leaders, and people looking to achieve work-life balance, and individuals planning their life post-retirement.

    Rich’s philosophy is to give more than you get, live an intentional life of continuous improvement and total fulfillment, and embrace challenges as opportunities, not problems.



    In this episode, Dean Newlund and Rich Bruno discuss:

    Running for a Cause

    Rich talks about his experience running the New York City marathon for Jar of Hope, a charity focused on battling Duchenne muscular dystrophy.

    The Essence of Well-Balanced Leadership

    Amidst the buzz around work-life balance and resilience, Rich and I delve into what truly constitutes a well-balanced leader—especially how to cut through fear and maintain equilibrium in both professional and personal spheres.

    Prioritizing for Fulfillment

    Rich retired at 55 to focus on family and his small business. His advice is to do what you love, adjust priorities to meet all your needs, and avoid getting trapped in a life of one-dimensional pursuits.

    Retirement and Identity

    It's a poignant reminder that planning and self-development are keys to a successful transition.

    Walking the Talk

    In our roles as influencers and coaches, we stress the need to practice what we preach. Personal investments often reflect on our professional guidance, reinforcing the message of leading by example.

    Energy and Self-Care

    It's about consciously making time for self-renewal to ensure the energy we give to others remains potent and pure.



    "That's what the well-balanced corporate leader is all about. The philosophy there is, that you can have a totally fulfilled life so long as you're different, self-aware, and you shift priorities to make sure you're addressing the things that you need for yourself.” — Rich Bruno



    Connect with Rich Bruno: 

    Website URL: www.linktr.ee/richbrunoconsulting

    LinkedIn: https://www.linkedin.com/in/rbruno420/

    YouTube: https://www.youtube.com/@richbrunoconsulting8478

    Instagram: https://www.instagram.com/richbrunoconsulting/





    See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I



    Connect with Dean:

    YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

    Website: https://www.mfileadership.com/

    The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

    LinkedIn: https://www.linkedin.com/in/deannewlund/

    X (Twitter): https://twitter.com/deannewlund

    Facebook: https://www.facebook.com/MissionFacilitators/

    Email: dean.newlund@mfileadership.com

    Phone: 1-800-926-7370





    Show notes by Podcastologist: Hanz Jimuel Alvarez



    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    • 36 min
    Susan Meier: Zig Zag: The Intuitive Path To Work That Makes You Happy

    Susan Meier: Zig Zag: The Intuitive Path To Work That Makes You Happy

    Tune in to the latest episode of "The Business of Intuition" where intuition meets strategy in the corporate world. Dean Newlund is joined by Susan Meier, a branding connoisseur hailing from the Big Apple, where the crossroads of art and business converge. Take advantage of this insightful dialogue that melds the imaginative mindset with corporate savvy, evidencing that the heart of successful branding lies within the innovative fusion of contrasting elements.



    About Susan Meier:

    Susan Hamilton Meier is a branding expert and career coach who helps women find the through-line of their work history, write a focused, memorable elevator pitch, and design a vision and action plan for the next phase of their journey.

    An alum of Harvard Business School, the Boston Consulting Group, and 20 years as a Fortune 500 brand strategist, Susan is now on a mission to empower other women to own their stories and unlock their promises.



    In this episode, Dean Newlund and Susan Meier discuss:

    Breaking the Mold at Harvard

    Susan narrates her serendipitous experience at Harvard Business School, defying the typical Myers-Briggs profiles you'd see in the business sphere, and how this outlier approach has advantageously shaped her career.

    Personas and Precision

    By focusing on the development of detailed personas, brands can achieve a tone of voice and message that truly connects with their audience, whether it's patients, nurses, or physicians in the healthcare industry.

    Untangling Messy Stories

    Whether you're at the corporate, small business, or CEO level, Susan's expertise lies in distilling convoluted narratives into clear, potent branding messages.

    Value Alignment

    What's your North Star? Understanding what fundamentally drives you or your business is crucial. Susan and Dean discuss the necessity of aligning with core values to establish authentic and efficient branding.

    Prioritizing with Purpose

    With infinite possibilities but finite resources, prioritization is key. Learn to identify the vital few objectives that will propel your brand forward.



