The Business of Open Source

Emily Omier
  • 4.4 (5)
  • TECHNOLOGY
  • UPDATED WEEKLY

Whether you're a founder of an open source startup, an open source maintainer or just an open source enthusiast, join host Emily Omier as she talks to the people who work at the intersection of open source and business, from startup founders to leaders of open source giants and all the people who help open source startups grow.

  1. 3D AGO

    Straddling open source software and the hardware industry with Rob Taylor

    This week on The Business of Open Source, I spoke with Rob Taylor, CTO/CSO and founder of ChipFlow. Although ChipFlow is unambiguously a software company, it creates software that facilitate the creation of semiconductors, so it straddles the software and hardware worlds. Some of the things we talked about include:  The state of open source in the semiconductor space, and why that matters. A large part of it is the high cost of proprietary software for chip design, and the fact that there are a lot of barriers to entry, both for the design software and to chip creation. Rob also talked about how an open source approach is the only way to bridge between research institutions and universities and the commercial world — too often, researchers would do brilliant work during a Ph.D. program and then it would be completely lost when they entered the commercial world. On the other hand, open source is little-known and mistrusted in the semiconductor space. Rob described it as a marketing liability, which is why it’s downplayed on the company webpage. —> I come across this more often than is often recognized inside the open source bubble.  It’s one thing to build an open source company in the software infrastructure space, where open source has a positive reputation and is often seen as simply table stakes; it’s quite another to build an open source company in a conservative industry where open source doesn’t have a positive image. Perhaps the most interesting thing is that this means you have to have a reason other than marketing to build and maintain the open source project.  Want to join others to talk about the challenges and opportunities in building open source companies? Join us at Open Source Founders Summit next spring in Paris.

    34 min

  2. SEP 3

    The double-edged sword of big initial customers with Taco Potze

    This week I’m back from vacation and I have a new episode of The Business of Open Source, with Taco Potze!  Taco is the co-founder and CEO of Open Social.  A couple interesting takeaways from our conversation:  When you’re transitioning from a services company to a product company, it’s much easier if the product you work on is connected to the services your clients are already paying for. Landing a huge customer, particularly if it’s your first customer, can be a double-edged sword. On the one hand you have a lot of revenue, but you also risk becoming your customer’s servant and losing control of your product’s roadmap. You can’t do everything; and particularly you can’t build a product that meets the needs of small, medium and large organizations. Sometimes you need to re-launch / reposition. Open Social recently completely changed their positioning earlier this year in response to changes in the marketplace and how their customers were use the product. Customers might not care about open source, but they care very much about lock-in, exit costs, and data sovereignty. This is all a part of risk management that CIOs are thinking about a lot. Some organizations use both the self-hosted and the SaaS product. One of the biggest / most instructive mistakes they made was maintaining completely separate codebases. When they invested in merging the codebases, it dramatically improved the customer experience in relation to updates, bug fixes and simplicity of the engineering effort.   We talked about Open Source Founders Summit at the end — and which is where I first met Taco. If you’re interested in joining us in 2026, sign up for the newsletter! Tickets will be on sale soon.

    39 min

  3. JUL 2

    Build for Dual Audiences with Pablo Ruiz-Muzquiz

    This week on The Business of Open Source, I spoke with Pablo Ruiz-Muzquiz, CEO and co-founder of Penpot. We started out by talking about the transition from services company to product company, how they decided to pivot to building a product company and when they made the decision to go all-in on the product.  Perhaps the most interesting part of the conversation is the discussion of the business model. It’s almost like open core in reverse. Penpot open source is fully featured and very flexible; but there’s a separate product available for business stakeholders to control how Penpot is used in their organizations. So when you need gouvernance and control, you should pay for the additional product to control Penpot usage in your organization. But if you don’t need to limit how Penpot is used at all, you (and everyone else in your organization) can use the open source version without the additional controls.  We also talked about dual audiences. Penpot has to appeal to designers and developers, and building something (and ultimately marketing/selling it) that has to appeal to two very different stakeholders. We talked about how the company manages that balance, and why they want to have more developers using Penpot than designers.  We talked a bit about Open Source Founders Summit as well. If you’re interested in learning from other founders and leaders in open source companies, join us at Open Source Founders Summit in Paris!

    40 min

  4. JUN 25

    Managing community contributors with Alya Abbott

    This week on The Business of Open Source I talked with Alya Abbott, COO of Zulip, about managing community contributors. This is a hot topic for open source companies — and for that matter, open source projects in general, including those that aren’t being monetized in any way. It’s a bit of a third rail in the open source ecosystem to suggest that there’s a downside to community contributions, but there undoubtably is.  At Zulip, they think about the contribution process as a product. They think about the contributor experience and making it as easy as possible for new contributors to get started. They even did user experience testing on the developer experience for contributors — and made changes as a result.  And why does this even matter? Because when it’s done right, community contributors can end up increasing your development velocity. Especially on things like integrations, the community contributors can really push things forward.  There’s much more to this episode, so check it out! And if you’d like more content about open source companies, or if you’re the leader of an open source company, join the mailing list for Open Source Founders Summit.

