The Business of NASCAR

Wondery+ Only
Heritage Road
NASCAR packs in fans by the hundreds of thousands, but these people don't just show up out of nowhere. To attract NASCAR-sized crowds, you need great promoters. And this sport has created some of the greatest marketing masterminds of all time. Military Flyovers, Shark Jumping, Dancing Bears - these guys know how to entertain the masses and they do it better than anyone.

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