    "You can't create a brand that's for everyone. In fact, that's the definition of bad branding. Right. You need to have a point of view, a perspective. You need to say, this is for these folks, and it's not for these folks, because otherwise it's very hard for people to find you.” — Susan Meier



    Susan’s Exclusive Offer:

    Susan Meier also offers a 5-week course called ENVISION, available as either one-on-one or small-group coaching sessions, where we work together to write your brand story and chart a course for what’s next in your career. More info at https://www.susanmeierstudio.com/career-coach

    There are also free downloads at https://www.susanmeierstudio.com/downloads including the Brand Story Quick-Start Guide and the Work Happy Big 5.



    Connect with Susan Meier: 

    Website URL: www.susanmeierstudio.com  

    LinkedIn: https://www.linkedin.com/in/susanhamiltonmeier/

    Instagram: https://www.instagram.com/embracethezigzag/

          https://www.instagram.com/susanmeierart/

          https://www.instagram.com/shfinesunshine/

    Twitter: https://twitter.com/susanhmeier





    See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I



    Connect with Dean:

    YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

    Website: https://www.mfileadership.com/

    The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

    LinkedIn: https://www.linkedin.com/in/deannewlund/

    X (Twitter): https://twitter.com/deannewlund

    Facebook: https://www.facebook.com/MissionFacilitators/

    Email: dean.newlund@mfileadership.com

    Phone: 1-800-926-7370





    Show notes by Podcastologist: Hanz Jimuel Alvarez



    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    • 33 min
    Sherry Shannon-Vanstone: Business Challenges Female Entrepreneurs Face In The Modern Economy

    Sherry Shannon-Vanstone: Business Challenges Female Entrepreneurs Face In The Modern Economy

    Are you ready to tune into the latest insights on intuitive leadership and AI in business? Dive into the newest episode of "The Business of Intuition" with your host Dean Newlund, featuring powerhouse guest Sherry Shannon-Vanstone! In this episode, we unravel the resources many business leaders may be overlooking. With Sherry's rich background as a serial tech entrepreneur and advocate for women in STEM and leadership, she shares her insights on connecting great people to achieve great outcomes and the mission of her company, Profound Impact.



    About Sherry Shannon-Vanstone:

    Sherry Shannon-Vanstone is a cryptographer, mathematician, philanthropist, and serial entrepreneur, having had successful exits with start-ups in both Silicon Valley and the Toronto-Waterloo tech corridor. With a security and tech background, she is not only a female reference for business but also for science. Throughout her career, she has been a trailblazer in the fields of STEM, business, and philanthropy as well as working as a cryptologic mathematician with the US Government. She holds a Master of Science degree in mathematics from the University of Tennessee and an honorary doctorate from Western University in Ontario.

    Sherry founded Profound Impact in 2018 to connect great people to do great things. Profound Impact's data, AI, and analytics-driven solutions help education, research, and social impact organizations automate their processes, measure program impact, tell their story, and inform strategy. Sherry brings a wealth of experience in business startups, technology, systems security, philanthropy, and leadership. She has made a major contribution to the advancement of all women, in particular young women, in the science, research, and technology areas.



    In this episode, Dean Newlund and Sherry Shannon-Vanstone cover these key topics:

    Sherry, an advocate for women in STEM and leadership, introduces her company's mission which is based on utilizing AI technology to match firms with relevant grants and funding options. Highlighting the challenges and steps involved in acquiring funding, she mentions that a staggering 30% of available funding goes unused annually due to various inefficiencies, representing a global sum of around $300 billion.
    Throughout the podcast, Dean and Sherry delve into how AI is increasingly becoming part of work routines, often without users even realizing it. They address how AI can streamline efficiency and the importance of corporate boards familiarizing themselves with AI technology. Given AI's prevalence in decision-making, a blend of technology and intuition seems necessary, especially considering societal biases that could be embedded within AI models.
    The conversation also covers the need for companies to consider AI's potential in automating their processes and the significance of staying informed about AI developments. Towards the end, Sherry shares how listeners can connect with her through LinkedIn, and Dean wraps up the episode by inviting the audience to engage with the 'Business of Intuition' podcast through various platforms.



