The Business of NASCAR Heritage Road
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- Sports
NASCAR packs in fans by the hundreds of thousands, but these people don't just show up out of nowhere. To attract NASCAR-sized crowds, you need great promoters. And this sport has created some of the greatest marketing masterminds of all time. Military Flyovers, Shark Jumping, Dancing Bears - these guys know how to entertain the masses and they do it better than anyone.
NASCAR packs in fans by the hundreds of thousands, but these people don't just show up out of nowhere. To attract NASCAR-sized crowds, you need great promoters. And this sport has created some of the greatest marketing masterminds of all time. Military Flyovers, Shark Jumping, Dancing Bears - these guys know how to entertain the masses and they do it better than anyone.