    36 min

  5. JUN 18

    Building a Dual Growth Flywheel at GitLab with Nick Veenhof

    This week on The Business of Open Source, I spoke with Nick Veenhof, Director of Contributor Success at GitLab. GitLab has probably the most well-articulated open source strategy out there, and we talked about the two main prongs of that strategy, the co-create strategy and the dual flywheel strategy. We also talked about incentivizing individuals versus incentivizing companies and how to build recognition system as part of the way to encourage people to contribute. We also talked about how to make sure that contributing is accessible — thinking about the “time to success” for contributors in a similar way as how you would think about time to value for software users.  The dual flywheel strategy  This strategy is based on the idea that as an open source company you want to simultaneously push growth in your open source user base and your customer base, and that the two should reinforce each other.   The co-create strategy The co-create strategy involves encouraging paying customers to contribute to the open source project. In other words, customers who are already paying are encouraged to also invest engineering resources to improve the product. Nick said that this has obvious benefits for GitLab, but it also has benefits for the customers. They end up with a much better understanding of the product, and end up getting more out of the product then they would otherwise.  If you want to learn more, I highly recommend having a look at the GitLab Handbook, particularly the section on strategy.  And if you want more information about working with me, check out the options here.

    36 min

  6. JUN 11

    Solving Universal, Persistant Problems with David Aronchick

    This week on The Business of Open Source, I spoke with David Aronchick, CEO and founder of Expanso, about luck and timing, building into universal truths and the reasons for Kubernetes’ success.  Before David founded Expanso (which is behind the project Bacalhau), he was the first non-founding PM on the Kubernetes project, and we kicked off by talking a bit about what made Kubernetes so successful… and you probably can guess that it didn’t have to do with having the most awesome technology. A big part of it was that it was the right time and a number of factors in the larger ecosystem were aligned in favor of making Kubernetes a success.  It comes down to luck and building to where the puck is going… so how do you know where the puck is going to be a year from now? David talks about selling into basic truths. If you’re pegged to a specific technology, you’re putting yourself at huge risk. But if you are solving a problem that has always been a problem and is likely to continue to be a problem, you are more likely to be successful.  We also talked about Adam Jacob’s talk on building a business around open source that he gave at KubeCon Salt Lake City, which you should definitely listen to. Adam Jacob also came on this podcast a year ago, and you should also listen to the episode he did.  Lastly, we talked about how hard GTM is, and how David would invest way more into GTM, starting much earlier, if he could start over again.  David was at Open Source Founders Summit this year, and you should come next year too!

    46 min

  7. MAY 28

    David and Goliath in the CMS Market with Thomas Schedler

    This week on The Business of Open Source, I spoke with Thomas Schedler, co-founder and CEO of Sulu. Sulu is a small, bootstrapped company that spun out of an agency; Thomas was recommended by someone to me as a guest, but when I first reached out to him he was skeptical about coming on the show because he wasn’t sure he was a good fit. But there’s a bunch to learn from this episode!  Spinning out from an agency —> in my experience, one of the most common ways for open source companies to be bootstrapped, or even to be go on to raise venture capital, is to start out as a web development agency that uses a lot of open source tools.They are working on moving away from services and getting more revenue from the product; and Thomas talked about the advantages that they get from providing both services and developing a product-based business strategy.The CMS market is crowded! And everyone is open source, so being an open source company doesn’t differentiate the product at all. So how does Sulu differentiate itself in the market? Thomas talked about it. I loved that Thomas talked about how important opinions and technology choices are in differentiating themselves on the market. I also loved that Thomas talked about keeping some things out of the product as a way to differentiate themselves from others. Sometimes more features can deliver less value to users. How being small can allow you to move quicker, and that gives Sulu and advantage over the huge players in the CMS market.Why differentiation and knowing your niche is so important when you’re a small company competing again large players.  Do you need to differentiate yourself in a crowded market? You might want to work with me.

    36 min

  8. MAY 14

    Open Source Firmware for EV Charging Stations with Marco Möller

    This week on The Business of Open Source I spoke with Marco Möller, CEO and co-founder of Pionix. This was a fabulous conversation about a company that’s in a very different market from the usual open source company: They make firmware for EV charging stations, and are behind the EVerest project, which is part of LF Energy.  So who is part of the community open source projects that are so connected to hardware? Here’s what we talked about.  There aren’t many hobbyists in the community — but there are a lot of people who have professional interests in the electric vehicle industry. EVerest doesn’t focus on what Marco considers “personal” or “hobbiest” features. This was a great discussion about how understanding the target market, including for the project, leads to different feature decisions. How does Pionix money? It doesn’t yet :), but we talked about various plans the company has for monetization in the future. How being involved with the LF Energy has helped build trust, which is very important for a company that is only going to be selling to large companies and governments. Why Marco thinks that the huge vision he has for creating firmware for EV charging stations is only possible with open source, and how he makes sure that he’s able to fund the large mission without hurting the community. The balancing act with getting investors who specialize in the energy market but who don’t have experience with open source Struggling with positioning your project or figuring out how to best monetize? You might want to work with me.

    34 min
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About

Whether you're a founder of an open source startup, an open source maintainer or just an open source enthusiast, join host Emily Omier as she talks to the people who work at the intersection of open source and business, from startup founders to leaders of open source giants and all the people who help open source startups grow.

Information

  • Creator
    Emily Omier
  • Years Active
    2020 - 2025
  • Episodes
    265
  • Rating
    Explicit
  • Copyright
    © Emily Omier Consulting
  • Show Website
    The Business of Open Source

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