    "Your first step is to understand what you want to do and what you have the capacity to do.” — Sherry Shannon-Vanstone



    Connect with Sherry Shannon-Vanstone: 

    Website URL: https://profoundimpact.com/

    Linkedin: https://www.linkedin.com/in/sherry-shannon-vanstone-10281b4/





    See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I



    Connect with Dean:

    YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

    Website: https://www.mfileadership.com/

    The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

    LinkedIn: https://www.linkedin.com/in/deannewlund/

    X (Twitter): https://twitter.com/deannewlund

    Facebook: https://www.facebook.com/MissionFacilitators/

    Email: dean.newlund@mfileadership.com

    Phone: 1-800-926-7370





    Show notes by Podcastologist: Hanz Jimuel Alvarez



    Audio production

    • 33 min
    Steve Robinson: How Great Brands Mirror Great Cultures

    Steve Robinson: How Great Brands Mirror Great Cultures

    Imagine a world where your strategic plan is not just a document to be approved but a living, breathing embodiment of your culture that mirrors your brand. Dean Newlund had the honor of conversing with the insightful Steve Robinson, former EVP and CMO of Chick-fil-A, and a renowned consultant and author. They dive deep into the symbiosis between an organization's culture and brand, and how this relationship is pivotal for leadership and growth. This episode will challenge you to rethink how you manage and lead the growth of your company.



    About Steve Robinson:

    Steve is a consultant, author, and speaker on organizational culture design and leadership, brand strategy development, marketing planning, and distinctive advertising principles.

    Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. (1981 to 2015). Prior to joining the company, Steve was the director of marketing for Six Flags Over Georgia theme park in Atlanta. This role was preceded by marketing positions at two other Six Flags Properties and Communications Manager at Texas Instruments.

    After beginning his career at Chick-fil-A as Director of Marketing, Steve went on to serve as Vice President of the department before becoming Chief Marketing Officer. In his most recent role, he was responsible for overseeing marketing, advertising, brand development, menu development, and hospitality strategies. During Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time.



    In this episode, Dean Newlund and Steve Robinson discuss:

    The intertwining of branding and organizational culture is crucial for success
    Branding and culture strategies at Chick-fil-A were discussed by Steve Robinson
    The company's purpose includes a spiritual mission of glorifying God.
    The foundational principles that are non-negotiable in business decisions
    Chick-fil-A's brand visibility was boosted by its first billboard in 1996, coinciding with the Summer Olympics
    Challenges in maintaining the founder's culture after their departure
    The importance of staying true to brand origins for sustainability



    "That's the essence of the brand strategy at Chick-fil-A. We're going to treat people with honor, dignity, and respect. We have operators who are leaders, who are capable, instilling that kind of vision, attracting the kind of talent to pull that off, to deliver that promise in a genuine, authentic way. ” — Steve Robinson



    Connect with Steve Robinson: 

    LinkedIn: https://www.linkedin.com/in/srobinsonconsulting/

    Website: https://srobinsonconsulting.com/





    See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I



    Connect with Dean:

    YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

    Website: https://www.mfileadership.com/

    The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

    LinkedIn: https://www.linkedin.com/in/deannewlund/

    X (Twitter): https://twitter.com/deannewlund

    Facebook: https://www.facebook.com/MissionFacilitators/

    Email: dean.newlund@mfileadership.com

    Phone: 1-800-926-7370





    Show notes by Podcastologist: Hanz Jimuel Alvarez



    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    • 43 min

Customer Reviews

5.0 out of 5
51 Ratings

51 Ratings

Rich 420 ,

The Business of Intuition Podcast

I was a guest on Dean Newlund’s Business of Intuition podcast and I found the conversation to flow so naturally. Dean helped to bring out all the key points I wanted to convey in the episode. I would highly recommend being a guest on Dean’s show!

Rich Bruno

iowadoc77 ,

Powerful!

Dean is definitely a thought leader. His engaging and conversational style draw you in and the value he adds keeps you there! Great podcast!

Sam Sammane ,

Insightful and Engaging: A Must-Listen Business Podcast

I recently tuned into ‘The Business of Intuition’ hosted by Dean Newlund, and I was thoroughly impressed. The show brilliantly captures the essence of intuitive leadership in the business world. Dean’s skillful interviewing brings out the best in his guests, offering listeners a treasure trove of wisdom and practical insights. His ability to delve into topics like the economy, and the future of jobs with each expert guest is remarkable. This podcast is a must-listen for anyone looking to deepen their understanding of modern business challenges and intuitive decision-making. Dean Newlund has created an exceptional platform for learning and inspiration

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