The Business of Marketing

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The Business of Marketing

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.

  1. 20시간 전

    Damon Reeve, CEO, Ozone

    Damon Reeve, CEO of Ozone, discussed Ozone’s role as a programmatic advertising platform formed by major UK publishers to help them compete with larger platforms. He highlighted Ozone’s technological investments, focus on “premium web” content, and its recent expansion into the U.S. Reeve also addressed industry challenges, including audience targeting, media fragmentation, and regulatory issues.

    26분

  2. 2일 전

    Simon Green, Founder and CEO, Edit Cloud

    Simon Green, Founder and CEO of Edit Cloud, discussed his journey in media production, transitioning from traditional editing to cloud-based solutions. He highlighted Edit Cloud’s focus on technology, talent, and training to democratize content creation. Simon emphasized collaboration with clients like ITV, integrating cloud-based workflows to enhance efficiency, sustainability, and creative reach across global markets.

    36분

  3. 11월 25일

    Henry Skelsey, VP of Product Marketing, Songtradr

    Henry Skelsey, VP of Product Marketing at Songtradr, discusses Songtradr’s role in providing music solutions to brands, independent musicians, and rights holders. Through acquisitions, including Bandcamp, Songtradr aims to enhance value in music by blending technology, creative services, and AI. Skelsey highlights the importance of sonic branding, data-driven marketing, and an empathetic approach to connect brands and audiences.

    31분

  4. 11월 25일

    Lotte Jones, Chief Commercial Officer, The News Movement

    Lotte Jones, Chief Commercial Officer of The News Movement, discusses their social-first approach to journalism aimed at younger audiences. The platform emphasizes fact-checked, engaging content across social media, with a business model focused on brand partnerships. Leveraging AI for story tracking and audience insights, they prioritize real-world impact and adaptability across platforms.

    35분

  5. 11월 20일

    Timo Weis, Global Head of Growth, Infosys

    Timo Weis, Global Head of Growth at Infosys, discusses his career, marketing strategy, and team-building approach. He emphasizes data-driven, cross-functional marketing, global content localization, and the integration of AI for scalable campaigns. Weis highlights the importance of understanding customer journeys, aligning sales and marketing, and fostering an inclusive team culture.

    41분

  6. 11월 12일

    Andrew Grosso, Co- Founder and CPO, Pickaxe

    Andrew Grosso, Co- Founder and CPO of Pickaxe, discusses Pickaxe AI’s work helping media and entertainment companies tackle data challenges and optimize customer engagement. He highlights Pickaxe’s tools for automated insights, datascience, and strategic marketing. Grosso emphasizes the importance of data quality, teamwork, and adaptability in future technological and industry changes

    44분

  7. 11월 11일

    Lori Goode, CMO, Index Exchange

    Lori Goode, CMO at Index Exchange, discusses her multifaceted role overseeing global marketing, L&D, and sustainability. She highlights Index Exchange’s evolution in ad tech, emphasizing collaboration, customer-centric strategies, and commitment to sustainability. Key focuses include refining go-to-market processes, expanding streaming TV services, and fostering an innovative company culture with curiosity, ownership, and integrity as core values.

    36분

  8. 11월 6일

    Linn Frost, Co-CEO, Social Element

    Linn Frost, Co-CEO of Social Element, discusses her agency’s evolution, emphasizing genuine community building, social responsibility, and balancing engagement with authenticity. She highlights using social media effectively by fostering human connections and aligning brand values with consumer needs. Frost also explores AI’s role in content moderation and emphasizes hiring for attitude and shared values.

    33분
모두 보기(28개)

소개

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.

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    Advertising Week
  • 제작진
    Advertising Week
  • 방송 연도
    2024년
  • 에피소드
    28
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    Copyright © 2024 Demand Exchange and Advertising Week
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    The Business of Marketing

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